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Digital Advertising Guide

Adtelligent

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. billion in ad spending in 2022 and grow even further.

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In-App Mobile Video Advertising: What You Need to Know

InMobi

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. How Are In-App Ads Served?

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? 5 Best In-App Advertising Platforms for Publishers and Developers 1. Marketplace 2. Australia $11 $6.5 Japan $12.3 $6.7

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The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

VideoWeek

Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7 Dentsu has lowered its global ad spend forecast for 2022 down to 8.7 ” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. Transcript From the Video Presentation. Examples include text ads, video ads and audio ads.