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From Cookies to Context: New CMO Kerel Cooper on GumGum’s Vision for 2025

Ad Monsters

Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. For the most part, cookies and IDs are based on binary signals and what someone has done in the past, but contextual is based on what someone is interested in at a current moment.

Cookies 101
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A Brief Timeline of Signal Loss

VideoWeek

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. What signal loss refers to is the erosion of data that was once used as a reliable proxy for consumer behaviours, or the consumer themselves, such as the famous or infamous third-party cookie.

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Google again delays third-party cookie deprecation

Martech

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In June 2021, Google had moved the deadline back from 2022 to 2023. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Processing.Please wait.

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Seizing your data destiny: Google delays third-party cookie phase-out

Martech

On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. Everyone agrees that third-party cookies aren’t perfect – they’re household, not individual, identifiers. Sources: [link] June 24, 2021. May 17, 2021.

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How to build customer trust through data transparency

Martech

A Deloitte article from 2021 makes this point well. We end up with these ridiculous “accept cookies” pop-ups, which comply with the law, but haven’t fixed the problem — which is that consumers should have a right to control how their data is used. Many consumers simply admit defeat and say privacy is a thing of the past.

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Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail

Ad Monsters

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. JL: Two big ones Im focused on are supply-path optimization (SPO ) and post-cookie solutions. That usually gets a Whoa, thats actually kind of cool.

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Google delays move away from cookies in Chrome to 2024

TechCrunch Ads

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. In January 2021, the Competition and Markets Authority (CMA) in the U.K.

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