Fuel Lines

FEBRUARY 7, 2018

I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. For over ten years, I’ve recommended creating a niche blog for agency new business and have helped create over 300 personal blogs for agency principals. Think of it as a fishing expedition.

Audience 229

Audience Agency Communications Media 229

Fuel Lines

NOVEMBER 30, 2015

Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation.

Agency 268

Agency Marketing Audience Media 268

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Identifying and understanding your audiences is critical to new business success.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

MARCH 10, 2017

Why is content such a valuable strategy to help agencies drum up new business? Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. Click Here for a full written transcript and to listen to: Fueling Agency New Business With Content. Agencies have no positioning.

Agency 261

Agency Marketing Audience Media 261

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. Most agencies weren’t even participating.

Agency 238

Agency Communications Audience Manufacturing 238

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Really Get to Know Your Target Audience.

Agency 257

Agency Communications Audience Media 257

Fuel Lines

FEBRUARY 21, 2021

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Social media fueled by content marketing is what helped me to share my story and grow my online audience and increase website traffic to provide me with a continuous pipeline of leads. Most agencies weren’t even participating.

Agency 180

Agency Communications Audience Manufacturing 180

Adweek

JULY 7, 2025

She has solid news chops from her years as a reporter and anchor in national and local news, plus a warm relatability that resonates with audiences. Pilgrim joined ABC News in 2015 as a correspondent based in New York and has served as co-anchor of GMA Saturday and Sunday broadcasts since 2018.

Media 233

Media Advertising Audience Agency 233

Fuel Lines

MAY 7, 2020

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Really Get to Know Your Target Audience.

Agency 182

Agency Communications Audience Media 182

Fuel Lines

MAY 7, 2021

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Really Get to Know Your Target Audience.

Agency 140

Agency Communications Audience Media 140

Martech

FEBRUARY 7, 2022

TVSquared provides measurement for brands, agencies, publishers and broadcasters on six continents. The combined offering will represent buy and sell-side customers, and will include ad servicing, creative personalization and optimization, measurement of audiences and outcomes across TV and digital video. billion down to $40.7

Audience 98

Audience MarTech Advertising Agency 98

Digiday

NOVEMBER 17, 2022

Independent agency Goat this month appointed a new director to lead the U.S. Leveraging its campaign data and customer relationship management system help the agency to ensure these deliverables at a fixed price. “We The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S.

Agency 69

Agency Impressions Media Entertainment 69

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Agency 59

Agency Advertising SEO Retargeting 59

Martech

DECEMBER 5, 2022

From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. Today he is founder and CMO of Alchemy Worx, an audience management agency specializing in email marketing, SMS marketing, and paid social.

Marketing 125

Marketing MarTech Audience Agency 125

More About Advertising

JANUARY 5, 2016

2015 has set the wheels in motion and influencer strategies are turning out to be a powerful tool for brands to reach target audiences –. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret. The cat is out of the bag, literally and figuratively.

Audience 63

Audience Media Agency Advertising 63

Spoton Digital Media

JULY 18, 2022

Using stories in marketing allows you to share memorable and powerful messages that connect deeply with audiences and customers. Here are a few ways to use storytelling to better reach your audience and convert more customers. When you tell a story, you explain a concept or idea by walking the audience through a series of actions.

Audience 97

Audience Marketing Education Entertainment 97

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? What services can such an agency offer? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. What Do Google Ads Marketing Agencies Charge?

Agency 52

Agency SEO Conversion Marketing 52

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. But, first, let's understand what digital marketing is and how to choose the finest digital marketing agency. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? Agency Expertise.

Agency 52

Agency SEO Marketing ROI 52

Martech Series

FEBRUARY 8, 2023

The report analyzes over $70 million in influencer earnings observed in IZEA’s platforms from 2015 to 2022. We remain committed to providing solutions that allow everyone — brands, agencies and influencers — to benefit from the power of influencer marketing.” Sponsored photo posts on Instagram had an average cost of $1,311.

MarTech 75

MarTech Marketing Audience Agency 75

Digiday

JULY 6, 2022

Hippo, the home insurance provider founded in 2015, is using YouTube, Twitter and streaming to introduce its brand to homeowners with its first brand campaign. Other brands as of recent such as Opticians brand Specsavers, and hike and lifestyle brand Merrell also used emotion to reach their target audience.

Brand Awareness 69

Brand Awareness Agency Marketing Audience 69

Digiday

NOVEMBER 30, 2022

This year, Spotify has launched its Wrapped presence in Roblox, with the goal of tapping into an even bigger audience. Spotify Wrapped, which has been around since 2015, was created in-house at Spotify. “There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative.

Marketing 76

Marketing Brand Awareness Audience Conversion 76

Martech

JULY 29, 2021

We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever. Northpass was launched in 2015. We automate it for them, basically.

Education 130

Education Marketing MarTech Audience 130

Digiday

JULY 24, 2022

Multicultural-owned media companies, like multicultural ad agencies , both suffer from a significant lack of investment. This is also despite multiple agencies, such as GroupM and Havas , creating programs in the last two years to attract ad dollars to non-white-owned media companies.

Media 69

Media Non-Profit Agency Audience 69

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. Clicks and users may be real, but they don’t represent reaching a high value audience. “It brings together the advertisers, the publishers, law enforcement agencies — all the market players.

Machine Learning 116

Machine Learning Impressions Ad Exchange MarTech 116

Digiday

JANUARY 15, 2023

Marketer comments: While Hive Social has been helpful for small businesses to get in front of a new audience, the platform doesn’t target with ads, which can cause issues, said Baruch Labunski, CEO of Rank Secure. Founded: 2015. ” Post.News. ” Discord. HQ: San Francisco.

Pop-Up 93

Pop-Up Audience Banner Marketing 93

Digiday

JANUARY 25, 2023

“In both cases, it lays bare that when brands participate in cultural and political conversations, it is theater,” said Rachael Kay Albers, creative director and brand strategist at RKA Ink, a branding and marketing agency. Meaning stunt or not, the move comes off as inauthentic, she added. Compromising brand values for virality?

Marketing 89

Marketing Communications Conversion Audience 89

VideoWeek

SEPTEMBER 2, 2022

Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. The Advertising Standards Authority (ASA) has hit out at sexualised advertising within the mobile games industry, often targeting younger audiences. The Week For Agencies. Samsung Doubles Down on FAST.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Single Grain

MAY 19, 2020

Content marketers often tend to be more haphazard in their efforts: They write an article without doing the research to see what their specific audience wants. Or you outsource all your content marketing to a digital marketing agency instead. . We’ve grown by 150% YoY since 2015. And what does it look like?

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.

Media 52

Media Header Bidding Ad network Cookies 52

Advertising to Baby Boomers

AUGUST 19, 2015

AARP Launches Baby Boomer Ad Firm By Suzanne Vranica Washington-based advocacy group AARP has created a marketing agency to help corporate America peddle products and services to the over-50 crowd, which AARP says doesn’t get enough attention from advertisers… I emitted a short bleat about this on American Public Media’s MARKETPLACE ® the other day.

Food 51

Food Agency Advertising Marketing 51

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Digital Remedy

AUGUST 31, 2023

At Digital Remedy , a performance marketing partner for all brands and agencies, we are committed to bettering our services to provide better solutions for our clients. Transparency at the core that enables marketers to understand who their audience is and what they care about. Founded in 2008 as TV Interactive Systems, Inc.

Advertising 52

Advertising Ad Tech Audience Agency 52

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . The solution? As a GCPP, OAO has been authorized to resell both AM360 and its predecessor, DART, since 2006.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. By the end of 2018, the total was $30.09 In-App Advertising. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Aura also breaks up its tests according to audience segments. “We I have an agency I work with in the U.K., We’re running headline tests. We test full-page redesigns. We test our paid traffic differently,” she said.

Marketing 119

Marketing Machine Learning Conversion Rate eCommerce 119