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What is Header Bidding and How it Works?

Automatad Inc.

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. What Is Video Header Bidding?

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55. Ari Paparo – influencing DoubleClick, Beeswax and more

Paleo AdTech

That industrious streak thrived during lockdown, when he YouTubed things like a poolside chat on the future of advertising and hosted a number of Beeswax webinars that were actually informative. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. Ari n’apparait pas dans celui-ci.)

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55. Ari Paparo – influencing DoubleClick, Beeswax and more

Paleo AdTech

That industrious streak thrived during lockdown, when he YouTubed things like a poolside chat on the future of advertising and hosted a number of Beeswax webinars that were actually informative. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded. Ari n’apparait pas dans celui-ci.)