Remove 2025 Remove Ad Space Remove Banner Remove Brand Awareness
article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment.

article thumbnail

What Are the Challenges and Opportunities of In-Game Advertising?

Clearcode

billion annually in 2025 , growing from $197 billion USD in 2022. billion annually in 2025. Companies plan on increasing their ad spend on in-game advertising. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.