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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

In 2022, American Eagle drafted her to join them in the metaverse.) marketers should be thinking about ways to bring the sports experience stateside through pop-up experiences and watch parties, Salarvand said. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Bring Paris to U.S.

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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Utah Consumer Privacy Act Utah was the fourth state to enact comprehensive privacy laws in March 2022. The state passed Senate Bill 6 on May 10, 2022. The Utah Consumer Privacy Act (UCPA) came into effect at the end of 2023 and takes inspiration from the three previous state privacy laws.

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Winning the Battle for Audience Attention

Basis

And others argue that attention spans havent changed at all, pointing to examples like gamers who play for hours in a single sitting (one 2022 survey found that PC gamers most commonly averaged 1-2 hours per session). However, like many measurement solutions, attention metrics are imperfect.

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BET Lays Off Staff in Conjunction With Paramount Global’s Workforce Reduction Efforts

Adweek

The awards show—which also aired across BET Her, Comedy Central, MTV, MTV2, NAN, Pop, Logo, CMT, and Paramount Network—attracted an audience of 1.274 million total viewers, down 36% from 2024. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022.

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🌯 YouTube vs. Ad Blockers: The Arms Race Heats Up Again

Ad Monsters

The ad-blocker war is heating up again. YouTube is also continuing to issue pop-up warnings and pausing video playback across alternative browsers, such as Firefox, Brave and Opera. In effect, YouTube is designing an increasingly closed system, one that ensures users either deal with seeing ads or pony up for Premium.

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Adidas unites superstars across music, sports, fashion in culture play

Marketing Dive

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Innovations in Search and Social Advertising

Basis

Shoppers on the go can easily discover whats available in local stores, so ensuring your product feed is up to dateespecially during the busy holiday seasonhelps make your inventory more visible to shoppers nearby who are ready to purchase. Advertisers will likely see a dip in performance as Metas system ramps up with this update.