Adweek

JUNE 16, 2025

The company, which sells a demand-side platform to advertisers, debuted a pair of cheeky billboards on the Majestic Hotel that face the Palais and take aim at rival The Trade Desk. The future of digital advertising.” One reads, “ Still trading on a desk?” A second, stacked beside it, answers: “Viant AI.

Demand Side Platform 267

Demand Side Platform Ad Tech Agency Ad Targeting 267

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Consider also including other regions in your Father’s Day advertising strategies.

Advertising 76

Advertising Shipping Retail Conversion Rate 76

Exchange Wire

JUNE 19, 2025

The Aceex team announced the launch of a new editorial series on its blog offering exclusive event reports, data-driven analysis, and expert perspectives from conferences shaping the digital advertising industry. The debut post focuses on CPDP 2025 in Brussels, a [.]

Ad Tech 59

Ad Tech Advertising 59

Adweek

JANUARY 10, 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners.

Electronics 306

Electronics Marketing Advertising Ad Tech 306

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising.

Cookies 102

Cookies Ad Tech Audience Advertising 102

Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape.

Ad Tech 98

Ad Tech CPC Cookies Audience 98

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 239

Viewability Ad Tech Conversion Media 239

Digiday

JANUARY 5, 2025

Every December, the industry churns out breathless predictions about whats next in media and advertising. Ad tech thats not a black hole for your budget? Instead of joining the prediction parade, lets talk about the things we know wont materialize in 2025 because some traditions are just too persistent to break.

Ad Tech 87

Ad Tech Media Marketing Advertising 87

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. While the tech giant’s decision buys them more time, the ball is already rolling and an object in motion almost always stays in motion.

Cookies 96

Cookies Ad Tech Marketing Advertising 96

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Marketing 89

Marketing Ad Tech Advertising Media 89

Digiday

JANUARY 2, 2025

This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Heres the twist: the deal flow never really dried up in 2024.

Ad Tech 91

Ad Tech Media Marketing Advertising 91

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 119

Media Ad Tech Retail Display Advertising 119

Digiday

MAY 13, 2025

Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. Meanwhile, NBCUniversal Advertising & Partnerships earned recognition in a new category: Sales Team of the Year.

Media 81

Media Food Ad Tech Audience 81

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers.

Retail 214

Retail Media Fashion Audience 214

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising 88

Advertising Cookies Ad Tech Retail 88

Adweek

JUNE 15, 2025

PayPal announced the new ad format on June 16 at the Cannes Lions Festival. A former Uber advertising executive, Grether expects Storefront Ads to help “reach new customers and re-engage loyal shoppers” with a “compelling, frictionless shopping experience.” Vox Media will also welcome the new format.

Retail 271

Retail eCommerce Media Food 271

Exchange Wire

MAY 20, 2025

Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc [.]

Ad Tech 52

Ad Tech Advertising Ad Space 52

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Exchange Wire

MAY 19, 2025

Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [.]

Ad Tech 59

Ad Tech Advertising 59

Adweek

JUNE 13, 2025

EDO continues to build on its already existing partnership with TelevisaUnivision in the convergent TV space, delivering data-driven TV insights designed to optimize advertiser return on investment across the media company’s cross-platform campaigns, including on ViX. Dan Riess , chief operating officer of U.S. Email SUBSCRIBE Loading.

Audience 165

Audience Media Advertising Marketing 165

illumin

FEBRUARY 19, 2025

Leverage loyalty Customer loyalty is king in 2025. In 2025, this often means working with influencers. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! illumins email integration makes it easy to integrate email marketing into your customer journeys. Follow @illuminHQ

Marketing 92

Marketing A/B Testing Audience Conversion 92

Adweek

JANUARY 7, 2025

The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same.

Advertising 287

Advertising Ad Tech Marketing 287

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. growth predicted for overall digital ad spending. Retail media is evolving.

Retail 52

Retail Media Advertising Viewability 52

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? Digital advertising is a highly competitive chessboard where publishers must strategize intricate moves to stay ahead.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By

Retail 104

Retail Cookies Agency ROI 104

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. Here’s your quick, handy guide to adding audio to your marketing mix. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades.

Advertising 71

Advertising Banner Audience ROI 71

PubMatic

JUNE 11, 2025

This year, we celebrated the 11th edition of the PubMatic Hackathon on May 6-7, 2025 and it turned out to be our biggest and most impactful yet! Looking Ahead The 2025 Hackathon reminded us, once again, why we do this every year. The post 11 Years of Innovation: PubMatic’s 2025 Hackathon appeared first on PubMatic.

Advertising 59

Advertising Ad Tech 59

Exchange Wire

MAY 27, 2025

In todays Digest, we discuss the latest ad tech investigations, including Google facing an AI antitrust probe and regulators looking into whether Media Matters colluded with advertisers to turn advertisers away from X. We also examine ChatGPTs referral traffic doubling [.]

Ad Tech 52

Ad Tech Media Advertising 52

illumin

APRIL 24, 2025

Find out how this will impact advertisers and industries. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox initiative is gonna go about moving forward.

Cookies 105

Cookies Ad Tech Advertising Marketing 105

Exchange Wire

JUNE 4, 2025

Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors. Mannino, a seasoned executive with over two decades of leadership in advertising technology and digital commerce, brings invaluable [.]

Ad Tech 52

Ad Tech Retail Media Advertising 52

Martech

MAY 20, 2025

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The revised terms are designed to reduce inefficiencies, lower legal costs and support faster execution of digital advertising deals.

Ad Tech 101

Ad Tech Agency Media Advertising 101

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

PubMatic

APRIL 2, 2025

Retailers, commerce media companies, and advertisers alike arent just keeping pace; theyre actively defining the next phase of commerce media. Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions.

Media 64

Media Retail Education ROI 64

Playwire

APRIL 21, 2025

Key Points The digital advertising landscape in 2025 is dominated by three competitive vectors: supply, demand, and signal with demand control emerging as the critical factor for success.

Ad Tech 52

Ad Tech Advertising Marketing Media 52