Single Grain

JANUARY 8, 2020

Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. 7 Social Media Marketing Trends You Can't Ignore in 2020. Book My Free Marketing Consultation. Click To Tweet.

Media 120

Media Marketing Communications Audience 120

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

OCTOBER 20, 2023

In this week’s Week in Review: ProSieben announced a strategic overhaul, The Telegraph’s sales process kicks off, and M6 uses AI to explain its ad offering. There has been an unprecedented decline in the TV advertising market,” Habets told a press conference at MIPCOM.

Ad Tech 52

Ad Tech Media Agency Retail 52

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Businesses of all sizes need to use customer data to create a competitive advantage.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Basis

NOVEMBER 7, 2022

The TikTok effect on marketing and advertising. That was the invitation TikTok laid out for advertisers when it opened its brand-facing wing back in 2020. The TikTok era of social advertising has arrived. And above all, they must be authentic. And the internet, and advertisers, seemingly can’t get enough.

Advertising 70

Advertising Education Media Affiliates 70

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Quick tip: One of the fastest ways to lower your Facebook ads cost is to improve your Facebook campaign structure and review your Facebook ad metrics. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Live Streaming. Brand Film. Total cost?

Audience 145

Audience ROI Marketing Brand Awareness 145

Single Grain

NOVEMBER 10, 2020

Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? That’s where “phygital” marketing comes in: Physical + digital = phygital. In this post, we’re going to discuss everything you need to know about phygital marketing and how to create a strategy for your business.

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Single Grain

JULY 23, 2019

Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. billion by 2020 , up from just $1.8 billion by 2020 , up from just $1.8

Fashion 93

Fashion Banner Audience Conversion Rate 93

Single Grain

FEBRUARY 3, 2020

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” More importantly, the data received from the UX testing process automatically makes your product easier and more natural to use, which results in more of an emotional attachment to your brand. They shouldn't be.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Lemonads

NOVEMBER 29, 2020

One of the reasons affiliate marketing and other forms of digital advertising have become so popular is that they give marketers the ability to track a huge collection of metrics. At lemonads, we’ve partnered with thousands of successful marketers that use a variety of data visualization platforms to improve their campaigns.

Affiliates 52

Affiliates Healthcare Media Marketing 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). trillion by 2030.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

JULY 5, 2023

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

NOVEMBER 20, 2019

Marketers have made a career from the consumer’s tendency to get a little distracted during the journey of seeking answers to a question, but now that they’re only getting one specific answer from an audio speaker, there are no visual distractions and no backlinks to send them bouncing around your site. Click To Tweet. What Is Voice Search?

SEO 111

SEO Conversion Machine Learning Marketing 111

Single Grain

JULY 7, 2020

Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. You can create 15-60 second dance, lip-sync, comedy and talent videos, but this is only one of its uses. For every marketer. Click To Tweet.

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

OCTOBER 14, 2019

billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. makes Nike’s marketing strategy so madly effective. Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. What Amazon’s Marketing Strategy Can Teach SMB Owners. employees, and $39.12

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

NOVEMBER 12, 2020

But here’s the problem: Modern search engines and their algorithms have become vastly more sophisticated, and therefore the SEO techniques that used to work many years ago no longer work today. The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful.

SEO 114

SEO Brand Awareness Audience ROI 114

Single Grain

JUNE 29, 2021

2020 was the year that divided the world into pre-pandemic and post-pandemic strategies. The surreal situation changed customer preferences and their buying behavior, which has compelled marketing professionals to revamp their strategies. The expectations of your subscribers and the tactics that your email teams use have changed.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 1) Mobile Monkey.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. But we are entering 2020 soon and your content marketing strategies needs to be updated.

Marketing 97

Marketing SEO Shipping Media 97

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the software. Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. What Is SaaS?

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

SEPTEMBER 3, 2019

will be using ad blockers — which means that about one quarter of all ads won’t reach their target. billion by 2020 in the U.S. Content marketing. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Content marketing gets 3X more leads than paid search advertising. 1) Neil Patel.

Marketing 106

Marketing SEO Banner Audience 106

Basis

APRIL 6, 2023

Nevertheless, even in the face of all the controversy, TikTok has become a go-to app for millions of users and a must-use for countless advertisers. Its worldwide user base has increased by 80% since 2020 (465.7 The TikTok era of social advertising marches on. And above all, they must be authentic. TikTok’s ascent has been swift.

Advertising 72

Advertising Education Media Marketing 72

Basis

APRIL 6, 2023

Nevertheless, even in the face of all the controversy, TikTok has become a go-to app for millions of users and a must-use for countless advertisers. Its worldwide user base has increased by 80% since 2020 (465.7 The TikTok era of social advertising marches on. And above all, they must be authentic. TikTok’s ascent has been swift.

Advertising 52

Advertising Education Media Marketing 52