Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

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MNTN

FEBRUARY 18, 2025

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 87%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

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Video Ads Ad Inventory Ad Tech Advertising 98

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. Meanwhile the tech firm has partnered with Nielsen to measure Thursday Night Football audiences on Prime Video.

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Video Ads Retail Audience Advertising 111

MNTN

JANUARY 6, 2023

And in 2023, we will begin to see the effects that these changes have made to the spread of ad spend in the digital video and CTV industry. According to research from eMarketer , we can expect to see US subscription OTT video ad spending to reach almost $10 billion and account for 3.4% of total video ad spending.

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Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. Why we care.

Video Ads 125

Video Ads Conversion MarTech Audience 125

Martech

JANUARY 22, 2025

ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Instagram ads were up 20% YoY during the 2024 holidays. This number has grown since the launch of Amazon Prime Video ads in early 2024.

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CPM Demand Side Platform Media Video Ads 120

Basis

MARCH 17, 2025

In 2022 , candidates and causes began taking CTV more seriously and lifting direct spending, as that was the primary tactic for buying inventory at the time. Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close.

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Advertising CPM Impressions Video Ads 94

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality. AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results.

Video Ads 52

Video Ads Ad Tech Impressions MarTech 52

MNTN

MARCH 31, 2023

The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Video overall was the most popular format for digital advertising, making up a 68% share. The post Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022 appeared first on MNTN.

Retail 98

Retail Video Ads Social Advertising Impressions 98

Exchange Wire

JUNE 29, 2022

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (June 29th, 2022) announced the results of an independent multichannel brand impact study from Kantar, the world’s leading data, insights, and [.].

Video Ads 81

Video Ads 81

Martech Series

NOVEMBER 18, 2022

. “In the USA , TikTok has overtaken other social media platforms to become the most popular place to watch videos. Our trackers for social media viewing time show that consumers spent more than half an hour on TikTok in 2022.

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 98

Advertising Impressions CPM Cookies 98

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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Digiday

APRIL 13, 2023

. “TikTok led the global short video field over the last few years — 2023 is the first time that run may be challenged,” said Jamie MacEwan, senior research analyst at Enders Analysis. “TikTok’s user base crossed a billion while ad revenue reached around $9 billion in 2022, up tenfold on 2020.

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Video Ads Impressions Agency Advertising 97

MNTN

JANUARY 13, 2023

Over the last few years, CTV has been helping DTC brands reach new audiences at scale—one brand featured in the Adweek article even discovered that CTV boosted the performance of their branded weekly search revenue, which was up 30% since they launched on CTV in June of 2022. Connected TV in the News. So are the ways brands advertise on TV.

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

Martech

SEPTEMBER 25, 2024

In 2022, it introduced the enterprise-focused Visual Suite, followed by the AI-powered Magic Studio suite in 2023. Thirty-second TV spots and supporting video ads show enthusiastic workers bringing coworkers into the workflow, collaborating with such tools as Canva Docs, Presentations, Video and Whiteboards.

Brand Awareness 117

Brand Awareness MarTech Video Ads Communications 117

PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

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Video Ads Ad Inventory Mobile Ads ROI 59

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Digiday

SEPTEMBER 9, 2022

It’s the most recent advertiser gimmick, but the short-form video app has already made strides this year to appease marketers. Throughout 2022, TikTok has slowly introduced QVC-style live shopping into various international markets with mixed results. “It It is a call to action presenting itself at the ideal moment.

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Video Ads Marketing Audience Advertising 81

Martech Series

SEPTEMBER 20, 2022

AdPlayer.Pro to expand outstream video ad format portfolio with new Sticky ads variations. AdPlayer.Pro , a global provider of outstream video advertising solutions has announced the release of new units in its outstream video ads selection, supported by the company’s ad-enabled video player.

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Video Ads Ad Tech MarTech Audience 52

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% of online users watch video content weekly. With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization?

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Video Ads Header Bidding Viewability Fill rate 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. Take the 2022 MarTech Replacement Survey today! The post CTV overtakes mobile for global ad impressions appeared first on MarTech.

Impressions 113

Impressions Video Ads MarTech Audience 113

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 117

Advertising Video Ads CPM Viewability 117

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. Best Sustainable Ad Tech Platform. Best Video Ad Server. Download the complete guide here. Best Subscription Platform. Innovid.

A/B Testing 78

A/B Testing Ad Server Data Management Platform Native Advertising 78

VideoWeek

APRIL 26, 2023

Video ad spend in the UK grew 9 percent in 2022, outpacing display at 6 percent, according to IAB UK’s latest Digital Ad Spend report. The findings show the market continuing to grow since the pandemic-fuelled ad spend boom, rising 56 percent since the start of 2020. billion, an 11 percent increase on 2021.

Retail 59

Retail Video Ads Media Advertising 59

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Digiday

JUNE 23, 2022

Because of this difference in production cycles, many marketers have not been able to engage with television ads. With technologies coming full circle and making ads contextual, you can now take an existing branding ad and turn that into something that has more shelf life. .

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Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Read next: Google is giving users greater control over what ads they see. Later this year, advertisers will have the ability to connect product feeds to campaigns to create shoppable video ads on YouTube Shorts.

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Marketing Video Ads Conversion Audience 125

Martech

MARCH 11, 2022

Here are some other essential facts to know: There will be more than 150 million monthly mobile gamers in the US in 2022, amounting to over 89% of all digital gamers. Get the daily newsletter digital marketers rely on. Processing.Please wait. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. reached a record $10.73

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MNTN

DECEMBER 4, 2023

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Advertising Conversion Rate 52

NewProgrammatic

MARCH 29, 2022

But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. The below list of programmatic trends in 2022 will make a great cheat sheet for every marketer and brand looking to scale their business. Connected TV (CTV) ad opportunities.

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Advertising Audience Cookies Brand Awareness 64

Martech

FEBRUARY 18, 2022

What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? Now, while spending more work and recreational time at my residence, the speakers are always going. That’s the user side.

Media 109

Media Cookies Video Ads Impressions 109

Digiday

JUNE 28, 2022

The TikTok takeover VidCon’s Gen Z attendees sound off Netflix’s ad sales suitors, the economic downturn’s impact on creators, Twitch’s trans news streamer and more. 482 million: Amount of money spent on YouTube video ads in the first quarter of 2022. The TikTok takeover. Watch above.

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Affiliates Entertainment Video Ads Audience 65