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Amplifying Impact Through Strategic Social Media Engagement

Adweek

How are brands curating and producing online content that resonates and leaves a lasting imprint? The social media game has changed. Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question.

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Kendrick Lamar Translates Financial Success in Cash App Ad by His Creative Imprint, pgLang

Adweek

Cash App continues to blend star power and financial literacy with the launch of its latest campaign, "That's Money." For the latest installations, the brand tapped two major stars: Grammy award-winning artist Kendrick Lamar and wide receiver Odell Beckham Jr.

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Top 6 Examples of Metaverse Advertising

Playwire

Playwire's expertise in metaverse advertising can help brands craft unique strategies to make impactful and resonant digital imprints. Game integrations embed brands into game narratives, and custom game developments create branded virtual worlds for deep user engagement.

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Michael Kassan takes chairman’s role with Possible event’s organizer; Deb Wahl and John Costello join as well

Digiday

MediaLink founder and CEO Michael Kassan has long made a strong imprint on major tentpole events and conferences. He was instrumental in taking CES to another level with the marketing and media content of the C-Space, and he injected Cannes Lions with media-side thought leadership that hadn’t historically been present along the Croisette.

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New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising

Martech Series

The jingle that gets stuck in your head, the commercials that make you laugh – all of this is the result of TV’s ability to imprint on your memory in a unique way,” said James Rooke, President, Comcast Advertising. “Many of us know instinctually that TV ads are memorable. Many of us know instinctually that TV ads are memorable.

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18. Kevin Ryan – up and down and up with DoubleClick

Paleo AdTech

imprinted a decade of Manhattan’s jealous youth. It was known for its incredible parties — one of which Ryan tells us cost $200,000 — and indelible branding, as “DoubleClick Welcomes You to Silicon Alley!” They also had an HQ in a former ice rink with a basketball court.

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mPhase Appoints Industry Veteran Richard Thorpe as CEO

Martech Series

So, I am starting this role with my imprint already firmly on our future path. While today’s announcement is my official start, I have actually been working with mPhase during this management transition period to design an improved strategy and to select the right team.

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