Lemonads

JUNE 28, 2020

Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. So, what is native advertising? This can be paid or “sponsored” content, or a long-form ad. At least, in theory.

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Paleo AdTech

DECEMBER 10, 2023

That industrious streak thrived during lockdown, when he YouTubed things like a poolside chat on the future of advertising and hosted a number of Beeswax webinars that were actually informative. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. Ari n’apparait pas dans celui-ci.)

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Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Why is Taboola so extraordinary for advertisers and publishers ? There is so much you can earn with native advertising , so.

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Paleo AdTech

MARCH 17, 2023

That industrious streak thrived during lockdown, when he YouTubed things like a poolside chat on the future of advertising and hosted a number of Beeswax webinars that were actually informative. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. Ari n’apparait pas dans celui-ci.)

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Header Bidding Non-Profit Ad Tech Ad network 59

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But why is that so? Google ADX.

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All About Advertising Law

JANUARY 24, 2014

As of January 1, 2014, California law requires operators of websites and online services to publicly disclose how they respond to “do not track” (dnt) signals, though the exact requirements vary depending on whether an entity is a first party ( e.g., web publisher) or third party ( e.g., ad network). Next Steps.

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Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. And a new form of programmatic advertising is born, cookie-free, visual and natively integrated into the scene.

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InMobi

DECEMBER 6, 2013

InMobi named Best Ad Network in the UK InMobi was awarded the title of Best Advertising Network for the third year in a row at the ME Awards 2013, presented by Mobile Entertainment. Earlier this year, Phalgun was named one of the top 28 most powerful women in mobile advertising by Business Insider.

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Automatad Inc.

JANUARY 29, 2023

So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born. Header bidding was conceptualized in 2014 and went mainstream in 2016. The highest bidder will get the impression.

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InMobi

JANUARY 9, 2014

Targeting has been synonymous with advertising since the advent of advertising. Whether it is the broad guess-based targeting utilized by traditional modes such as TV and billboards, or the precise and trackable targeting used by mobile and digital advertising, targeting is the core of a successful advertising strategy.

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Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. And a new form of programmatic advertising is born, cookie-free, visual and natively integrated into the scene.

Cookies 56

Cookies Audience Data Management Platform Banner 56

InMobi

JULY 10, 2014

Shift Towards ID Standardization Apple IDFA has been in existence for a while and Google announced its new Advertising ID (AID) last year. beginning August 1st 2014, all updates and new apps uploaded to the Play Store must use the advertising ID (when available on a device) in lieu of any other device identifiers for any advertising purposes.”

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InMobi

NOVEMBER 1, 2015

The 3-storied hall occupied by B2B exhibitioners is a gigantic real life LUMAscape where players ranging from gaming publishers and analytics platforms to ad networks and localization agencies connect and explore opportunities for collaboration. In 2014, we also co-hosted the event’s official business networking party.

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InMobi

OCTOBER 29, 2013

I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform. Native ads show a 50% increase in click-through rates.” According to Ryan’s expertise, native advertisements are the future of mobile advertising.

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Ad Beat

JULY 26, 2019

On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. . ” While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. .” According to Yahoo!

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Ad Beat

OCTOBER 30, 2019

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. Almost 84 percent of their ads are video, whereas, 13 percent are direct, and 3 percent are programmatic. Source: Adbeat.

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Single Grain

MAY 5, 2023

In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels. By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Read the full case study here.

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