illumin

JULY 2, 2021

From recoloured rainbow logos to special product editions and tailored advertising campaigns, brands increasingly incorporate Pride as an integral part of their inclusive marketing strategies. The post Most Viewed Video Ads: Pride 2021 appeared first on AcuityAds Inc. But just because brands are […].

Video Ads 52

Video Ads Demand Side Platform Advertising Marketing 52

Single Grain

JULY 22, 2021

Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2021). Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021. In other words, working with nano influencers on Instagram is where it's at in 2021. Dive Deeper: 6 Customer Service Trends You Can’t Ignore in 2021.

Communications 131

Communications Audience Pop-Up Marketing 131

illumin

OCTOBER 6, 2021

The Most Viewed Video Ads for the 2021 NFL Season Return feature new advertising categories like NFTs and Bitcoin, endorsed by football greats like Tom […]. The post Most Viewed Video Ads: NFL Season Return 2021 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Advertising 52

illumin

AUGUST 13, 2021

The Most Viewed Video Ads for the 2021 Tokyo Olympics showcase the familiar themes the Games are known for — dreams, ambition, and the inspiration that anything is possible with a little grit. The post Most Viewed Video Ads: 2021 Tokyo Olympics appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Advertising 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 117

Advertising Video Ads CPM Viewability 117

illumin

SEPTEMBER 1, 2021

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. The post Most Viewed Video Ads: Back to School 2021 appeared first on AcuityAds Inc. Kids basking in the return to […].

Video Ads 52

Video Ads Advertising 52

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Playwire

DECEMBER 8, 2022

In 2021, the average person is going to watch around 100 minutes of online video per day, according to industry forecasts. With all those eyeballs on digital videos, advertisers are pushing for video inventory more than ever.

Video Ads 98

Video Ads Advertising 98

Digiday

JUNE 27, 2024

One approach successful teams are using is video ads in mobile games. Mobile games have evolved into a premium advertising channel — mass-market interactive entertainment. Essentially, video is video, no matter where it appears. Continue reading this article on digiday.com.

Video Ads 80

Video Ads Entertainment Audience Media 80

illumin

JULY 9, 2021

The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19. After a somewhat divisive 2020, much focus was placed on what separates Americans. […].

Video Ads 52

Video Ads Demand Side Platform Advertising 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. There is still some hope for gaming advertisers though. reached a record $10.73

Advertising 120

Advertising Pop-Up Banner Video Ads 120

PubMatic

MAY 14, 2025

Brand spend on mobile app has grown significantly, the value of SDKs to both publishers and advertisers has continued to increase, and video continues to dominate as the most valuable and in-demand ad format – especially as brand budgets scale and creative becomes more sophisticated.

Education 99

Education Demand Side Platform A/B Testing CPM 99

VideoWeek

MAY 6, 2025

In this week’s Week in Charts: Apple gets hit by trade tariffs, Roku advertisers shift to short-term deals, and ITV stock rises on takeover rumours. While linear TV spend continues to fall, ad spend on VOD has almost doubled since 2021, and now makes up more than one-quarter of total TV spend in the UK.

Advertising 52

Advertising Video Ads Ad Tech Agency 52

illumin

JUNE 14, 2019

As spending on clothing, special outings, and gift cards heats up, advertisers have created effective advertising that truly showcases the reality of, challenges of, and importance of fatherhood. Take a look at the Top 10 pre-Father’s Day “dad ads” below: Bagel Bites. Father’s Day Ad 2019.

Video Ads 69

Video Ads Advertising Media Marketing 69

Digiday

MARCH 20, 2023

With today’s focus on short-form video, it shouldn’t come as a surprise that publishers are looking to video advertising as a revenue source with a lot of growth potential. But that percentage has been falling steadily over the last two years, from 39% in Q1 2021 to one-third in Q1 2023.

Video Ads 69

Video Ads Advertising Media 69

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

illumin

JUNE 22, 2021

The most viewed video ads from Father’s Day in 2021 demonstrate a consistent overall upward growth trend in online consumption of video content during the pandemic. By contrast, cumulative video viewership for this year’s top 10 Mother’s Day ads drove 35% higher viewership (up 66% year over year).

Video Ads 40

Video Ads Demand Side Platform Advertising 40

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 billion this year, accounting for nearly two-thirds of total display ad spending. What is Native Advertising?

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

illumin

FEBRUARY 18, 2022

Hold onto your beer cozies: The Most Viewed Video Ads list for the 2022 Super Bowl has just kicked off. With overall viewership down in 2021 and the NFL making advertisers sign longer contracts, many wondered what the future held in store for Super Bowl LVI.

Video Ads 52

Video Ads Advertising 52

Digiday

APRIL 13, 2023

The growth of short-form video advertising may not be a great thing for TikTok. Money continues to pour into the short-form video app at a clip, despite the ongoing controversies over it. If this happens, it could be a chance for a company like Meta to carve out a bigger share of those ad dollars earmarked for short-form video.

Video Ads 96

Video Ads Impressions Agency Advertising 96

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. This is the first time CTV has out-performed mobile. North America had the largest share of CTV impressions by region. Why we care.

Impressions 113

Impressions Video Ads MarTech Audience 113

Basis

AUGUST 26, 2022

Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. over the same period in 2021. That said, mobile is already a tough channel to beat when it comes to the basics of digital advertising—i.e.,

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

illumin

SEPTEMBER 1, 2021

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. The post Most Viewed Video Ads: Back to School appeared first on AcuityAds Inc. Kids basking in the return to […].

Video Ads 52

Video Ads Advertising 52

illumin

APRIL 6, 2021

The top 10 most viewed video ads from March Madness in 2021 collected 37,876,611 watches during the NCAA’s month-long tournament. The post Most Viewed Video Ads: March Madness is back appeared first on AcuityAds Inc. Buffalo Wild Wings is sending wings to […].

Video Ads 52

Video Ads Advertising 52

Adtelligent

DECEMBER 29, 2020

Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. AI Will Be Golden. Connected TV Is Here to Stay. OTT And DOOH.

Advertising 52

Advertising Ad Space Audience Education 52

AdPushup

SEPTEMBER 7, 2023

Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is [.]

Video Ads 52

Video Ads Ad Tech Media Advertising 52

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6% The reasons behind this trend?

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Basis

NOVEMBER 14, 2022

With more and more people watching digital video , it’s no surprise that CTV viewership has skyrocketed, and that advertising spend has closely followed. With the rise of this new and increasingly popular channel, it makes sense that advertisers have questions: How extensive is the inventory? Can CTV ads be targeted?

Advertising 98

Advertising Retargeting Finance Banner 98

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. To kick things off, let’s do a quick overview of the CTV advertising landscape today. To kick things off, let’s do a quick overview of the CTV advertising landscape today. Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

Basis

SEPTEMBER 10, 2024

Whether it’s making headlines for its commanding role in the political advertising sphere, its record-setting viewership levels, or its popularity among younger generations, it’s no secret that connected TV (CTV) is one of the most talked about—and fastest-growing —advertising channels.

Advertising 105

Advertising Impressions Viewability Audience 105

Digiday

NOVEMBER 2, 2022

For the 70-year-old brand, television advertising isn’t entirely new, but it has been an underutilized channel, Price said. It’s unclear how much Canon dedicated to its new marketing efforts as Price declined to offer further details around ad spend. million on advertising, up from $5.2 TV ad spend in the U.S.

Advertising 72

Advertising Brand Awareness Video Ads Media 72

InMobi

MARCH 9, 2022

This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game. Rewarded video ads are the ticket for users to get what they want in a game. video and tasks).

Video Ads 52

Video Ads Banner Communications Advertising 52