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Building Resilient Brands: 2022 India Mobile Marketing Handbook

InMobi

Brands that are conscious of their consumers' expectations and maximize the potential of each of their channels by creating personalized and immersive experiences will thrive in 2022. By leveraging Search for branding during the 2021 IPL season, Wakefit achieved a +71% quarterly revenue growth, as well a 10X ROAS.

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What are Search Ads and How do they work in 2022?NEW 

NewProgrammatic

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Search Tiles Ads (eg.

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Digital Advertising Guide

Adtelligent

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

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What trends to follow in programmatic advertising in 2022?NEW 

NewProgrammatic

But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. The below list of programmatic trends in 2022 will make a great cheat sheet for every marketer and brand looking to scale their business. Connected TV (CTV) ad opportunities.

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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

Typically, you can associate this with ads on a retailer’s website, mobile app, and marketplace, but other examples include CTV, audio services, DOOH, and email list. It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services.

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The Ultimate Guide to Direct Response Marketing

Basis

Given the sheer size of these audiences ( not to mention the time those people spend on social ), it’s easy to see why social channels are among the most powerful platforms for direct response ads. It caused a huge stir across the advertising industry. Linear TV, too, is still a good option.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Google Ads Manager. Video options. Bing (Microsoft) Ads.