Martech

MAY 19, 2022

In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. The company has previously acquired Return Path (2019), BriteVerify (2018), CRMfusion (2019) and AppBuddy (2019).

MarTech

InMobi

MAY 6, 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? for winning a new Ninentdo Switch!

Header Bidding

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.

Demand Side Platform

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform

illumin

JANUARY 12, 2024

In 2019 , 56.3% But Facebook ads can also be bought through a separate DSP or journey advertising platform, making it easier to include Meta ads as part of a larger, more holistic programmatic strategy. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

Demand Side Platform

TechCrunch Ads

MAY 26, 2022

Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server

Single Grain

MARCH 16, 2020

million apps in Q1, 2019: the, biggest Google Play, has 2.1 Their revenues in 2019 reached even higher, and in 2020, it's projected that they will generate $77 billion in the U.S. The greatest part of the ad spending growth in Africa is generated by mobile app installations, and games take the most significant share.

Advertising

Martech

OCTOBER 13, 2023

DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Kaplan pointed out that Pepsi used out-of-home in a similarly compelling way by saturating Atlanta (home to competitor Coca-Cola) during Super Bowl LIII when the big game was held there in 2019.

Demand Side Platform

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising

InMobi

MARCH 12, 2020

Check out this video featuring InMobi’s Sergio Serra to learn more: Part of this push is coming from the demand side. Demand-side platform Centro set a strict deadline of July 2019 for enforcement , after which they would not buy an app’s inventory on behalf of their clients unless the publisher’s app-ads.txt was available.

Demand Side Platform

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech

Digiday

FEBRUARY 8, 2023

Speaking earlier that week at AdExchanger’s Industry Preview , Arete Research’s Rocco Strauss speculated that the industry’s largest independent demand-side platform The Trade Desk or Shopify may be in the running.

Retail

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. Mobile is no longer the second screen, but rather the most popular media source in the house.

Advertising

InMobi

MARCH 12, 2020

Understanding Different Models for Buying and Selling Among Publishers and Advertisers In digital advertising, a brand, advertising agency and/or demand-side platform (DSP) has a few options for placing ads. The most simple and straightforward option is to directly buy inventory from publishers.

Ad Exchange

InMobi

JUNE 26, 2020

was made initially available in 2019. will be adopted by a wider array of stakeholders, making it more widespread than the initial versions of TCF were in 2018 and 2019. The first version of TCF was introduced in 2018, while TCF 2.0 Previously, it was possible to use both, although as per IAB guidelines, TCF 2.0

GDPR

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.

Demand Side Platform

VideoWeek

FEBRUARY 22, 2024

In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP). And while not a full-on merger, this partnership marks the closest collaboration between the German broadcasters so far.

Ad Tech

InMobi

APRIL 5, 2021

In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object).

Demand Side Platform

Digiday

JUNE 22, 2022

In inking the deal, “Yahoo becomes the exclusive omni-channel demand-side platform for accessing DirectTV advertising addressable TV inventory,” according to a news release. That said, in terms of number of award entries, there were 30,953 in 2019.

Marketing

Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. That list includes ad verification firm DoubleVerify and demand-side platform MediaMath. Originally published on Aug. The cookie is the best-known method for identifying and tracking people online.

Cookies

Single Grain

AUGUST 13, 2019

AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. 7 SEO Copywriting Tips to Increase Your Rankings in 2019. Product Display Ads Cost.

Video Ads

Digiday

OCTOBER 31, 2022

For example, the publisher talked about conducting an audit of demand-side platforms — the ad tech vendors that actually buy impressions — as recently as 2019. Time will tell if (and when) Bloomberg Media makes a move on resellers or any other ad tech middlemen. Nevertheless, it’s always on the lookout.

Media

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. Supply-side platforms will need to implement sellers.json files once the standard is live. How Can Everyone Encourage Wide Adoption?

Demand Side Platform

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? 4) We’re Nowhere Close to Peak Programmatic More and more, expect advertisers and demand-side platforms to utilize automated methods for buying in-app video ad placements. But what will the space look like for the rest of 2018 and going forward? in this regard.

Ad Inventory

Digital Remedy

JUNE 29, 2022

Migration to Google Cloud Platform. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Image: Flip Architecture.

Demand Side Platform

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. – Clearcode 3.

Cookies

Digital Remedy

JUNE 29, 2022

Migration to Google Cloud Platform. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Image: Flip Architecture.

Demand Side Platform

VideoWeek

AUGUST 8, 2023

percent compared with pre-Covid levels (H1 2019). And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. RTL’s TV ad revenues reached €1,187 million in H1 2023, down 12.5 percent on H1 2022, and 15.5

Demand Side Platform

VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. WPP used to completely own Kantar, but sold a 60 percent stake to Bain back in 2019. Accenture Acquires Work & Co.

Cookies

Digiday

FEBRUARY 14, 2023

Advertisers can manage these cross-service exposures through a demand-side platform if they are buying ads programmatically, but typically advertisers need to enlist multiple DSPs for their streaming campaigns. Additionally, managing streaming ad buys programmatically can force advertisers to make a trade-off.

Advertising

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best.

Advertising

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. However, Google will continue to support third-party cookies in its Chrome web browser for the time being.

Cookies

Clearcode

OCTOBER 21, 2024

When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s Google’s key announcements illustrate the complexities of the project: August 22, 2019 : Google announced the Privacy Sandbox initiative. However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market.

Cookies