GenAI must win consumer trust if it is going to transform search marketing
Martech
DECEMBER 2, 2024
That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. Sizeable shares of U.S.
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