Digiday

OCTOBER 11, 2022

Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending. Given this growth, finding new avenues for differentiation and capturing attention within the RMN ecosystem is critical.

Retail 74

Retail Media Viewability Brand Awareness 74

Martech

DECEMBER 7, 2022

Tack on popular draws like free shipping, or the benefits and perks that come with online membership programs like Amazon Prime, and it’s not difficult to envision a future in which ecommerce dominates; by 2026, it will make up close to a third (31 percent) of all sales in the US. Platform vs. marketplace. Trends impacting ecommerce.

eCommerce 108

eCommerce Shipping Retail Machine Learning 108

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Klient Boost ) Brands see a 33% increase in purchase intent after advertising on LinkedIn.

Advertising 98

Advertising Marketing CPC ROI 98

Clearcode

MARCH 2, 2023

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. Investing in in-game advertising allows brands to: Reach diverse audiences — in-game advertising gives brands the opportunity to get their message in front of diversified and specific audiences.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Banner Flow

APRIL 28, 2022

It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. In this article, we consider what social media advertising means, explore how it differs from traditional methods, and discover how it could transform your brand’s marketing strategy. Better brand awareness .

Advertising 52

Advertising Media ROI Brand Awareness 52

Basis

JANUARY 4, 2023

And by 2026, non-pay TV households are projected to outnumber pay TV households by more than 25 million users. While undoubtedly a nascent medium, DOOH is gaining traction through its versatility and ability to successfully drive brand awareness—solidifying itself as a fixture in marketers’ omnichannel media mix. #5.

Advertising 98

Advertising Pop-Up Retail Real Estate 98

Digital Remedy

JUNE 27, 2023

Since borders have reopened and restrictions have been lifted, we have seen a sharp, steady growth that ultimately projects 2026 domestic travel spending to reach $1.06 Discover brand-relevant behaviors, track searches and engagements, and apply limitless look-alike segmentation to boost ROAS. In the U.S.,

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. will own one by 2026. According to Insider Intelligence , CTV ad spending is expected to reach $43.59b by 2026.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

DECEMBER 16, 2022

alone by 2026. Display advertising is often thought of as the go-to media channel for building brand awareness, and usually considered an upper-funnel tactic. Per the chart above from eMarketer , paid search ad spending is expected to continue growing in coming years. Paid search is estimated to make up 29.5%

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Forbes ) This figure will increase to 24% by 2026. trillion by 2026.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Automatad Inc.

FEBRUARY 9, 2023

billion dollars by 2026. For advertisers, banner ads are the most cost-efficient tool for increasing brand awareness, driving conversions and retargeting potential customers. Advertisers prefer it as it offers a larger space to display their message and can be a highly effective format for promoting brand awareness.

Banner 52

Banner Viewability Ad Space Real Estate 52

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. Clearly brand awareness and brand recall are still very important.” As a result, agencies are carving out a growing role in facilitating retail media buys. That mix still needs to be strong.

Retail 64

Retail Agency Media Cookies 64

Clearcode

FEBRUARY 21, 2023

According to eMarketer’s forecast , US connected TV ad spend will more than double by the end of 2026. There are many opportunities for brands in DOOH, but to me, the biggest ones are connected with new ad formats and new DOOH displays. With the rise of DOOH, brands will have even more creative avenues to explore.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. As of April 2023, there were 5.18

CPM 52

CPM CPA CPC Viewability 52

AdvertiseMint

JANUARY 20, 2024

Consultants fine-tune your online presence and boost brand awareness. billion by 2026. At AdvertiseMint , we are experts at driving sales and enhancing brand awareness using paid social media ads. You simply can’t figure out everything alone. Digital marketing is getting more competitive every year.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Brid.tv

SEPTEMBER 12, 2022

Display ads generally have a great reach and are excellent for raising brand awareness. This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. The banner can also be within the stream, usually at the bottom (in which case, it is known as an overlay ad ).

Advertising 52

Advertising Banner Video Ads Ad Inventory 52

Single Grain

MARCH 21, 2022

For brands that don’t sell exclusively to young people, it may seem easy to disregard this audience and continue to focus the ad spend on other platforms. consumers (and will be the largest consumer base by 2026), it doesn't make sense to completely ignore them. However, considering that Gen Z makes up 40% of U.S.

Agency 59

Agency SEO Media Audience 59

Single Grain

MAY 25, 2023

Since what was popular in years past almost always makes it back to the present, the secondhand apparel market is set to grow by 127% by 2026. If your brand sells secondhand clothes or you create vintage-inspired clothing, you can take the aesthetics from the past and revolutionize them in your fashion ads.

Fashion 52

Fashion Entertainment Media Advertising 52

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. A report by Statista states that programmatic advertising spending in the United States will reach an estimated $290 billion U.S. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Martech Series

DECEMBER 20, 2022

In addition to being an official marketing partner of the PGA TOUR through 2026, DemandScience has forged partnerships with 17 elite professional golfers, including five of the top 50 ranked golfers in the world. These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves.

Marketing 98

Marketing Brand Awareness MarTech Cookies 98

Single Grain

NOVEMBER 28, 2023

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Single Grain

SEPTEMBER 14, 2022

It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse. By 2026, one in four people will use the metaverse platform for around one hour daily. billion by 2024 at an average growth rate of 13.1%.

Agency 59

Agency Marketing SEO Real Estate 59

VideoWeek

DECEMBER 13, 2024

” Sky to Bundle Max in Early 2026 Max, the streaming service from Warner Bros. Discovery (WBD), will be bundled with Sky when the service launches in the UK and Ireland in early 2026. Speaking on an earnings call, CFO Meghan Frank said that the brand previously has aimed to spend around 4.5-5

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

FEBRUARY 13, 2025

The group added that TF1+ increased its brand awareness capabilities, citing figures from research firm Iligo, from a 73 percent brand awareness rate in February 2024 to 78 percent at the end of the year. The business additionally boosted monetisation on its streaming service, according to the results.

Brand Awareness 52

Brand Awareness CPM Conversion Advertising 52

VideoWeek

FEBRUARY 7, 2025

Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in the US covering the 2026 season, according to multiple reports today. Were quite pleased with the early progress, and head into this year with momentum, he said.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

MAY 16, 2025

“As a result, we will no longer support media buying through our DSP, Microsoft Invest, starting on February 28, 2026. We are committed to supporting our clients during this transition, ensuring they have the guidance needed to minimise disruption and continue to achieve their business goals through advertising.”

Ad Tech 52

Ad Tech Demand Side Platform Media Pop-Up 52