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What Are the Challenges and Opportunities of In-Game Advertising?

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. billion annually in 2025. Companies plan on increasing their ad spend on in-game advertising. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

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Advertising Brand Awareness Audience Banner 52
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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% of total digital audio revenues in 2025. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. this year.

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Advertising Click Through Rate Audience Ad Space 52
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