Martech
DECEMBER 10, 2021
A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation.
Martech Series
JANUARY 2, 2023
Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Now, the emergence of social commerce is setting the scene for a new dawn of influencer marketing; an opportunity forecast by Accenture to triple by 2025 to reach $1.2
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Clearcode
MARCH 17, 2023
billion annually in 2025 , growing from $197 billion USD in 2022. billion annually in 2025. According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. The global gaming market is predicted to reach US$286.8
Basis
JANUARY 24, 2024
On top of that, institutions will soon have to grapple with the college enrollment cliff , which promises to significantly reduce undergraduate enrollment starting in 2025, making it all the more urgent for colleges and universities to market themselves effectively and efficiently. to maintain their brand recognition. The good news?
Clearcode
MARCH 2, 2023
Investing in in-game advertising allows brands to: Reach diverse audiences — in-game advertising gives brands the opportunity to get their message in front of diversified and specific audiences. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.
Digiday
FEBRUARY 6, 2023
As a result of the changes to the National Collegiate Athletic Association’s name, image and likeness policy in recent years, college athletes can now partner with brands to capitalize on their influence. “You don’t want to age out with your consumer, you want to be able to access a younger one.”
Adtelligent
JULY 19, 2022
According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. billion by 2025. Display advertising.
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