Basis

JANUARY 2, 2025

The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. The result?

Education 120

Education Conversion Marketing MarTech 120

AdExchanger

DECEMBER 18, 2024

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

Advertising 96

Advertising Retail Audience Media 96

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. million creators. Processing.

Marketing 125

Marketing ROI Agency MarTech 125

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. Then check out Reality Check: The 2025 Advertising Trends Report.

Agency 97

Agency Advertising Communications Machine Learning 97

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising 101

Advertising Marketing Retail Agency 101

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Marketers must ensure their data house is in order and have the right creative assets to connect with audiences on diverse networks. billion in 2025.

Advertising 95

Advertising Audience Search Advertising Media 95

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Media 120

Media Audience Conversion Marketing 120

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 121

Audience Brand Awareness Marketing Conversion 121

Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond.

Marketing 127

Marketing GDPR Audience Communications 127

Digiday

JANUARY 12, 2025

However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.

Advertising 99

Advertising Manufacturing Retail Audience 99

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* Although this year’s questions are different, could history repeat itself in 2025 with another pullback on investment? I believe not, or at least not right away.

Marketing 131

Marketing Non-Profit MarTech Education 131

Digital Remedy

NOVEMBER 14, 2024

Targeting their health-conscious audience during wellness activities—like workouts, mental health work, or cooking healthy meals—provides a prime opportunity to deliver contextually relevant ads that resonate personally. Ready to reach your target audience(s) in this dynamic industry?

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Ad Monsters

JANUARY 2, 2025

2025 will be an interesting year for retail media, especially in the groceries category. Popular among consumers who want convenience and flexibility think young families and busy professionals — it’s also attracting brands eager to connect with these audiences. Instacart reported nearly $8.2

Retail 104

Retail Media Retargeting Brand Awareness 104

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? What challenges are advertisers looking to solve when it comes to CTV?

Advertising 97

Advertising Retail Pop-Up Media 97

Digital Remedy

DECEMBER 11, 2024

In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. And, well, being that it’s almost 2025, sleep optimization or heart and oxygen monitoring is soaring in popularity. Use user data effectively to craft tailored experiences.

Marketing 98

Marketing Retargeting Education Conversion 98

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. Optimization is making sure the right audience sees the content.

Retail 203

Retail Entertainment Audience Media 203

Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 100

Retail Media Machine Learning ROI 100

Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024.

Marketing 98

Marketing Viewability Cookies Ad Targeting 98

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Real-time translation will help reach global audiences.

Healthcare 128

Healthcare Audience Marketing Media 128

Ad Monsters

JANUARY 24, 2025

In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations. Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. of total marketing spend.

Media 108

Media Retail Advertising Cookies 108

Martech

DECEMBER 20, 2024

.” Isn’t the term “retail media network” becoming too narrow, because it’s not just retailers that have large first-party datasets that can be leveraged to create relevant audiences. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Processing.

Retail 124

Retail Marketing Conversion Cookies 124

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Whats the most promising breakthrough you see for contextual targeting in 2025 (e.g., Ad tech is on the cusp of a major shift.

Cookies 97

Cookies Ad Tech Audience Advertising 97

Digiday

MAY 13, 2025

Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. This human-centric approach allowed audiences to see the U.S.

Media 80

Media Food Ad Tech Audience 80

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Machine Learning 116

Machine Learning Retail eCommerce Conversion 116

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Marketers must still provide strategy, creativity and an understanding of audience psychology. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech. But the “human in the loop” is essential.

MarTech 103

MarTech A/B Testing Retail ROI 103

Ad Monsters

FEBRUARY 5, 2025

This framework from Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategieslegal, technical, revenue, and industry collaborationto safeguard digital content in 2025 while maintaining accessibility and monetization. Four Strategies for Safeguarding Digital Content in 2025 1.

SEO 95

SEO Media Audience Marketing 95

MNTN

JANUARY 15, 2025

Quantity of Expected Viewers This can be contentious, as its more important to target the right audience that is aligned with your brand than the biggest audience. However, a general rule is that the larger the audience, the higher the cost. Media Buying Rates : Higher rates for purchasing ad space on national networks.

Audience 98

Audience Ad Space Advertising Retargeting 98

AdExchanger

JANUARY 13, 2025

Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. The post CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer appeared first on AdExchanger.

Marketing 104

Marketing Audience 104

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Leveraging new data and constant experimentation is critical to tap into new opportunities and reach audiences where they are. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Exchange Wire

JANUARY 15, 2025

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [.]

Audience 52

Audience Advertising 52

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. Show some empathy Your audience is under pressure. Look at how consumer brands engage their audiences and find ways to bring that creativity into B2B. The post 5 ways to get your B2B buyers to care in 2025 appeared first on MarTech. Processing.

ROI 118

ROI Audience Marketing MarTech 118

Adweek

JANUARY 23, 2025

Forecasters predict this year's audience to number around 200 million people. Here's a Super Bowl party conversation starter in case you don't have one. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people.

Marketing 263

Marketing Conversion Audience Advertising 263

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. This article explores critical trends marketers should watch in 2025, bringing both opportunities and challenges to the forefront. (AI)

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Adweek

DECEMBER 20, 2024

The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education. In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with.

Education 260

Education Audience 260

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. Thats why clean rooms, data collaboration hubs, and audience-matching partnerships are increasingly important.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Marketing 77

Marketing Communications Conversion MarTech 77