Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences. (Or,

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. The number of advertisers buying CTV ads also increased year over year. The third quarter of 2022 wasn’t a great period for the TV advertising business. Spanish-language rights to air the 2022 World Cup.

Impressions 60

Impressions Demand Side Platform Advertising Entertainment 60

Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. Retail and e-commerce brands can use native carousel ads to showcase a collection of products (or multiple images of one product).

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

Advertising 64

Advertising Header Bidding Banner Video Ads 64

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

VideoWeek

JANUARY 23, 2023

Mirriad is building a marketplace where advertisers and their agencies can transact across content platforms and the most relevant contextual opportunities that they select in the Mirriad platform. Mirriad is building towards programmatic transactions, a path that we’ve laid the foundation for in 2022.

Demand Side Platform 52

Demand Side Platform A/B Testing Audience Impressions 52

VideoWeek

JULY 18, 2022

Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7 Dentsu has lowered its global ad spend forecast for 2022 down to 8.7 ” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6

Media 52

Media Ad Tech Agency Demand Side Platform 52

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? 5 Best In-App Advertising Platforms for Publishers and Developers 1. Marketplace 2. Australia $11 $6.5 Japan $12.3 $6.7

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Advertising CPM Mobile Ads CPC 54

Digiday

APRIL 18, 2023

Discovery’s Max hedge, Major League Baseball’s streaming ambitions, Netflix’s new ad options and more Stay tuned The key hits: Next week Digiday will premiere a five-part video series on the TV, streaming and digital video ad business. The addition of 1.75 percentage points. Read more about Fubo here.

Ad Tech 61

Ad Tech Video Ads Demand Side Platform Media 61

Digiday

JANUARY 10, 2023

In the third quarter of 2022, its devices accounted for 40% of the CTV devices installed in the U.S. And in the second quarter of 2022, 33% of the time people in North America spent streaming video on any device — TV, phone, computer, etc. million at the end of Q3 2022 — “Roku is still mostly just U.S. CTV market.

Manufacturing 59

Manufacturing Demand Side Platform Agency Fashion 59

SODP

MAY 22, 2023

What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Meanwhile, Warner Bros.

Audience 60

Audience Agency Advertising Ad Exchange 60

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in 2022 ( Statista ).

Advertising 114

Advertising Marketing Ad Exchange Retail 114

Digiday

FEBRUARY 14, 2023

Often the issue is that individual viewers are overexposed to seeing the same ad too many times in a given week. Typically advertisers try to limit their video ads from being shown to the same person to two to three exposures per week, though some brand categories can extend the range to four, said Greenberger.

Advertising 60

Advertising Demand Side Platform Agency Ad Tech 60

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

VideoWeek

SEPTEMBER 15, 2023

Pinterest Unveils New Ad Formats and Shoppable Capabilities Pinterest this week unveiled a number of new ad products at its Pinterest Presents annual advertising summit, and product changes which it says will make it easier for brands to run shoppable campaigns. That round of funding brought VideoAmp’s valuation up to $1.4

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

Smart-Hub

JANUARY 4, 2023

Secondly, SmartHub is constantly evolving and adding innovations to its product that allow businesses to generate more revenue without actually doing anything for it. For example, in the spring of 2022, we released a new version of our platform, SmartHub 2.0. VAST is a template for displaying video ads.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

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Advertising Ad Inventory Machine Learning Ad network 98

Digiday

MAY 2, 2023

The future in review The future in review Digiday’s Future of TV Week is in the past and with it the debut of “The Future of TV,” a five-part video series on the TV, streaming and digital video ad business. How traditional TV vs. streaming ad spend might trend this year. The series covered a lot of ground.

Ad Tech 46

Ad Tech Demand Side Platform Audience Agency 46

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. billion payout for Major League Soccer (MLS) in 2022.

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Non-Profit Cookies Ad Tech Audience 52

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” Video Ad Revenues Double for National World UK local news publishing group National World saw revenues drop in 2022, down £1.9

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Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. Snapchat says First Story could reach up to 50 million users in the US daily.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 59

Impressions Ad Targeting Audience Agency 59

VideoWeek

FEBRUARY 16, 2024

“After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

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Marketing Media Entertainment Agency 52

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. Transcript From the Video Presentation. Examples include text ads, video ads and audio ads.

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Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

MARCH 16, 2020

A recent IDC FutureScape study predicted that by 2022, 35% of organizations that strive to improve the overall customer experience will go beyond DTC into “commerce everywhere” models. Such an approach will help them receive 50% better revenue from contextual ads. Strategies for DTC: Personalization and Media Buying.

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