What Are the Challenges and Opportunities of In-Game Advertising?
Clearcode
MARCH 17, 2023
billion annually in 2025 , growing from $197 billion USD in 2022. billion annually in 2025. Companies plan on increasing their ad spend on in-game advertising. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.
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