From Cookies to Context: New CMO Kerel Cooper on GumGum’s Vision for 2025
Ad Monsters
JANUARY 13, 2025
Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. For the most part, cookies and IDs are based on binary signals and what someone has done in the past, but contextual is based on what someone is interested in at a current moment.
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