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New horizons for data-driven direct mail marketing

Martech

Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. It has the best conversion rate (85%) and response rate (84%). 82% are increasing their investment in the channel (a striking increase from 58% in 2023).

Marketing 133
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Beyond The Walled Gardens: Why It’s Time For The Open Web

Ad Monsters

The Industry Giants Arent What They Used To Be eMarketer reported in 2023 that walled gardens lost share in the programmatic ad spend market for the first time since it started tracking the space in 2017, predicting that the decline would continue in 2023. There are a few reasons for this.

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How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. Early adopters demonstrate 2.3 times faster campaign iteration and 45% lower compliance costs compared to their peers.

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MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers 

Ad Monsters

In 2017, she launched an agency to help mid-market brands. The goal: Give brands a scalable team that works alongside humans and delivers clear ROI, not just shiny content. So, when digital technology emerged, it felt like disruption rather than progress. When the pandemic hit, business boomed, but a core issue remained.

Ad Ops 59
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Why ADvendio is the Number One Platform for Retailers

Advendio

We know what retailers want In 2017, we signed our first retail customer, and since then, we have been tailoring our solution to retail needs to great effect. Picture increasing your ROI while simultaneously making advertising with you easier. It can offer scalability, simplicity, better ROI, and a great brand advertising experience.

Retail 52
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The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins

VideoWeek

The advertising industry is on the precipice of a renaissance where more scalable access to big data is driving increased ROI for advertisers across premium video, said OpenAP CEO David Levy. The German media group initially took a stake in the company in 2017. percent of shares held by founder Jochen Schweizer.

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DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI

Martech

A lack of competition made these companies exceptionally wealthyso wealthy that they can spend hundreds of billions of dollars on AI without needing to see much, if any, ROI. Perhaps because that’s all they know how to do. “DeepSeek is the canary in the coal mine,” former FTC chief Lina Khan wrote in The New York Times.

ROI 119