Martech Series

DECEMBER 15, 2022

Five9 has won the 2022 Aragon Research Innovation award for Intelligent Contact enters, and Genefa Murphy, CMO of Five9, has won the 2022 Aragon Research Women in Technology Award. Throughout 2022, Five9 has delivered continuous innovation while helping organizations migrate to the cloud and address their business challenges.

Marketing 94

Marketing Rich Media SEO MarTech 94

Martech Series

NOVEMBER 7, 2022

Recently, they released #Smileforme, the first AI-driven rich media ad. AI-powered rich media ads can capture users’ attention and simplify interaction. Smileforme is the latest Adello ad creative innovation and the first AI-powered ad media in the industry.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

VideoWeek

AUGUST 9, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” Follow VideoWeek on Twitter and LinkedIn.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

Brid.tv

SEPTEMBER 26, 2022

Lastly, the platform supports over 30 different rich media formats. Key Features: Beginner-friendly advertising platform Over 30 rich media formats supported Omnichannel advertising support Detailed, unified, and customizable performance reports Advanced ad optimization and audience targeting options Over 60 existing DSP integrations.

Ad network 52

Ad network CPC CPM CPA 52

Martech Series

JUNE 17, 2022

Marketing Technology News: Jumio KYX Platform Wins Gold in 2022 Golden Bridge Business and Innovation Awards. Vocinity already provides the most advanced, interactive conversational video assistants that engage by having natural voice-based, rich media conversations. . — Adam Sypniewski, CTO of Deepgram.

Conversion 89

Conversion Rich Media Retail MarTech 89

Martech Series

AUGUST 26, 2022

The Futurum team’s large digital footprint, tier 1 media presence, and savvy use of multiple rich media formats often garners more than 2.5 million social media impressions from its events and activities, which will enable Wainhouse clients to achieve greater visibility for their brands, products, and services.

Rich Media 77

Rich Media Impressions MarTech Media 77

Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. Why not cash in on the trend by adding video ads to your ad stack in 2022? Let’s take a look at some of the best video ad networks for 2022. Best video ad networks for 2022. AdMedia’s supported ad formats include: Rich Media Ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Monetize More

MAY 10, 2022

In spec sheets, you can list the ad size, ad type & ad format specifications which can also include rich-media requirements, third-party ad tag acceptability, etc. Here’s an example: Spec sheets are the ‘terms & conditions’ guides that include all technical data & policy details. How to find the right advertisers?

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. According to the In-Game Advertising (IGA): Global Market Report 2022 , video game usage has increased by 75% and demand for interactive games has also soared since the pandemic. Next on the list are those under 18, with 20%.

Audience 90

Audience Advertising Rich Media Entertainment 90

VideoWeek

JULY 18, 2022

Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7 Dentsu has lowered its global ad spend forecast for 2022 down to 8.7 “And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised down our 2022 growth forecast by just 0.4

Media 52

Media Ad Tech Agency Demand Side Platform 52

Paleo AdTech

DECEMBER 10, 2023

Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Katrin left Salesforce in 2022. Prudently, Havas looked for viable alternatives. It first tried Atlas, then owned by Microsoft, but was not able to match Atlas’ data aggregations. And I decided that I was going to try again.”

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Lemonads

JANUARY 4, 2021

Moreover, some push notification providers now allow you to place small thumbnails and other rich media elements that help improve ad functionality and overall user engagement.

Affiliates 52

Affiliates Non-Profit eCommerce Entertainment 52

Paleo AdTech

MAY 9, 2023

Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Katrin left Salesforce in 2022. Prudently, Havas looked for viable alternatives. It first tried Atlas, then owned by Microsoft, but was not able to match Atlas’ data aggregations. And I decided that I was going to try again.”

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Martech Series

FEBRUARY 16, 2023

For the first time, brands can turn the rich, aspirational experience of social media into full shopping experiences that drive customers from product discovery through to purchase. Every year, $700 billion of revenue leaks from product detail pages as traffic from the edge lands there.

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Basis

SEPTEMBER 13, 2022

digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. 2022 marks the first year that video will account for more than half of all programmatic ad spending. This year, it is estimated that programmatic will account for a massive 90.2%

Advertising 88

Advertising Cookies Rich Media Video Ads 88

Brid.tv

JUNE 26, 2023

The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options. In addition, in 2022, Xandr was named the exclusive technology and sales Netflix partner , helping Netflix with its first ad-supported plan.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Paleo AdTech

DECEMBER 10, 2023

in 2022 with our friend Zach Rodgers , Eric Seufert and Mike Shields , and he recently launched yet another company, called LaunchScience , focused on product launch workflow and content. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

InMobi

JANUARY 23, 2022

Mobile has to be a key part of your media mix. hours a day on mobile in 2022, according to eMarketer’s estimates , with China expected to reach this level of mobile consumption by 2023. over a third of all time spent with media is devoted to mobile. In the U.S., consumers are expected to spend close to 4.5

Banner 52

Banner Viewability Cookies Click Through Rate 52

Paleo AdTech

MARCH 17, 2023

in 2022 with our friend Zach Rodgers , Eric Seufert and Mike Shields , and he recently launched yet another company, called LaunchScience , focused on product launch workflow and content. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

illumin

FEBRUARY 20, 2024

million in 2022, and 253.3 Rich media ads Rich media ads offer an enriched experience to the user through the implementation of various animated effects (scratch banners, interstitial ads, swipe ads, cube ads, etc.). million in 2023. At this rate, smartphone use continues to garner sustainable growth in 2024.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Automatad Inc.

MARCH 20, 2024

Try video ads for higher engagement and viewability, as they are the top ad format with a higher viewability rate, 73% in 2022. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. They can help you navigate and determine the best ad formats and placements for your website.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Try video ads for higher engagement and viewability, as they are the top ad format with a higher viewability rate, 73% in 2022. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. They can help you navigate and determine the best ad formats and placements for your website.

Viewability 52

Viewability CPM Fill rate Impressions 52

Smart-Hub

OCTOBER 5, 2022

When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. Match the look and be relevant to the rest of the media on a page. That’s why the new version SmartHub 2.0 It’s all because the new version SmartHub 2.0

Banner 40

Banner Advertising Video Ads Rich Media 40

Basis

OCTOBER 9, 2023

Here’s a breakdown of the most popular for direct response ads: Display Digital display ads are banner or rich media ads incorporating text, images, video, and/or audio that appear in pre-determined sections of a website or social media platform—be that a sidebar, a footer, a header, or punctuating a scrollable feed.

Marketing 67

Marketing Rich Media Audience Education 67

Automatad Inc.

APRIL 7, 2024

You certainly know that moving forward, media buyers may prefer ad inventories with high attention. According to the IAB report released in 2022 , over a third (36%) of U.S. Here, we have covered a few tips that you can oversee and implement: Use interactive and innovative ad formats like rich media and rewarded video ads.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Adtelligent

JULY 19, 2022

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. Rich Media are usually more complex, include animation or a video, and can be interactive. Instead, the media buying process is done through real-time auctions (RTB) in mere seconds while the page is loading.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

SEPTEMBER 19, 2019

In 2019, they predict mobile video ad spending will reach almost $16 billion by the end of 2019 and almost $25 billion by 2022 in the U.S. Over 17% of all media budgets devoted to mobile devices now goes to video. LEARN MORE These figures correspond to what eMarketer has found as well.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Brid.tv

DECEMBER 20, 2022

The table below shows average eCPMs (effective cost-per-mille) by country for iOS apps in 2022. Playable ads are a type of rich media ads. It features a wide range of ad formats, including rich media and custom native ads. There are many factors that go into determining the price of an in-app ad. Australia $11 $6.5

Advertising 54

Advertising CPM Mobile Ads CPC 54

Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Larger advertising formats (e.g., Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Smart-Hub

OCTOBER 20, 2023

Companion ads display in different forms, from static images and text to rich media and creatives wrapping around the screen. In 2022, malicious activity in the CTV space spiked by 69% compared to the previous years. Streaming content plays in the small window simultaneously with advertisements.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Monetize More

DECEMBER 21, 2022

This post was most recently updated on December 30th, 2022. Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Ad Beat

OCTOBER 30, 2019

” Additionally, they also launched two types of rich-media ban­ner ads containing: Live video feeds of customers using their VISA cards across six major international cities (including, Ho Chi Minh City, NYC and Buenos Aires). . Google Maps functionality that’d show local merchant recommendations based on user preferences. .

Finance 52

Finance Marketing Conversion Electronics 52

Single Grain

JUNE 30, 2022

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Here are the top 6 programmatic advertising agencies for 2022 and ahead. Implement a cross-channel media buying strategy, including display, rich media, video, and dynamic creatives. You can adjust bids and targets as required.

Agency 52

Agency Advertising Retargeting Conversion 52

Lemonads

JANUARY 17, 2022

As the same suggests, these affiliates focus on producing blog content that consists mostly of written articles, but can also include images, videos, and other types of rich media content. Medical Services The 2019 global health crisis has extended almost into 2022, which has affected a wide range of verticals.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

AUGUST 7, 2023

million in 2022. Mobile Ad Cons Fraud : Mobile ad fraud was at 0.39% in 2022. Even though the average CPM (cost per thousand) on paid social media for Q4 2022 was $6.67, in-app ads generate a CTR of 0.56% globally. Because rich media ads are so versatile, advertisers can use them anywhere. In 2023, 253.3

Advertising 52

Advertising Mobile Ads Banner Rich Media 52