Martech

OCTOBER 19, 2021

At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. The post Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks appeared first on MarTech. are scrambling to follow suit.

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Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. JL: Two big ones Im focused on are supply-path optimization (SPO ) and post-cookie solutions. That usually gets a Whoa, thats actually kind of cool.

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Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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VideoWeek

JANUARY 19, 2023

Cookie banners were nothing new. Users were already very familiar with the phrase “By using this site you agree to use of cookies”, the go-to way of collecting consent. Except, specifications around what cookie banners should look like were vague. Now, the EDPB has adopted a report from the Cookie Banner Task Force.

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Martech

OCTOBER 1, 2021

Google had already backed up the deprecation of third-party cookies until 2023, but now the testing of FLoC itself — Google’s favored alternative which would track user behavior at cohort rather than individual level — is facing delays. Read next: Does Google’s FLoC alternative to third-party cookies make sense?

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Cookies MarTech Advertising 135

Single Grain

JULY 20, 2021

and by 2021, programmatic will account for 68% of digital media advertising spend. In a nutshell, the magic happens like this: Step 1: The user visits the site or application, which automatically collects the data contained in their cookies. billion active Internet users in the world in 2021 – almost 60% of the global population.

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Digiday

NOVEMBER 22, 2022

With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Custom (Digiday): How would you frame the state of third-party cookies for advertisers right now?

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Digiday

OCTOBER 4, 2022

Meanwhile, marketers have also been contending with the ever-impending demise of the cookie, as Google extended its deadline to 2024. In 2021, when the world was already a year into the pandemic, fact updates surged. Customers trusted that they could find what they were looking for when they were looking for it.

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AdExchanger

SEPTEMBER 28, 2023

That was back when the deadline to remove third-party cookies was Q2 2022. But in 2021, Google Chrome […] The post IAB Tech Lab Enters The Sandbox; The Google Trial Behind Closed Doors appeared first on AdExchanger. A Line In The Sandbox The Chrome Privacy Sandbox was hyperactive when it launched in 2019.

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Cookies 120

Admixer

JANUARY 13, 2022

2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]. The post Admixer: 2021 Year in Review appeared first on Admixer.Blog.

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Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

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Cookies First-Party Cookies GDPR Retargeting 73

Digiday

MARCH 7, 2024

The writing has been on the wall for years, but Google finally started turning off third-party cookies to 1 percent of Chrome browsers in January. Overall, marketers have been apathetic about Google’s crumbling cookie all while testing alternatives and making bigger bets on first-party data.

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Digiday

AUGUST 31, 2022

After appearing on “Shark Tank” in 2021, Deux founder Sabeena Ladha wanted to continue the direct-to-consumer plant-based functional foods brand’s momentum from the television show by working with influencers and leaning into social media and out-of-home ads. “Shareability is our No.

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Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

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Admixer

MARCH 22, 2021

Why cookie files are an issue and what is the answer to it? Latest figures on mobile Internet usage Here are some Internet usage stats for 2021: 60.1% The post Cookie Alternatives for Mobile Advertising [Updated] appeared first on Admixer.Blog. While mobile usage expands exponentially, digital advertising has to adapt.

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VideoWeek

SEPTEMBER 25, 2024

The UK’s Competition and Markets Authority (CMA) has said “concerns remain” over Google’s approach to the Privacy Sandbox (its set of tools initially designed to replace third-party cookies), in the watchdog’s latest update to an ongoing investigation into the five-year plan for privacy updates in Chrome.

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Cookies Advertising Ad Tech Marketing 105

YieldBird

JANUARY 14, 2022

2021’s Programmatic Big Event. Yes, such an event was the postponement of the “cookie apocalypse”, i.e. the postponement by Google of the date from which Chrome will no longer transfer data to third parties (third-party data). The most important trends in 2021, the prospects for 2022. contact-form-7].

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Martech

NOVEMBER 28, 2022

By the end of next year the total will be nearly twice what it was in 2021. Dig deeper: How companies are leveraging clean rooms and first-party data as cookies vanish. Despite Google pushing back the deadline for phasing out third-party cookies, new regulations mean marketers must adapt new ways to get consumer data now.

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Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts.

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Martech

MAY 27, 2022

billion monthly active users in Q4, 2021, up from 381 million in 2019. The decline of third-party cookies. Marketers have counted on third-party cookies for decades to track website visitors and collect consumer data online. Firefox also offers Enhanced Tracking Protection that blocks third-party cookies by default.

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More About Advertising

MARCH 10, 2021

January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of Third-Party Cookies (3PC) on their search engine Chrome. Since this announcement, it was motioned that all search browsers would block Third Party cookies in a two-year phasing out period.

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Martech

JANUARY 7, 2022

Although numbers of Omicron cases have outstripped those caused by earlier variants, audience reach across the three channels has remained essentially flat from October 2021 through the beginning of January 2022. Read next: 2022 predictions on CTV and cross-channel advertising. Graphic courtesy SambaTV. Why we care.

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Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Why are these platforms important?

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Cookies Mobile Ads GDPR MarTech 117

Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. Topics and clean rooms.

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Digiday

FEBRUARY 26, 2024

Today is D-Day for marketers to voice their take on Google’s alternative to third-party cookies for the U.K.’s Well, it kicked off back in 2021 when the CMA decided to dig into whether Google’s own alternatives to third-party cookies in its Chrome browser are fair. ’s Competitions and Markets Authority (CMA).

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Martech

SEPTEMBER 1, 2021

Your free All Access pass unlocks 75+ tactic-rich sessions — all available live and on-demand — that explore everyday marketing obstacles and the tactics you need to overcome them, including… Finalizing your strategy to transition from third-party cookies. Identifying opportunities to increase LTV and customer loyalty.

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MarTech Cookies Marketing 110

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online.

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Digiday

OCTOBER 4, 2023

Despite all of the brouhaha around the data privacy changes and challenges that came along with Apple’s crackdown on in-app tracking in 2021, direct-to-consumer (DTC) advertisers seem, for the most part, to have reverted back to their bread and butter: Meta and Google. More on Google’s latest cookie-killing plan and challenges here.

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Martech Series

JULY 29, 2022

All without relying on third-party cookies. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions. Putting the People First.

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YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. After Cookies – Preparation status.

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Automatad Inc.

FEBRUARY 14, 2022

Google Ad Manager retained the top Supply Side Platform (SSP) spot in 2021, with Amazon and PubMatic in second and third place. Google, Meta (formerly known as Facebook), and Amazon accrued 47% of global ad spending in 2021. Top Supply Side Platforms in 2021. billion in Q4 of 2021. AdTech Trends. Meta made $33.7

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Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . The CPM does not falter.

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Martech

SEPTEMBER 15, 2021

Fast-forward to the back-end of 2021, and the privacy era still rumbles on. With the eye-watering realization that 66% of consumers feeling ads based on tracking behavior are creepy, not cool , Google has finally cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, with Firefox, Safari et al.

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Martech

AUGUST 25, 2022

Neustar was acquired by global information company TransUnion in 2021. Brands are looking to get the most from their first-party data as third-party technology like cookies becomes less dependable for advertisers in the long term. As a result of the partnership, every InfoSum client will have access to Neustar identity capabilities.

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Advertising Cookies MarTech Audience 120

Automatad Inc.

MARCH 17, 2022

Ad spending increased across digital and print channels in 2021. Bloomberg’s tactics increased total revenue by 48% in 2021. With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. AdTech Trends.

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SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

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illumin

SEPTEMBER 19, 2024

The medium represented over $96 billion of digital display transactions in the US in 2021. Cookies from websites may be used to gather this data for relevant targeting , although there are cookieless data strategies that are gaining momentum. This can be through cookies or a tracking pixel.

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