Martech

APRIL 21, 2025

Dig deeper: How attribution masks whats driving growth What about A/B testing? I hear you say, Dont we have A/B tests? If youre honest, however, youre probably using them to test different creative approaches, not the difference between running or not running the campaign. That logic is flawed.

MarTech 82

MarTech A/B Testing ROI Search Advertising 82

Ad Monsters

MAY 13, 2025

Digital medias current flight to quality comes after years of advertisers chasing cheap reach. Were in a new era, said Jeremy Gan, EVP of advertising at the Daily Mail. A/B Testing the Value of Attention For the Daily Mail, Gan asserts that attention metrics have become a major focus for assessing media health and ad effectiveness.

Viewability 85

Viewability A/B Testing Media Real Estate 85

Ad Monsters

APRIL 15, 2025

We run A/B tests for new product features to ensure theyre effective before scaling. Weve also built internal tools, including a custom A/B testing system, and use platforms like Prebid for analytics. Education plays a big role here, helping advertisers understand that news isnt something to avoid. JL: Definitely.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

AdvertiseMint

DECEMBER 20, 2024

Whether you handle Apple Search Ads yourself or hire an Apple Search Ads ad agency , this article will explore how focusing on high-intent users, utilizing Apple’s metrics, and implementing robust A/B testing can enhance the effectiveness of your campaigns. Regular monitoring and A/B testing optimize ad performance.

A/B Testing 52

A/B Testing Conversion Rate CPA Keyword advertising 52

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Creative optimization Custom DSPs equipped with creative optimization capabilities let ad agencies test and refine ad creatives in real-time.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Click Through Rate 122

Click Through Rate A/B Testing MarTech SEO 122

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. What Role Can Machine-Learning Models Play in Programmatic Advertising and AdTech?

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Impressions 94

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. Microsoft Ads , a powerful platform often overshadowed by Google Ads, provides unique opportunities for advertisers looking to maximize their return on ad spend (ROAS).

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Single Grain

JUNE 13, 2025

This is a step up from typical testing; traditional A/B testing costs companies thousands in wasted ad spend and weeks of optimization cycles. Marketing teams can now identify winning creatives before they go live, transforming advertising campaign development and budgeting. The result?

ROI 52

ROI A/B Testing Machine Learning Audience 52

AdExchanger

FEBRUARY 12, 2025

With thanks to Igor Skokan, Global Marketing Science Director, Meta Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Because true experimentation the kind that reveals hard truths about what works and what doesnt is uncomfortable.

Advertising 77

Advertising Marketing A/B Testing 77

AdvertiseMint

JANUARY 2, 2025

In todays competitive ecommerce landscape, a typical Amazon advertising agency will leverage Amazon Sponsored Product ads effectively can make all the difference in driving sales. Properly optimized listings enhance visibility and appeal, supporting your overall advertising efforts.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

Martech

JANUARY 3, 2025

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Instead of A/B testing, marketers can programmatically test from A to infinity.

A/B Testing 134

A/B Testing Machine Learning Finance Fashion 134

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio?

A/B Testing 122

A/B Testing Brand Awareness Communications Marketing 122

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Clearcode

FEBRUARY 14, 2025

Each year, the programmatic advertising industry sees new trends emergesome fleeting, others shaping the future of digital advertising. Unlike traditional A/B testing, which separates learning from execution, MAB algorithms continuously analyze performance and adjust strategies on the fly.

A/B Testing 69

A/B Testing Machine Learning Retail Media 69

Martech

DECEMBER 9, 2024

What have you learned from A/B testing at scale? It can streamline the creation of personalized assets for diverse personas and enable real-time customization, making experiences and advertising more impactful. Integrating across platforms may also provide incremental boosts in conversion and engagement metrics.

A/B Testing 117

A/B Testing MarTech Conversion SEO 117

AdvertiseMint

JANUARY 24, 2025

Capturing the attention of potential customers on YouTube demands a strategic approach and often the help of a YouTube advertising agency. This article will delve into essential strategies that can help elevate your YouTube advertising game. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages. Paid advertising is affordable, its returns are virtually instantaneous, and it offers excellent targeting.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

The Ad Tech Blog

JUNE 18, 2024

Ad Frequency and Brand Perception Ad frequency refers to the number of times a consumer is exposed to an advertisement within a specific period. This can result in negative brand associations and decreased effectiveness of the advertising campaign. This balance is crucial for effective advertising.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

The Ad Tech Blog

APRIL 26, 2024

This not only improves usability but also enhances the effectiveness of digital platforms, particularly in complex environments like digital advertising where user engagement is critical. This can frustrate users and diminish the overall effectiveness of advertising campaigns.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

MNTN

AUGUST 17, 2022

To make the most of an ad budget, these constant tests help to eke out every possible conversion or site visit. Alexa Guttroff is joining Advertising Week to give insider information on how CTV reporting can inform more than just your next CTV campaign. As all marketers know, testing is a vital part of any well-planned ad strategy.

A/B Testing 98

A/B Testing Audience Conversion Advertising 98

PubMatic

MAY 14, 2025

Brand spend on mobile app has grown significantly, the value of SDKs to both publishers and advertisers has continued to increase, and video continues to dominate as the most valuable and in-demand ad format – especially as brand budgets scale and creative becomes more sophisticated. CPM – not CPI – is the currency.

Education 99

Education Demand Side Platform A/B Testing CPM 99

Ad Rants

NOVEMBER 7, 2022

For example, if you're doing PPC advertising for medical practices , you might include terms like "common dermatology issues" or "how to correct sun damage.". Many advertisers default the click-through to a standard contact page or information page about the business. Try A/B Testing. Use a Landing Page.

Conversion 130

Conversion A/B Testing Audience Advertising 130

Martech

MAY 12, 2025

However, MMM becomes less effective when launching a new channel or product, where little to no historical data exists, Thats where incrementality testing proves its value. Statistically, it remains one of the most robust measurement methods available.

A/B Testing 111

A/B Testing Machine Learning ROI GDPR 111

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Run A/B tests even when your campaign performs well. The same goes for increases.

A/B Testing 109

A/B Testing Conversion Audience ROI 109

Digiday

AUGUST 27, 2024

This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising.

A/B Testing 96

A/B Testing Click Through Rate Cookies Communications 96

Single Grain

APRIL 27, 2025

A/B testing elements: Systematically test different headlines, images, calls-to-action, and ad formats to identify what resonates best with your audience. Learn more about effective segmentation in our guide on Facebook advertising strategies. Consider testing: Different levels of personalization (subtle vs. explicit).

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Martech

MAY 1, 2025

Cadent s The Cadent Platform is a system for managing advertising across channels. A UI dashboard provides performance tracking, supply path optimization, and A/B testing. Swapcard s AI-Recommended Leads for event exhibitors ranks attendee engagement.

MarTech 75

MarTech A/B Testing SEO Conversion 75

Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners.

Advertising 106

Advertising A/B Testing Conversion Rate Impressions 106

Single Grain

APRIL 22, 2025

Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend. The data collected from A/B testing enables you to fine-tune your advertising strategies, attract more potential customers, and improve conversion rates.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Ad Monsters

APRIL 23, 2024

Last week, Yahoo introduced two innovative CTV solutions to enhance advertisers’ experience in CTV. They see it as an opportunity to provide better advertising to their users; we see it as an opportunity to have better fidelity for measurement and targeting.” They are very excited about it.

Advertising 105

Advertising A/B Testing Conversion Audience 105

illumin

FEBRUARY 19, 2025

Leverage A/B testing in-app and across other marketing channels to efficiently learn how customers respond to different language, visuals, mediums, and messaging. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Marketing 92

Marketing A/B Testing Audience Conversion 92

Basis

JULY 18, 2024

If there’s one trait that sets winning advertising teams apart, it’s the ability to adapt to change. From shifting consumer behaviors and digital media habits, to new and ever-evolving technologies, to dynamic social and economic influences, digital advertisers must constantly adapt to stay at the top of their game.

Advertising 111

Advertising Audience A/B Testing Machine Learning 111

Digiday

AUGUST 27, 2024

This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising.

A/B Testing 87

A/B Testing Click Through Rate Cookies Communications 87

Martech

OCTOBER 7, 2021

Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical advertising and drive brand donations to charities selected by the consumer. Media is an under-served part of our industry when it comes to brand purpose – and public trust in advertising is at an all-time low.”

Advertising 102

Advertising Food A/B Testing Media 102

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Why is this CTV advertising surge happening? How Connected TV Advertising Works.

Advertising 97

Advertising Retargeting A/B Testing Ad Inventory 97