Adweek

JULY 22, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Messy But Worth It: Amazons Full-Funnel Ad Strategy Is a Game-Changer Amazon Ads lead Carly Zipp on using creativity, AI, and community to reshape brand engagement. By Matt Britton --> Amazon has transformed from an online bookstore into one of the most powerful ecosystems in the world, one that touches nearly every facet of daily life.

Entertainment 147

Entertainment eCommerce Video Ads Media 147

Martech

JULY 22, 2025

Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters.

eCommerce 60

eCommerce Retail Marketing MarTech 60

Adweek

JULY 17, 2025

Cheil North America has launched Attention Arc, a full-service media agency formed by merging McKinney Media and LWD, to centralize media operations across its network and serve mid-market clients with performance-driven transparency.

Agency 255

Agency Media Marketing Advertising 255

Marketing Dive

JULY 18, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Video Ads 87

Video Ads Cookies Agency Ad Tech 87

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Basis

JULY 21, 2025

Ad curation isn’t a new concept, but in 2025, advertisers are embracing it with renewed urgency. From widespread bot traffic , heightened brand safety concerns , and the proliferation of made-for-advertising (MFA) sites to economic pressures and shifting audience signals , industry challenges are creating considerable stress for marketing teams. CMOs are under heightened pressure to defend budgets to skeptical stakeholders.

ROI 88

ROI Non-Profit Impressions Viewability 88

MNTN

JULY 18, 2025

As a marketer, it’s natural to want to find a surefire means of moving your target audience members from those who are “just browsing” to loyal brand advocates. If that’s been on your mind for a while, it’s time to unpack the various stages of the customer journey. When you understand each stage and how consumers interact with your brand during those phases of their journeys, you can create meaningful connections and cultivate long-term loyalty.

Advertising 52

Advertising Conversion Rate Retargeting Conversion 52

Playwire

JULY 16, 2025

Key Points Live stream advertising requires finesse : Unlike traditional advertising, live stream ads need seamless integration into content, forcing promotional content causes viewers to leave as quickly as they would exit a pointless meeting. Authenticity drives results : The most effective live stream advertising doesn't feel like advertising at all, with 67% of audiences prioritizing video quality (including content relevance) over everything else.

Advertising 52

Advertising Education Entertainment Audience 52

Marketing Dive

JULY 17, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Education 105

Education Entertainment Conversion Ad Tech 105

Ad Monsters

JULY 16, 2025

Kara Chiles, SVP of product management at Gannett and the USA TODAY Network, began her career as a newspaper journalist and has since worked in nearly every medium, except broadcast television. So naturally, what drives her is not only what we communicate, but how we do it. Chiles has always been drawn to the flow of information and how to build digital experiences that deliver it effectively.

Advertising 66

Advertising Audience Communications Conversion 66

Adweek

JULY 16, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice Cannes Has Become a Festival of Great Work and Great Denial There’s a deep, real fear of irrelevance hanging over the creative industries We need to stop treating these festivals as temples of applause and start using them as forums of reckoning. Toni Anne Barson/Getty Images for iHeartMedia By Leonid Sudakov --> There were reasons to be happy at this year’s Cannes Lions.

Conversion 162

Conversion Agency Media Audience 162

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Advertising

Martech

JULY 18, 2025

Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.

Conversion 64

Conversion Click Through Rate ROI Marketing 64

Exchange Wire

JULY 22, 2025

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [.] The post Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum appeared first on ExchangeWire.com.

Advertising 52

Advertising Audience Marketing 52

Marketing Dive

JULY 21, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Agency 54

Agency Cookies Public Relations Ad Tech 54

OpenX

JULY 16, 2025

Data-driven advertising promises precision, yet only 32% of marketing professionals worldwide report being “very successful” in executing these strategies. Around 63% achieve only partial success , citing segmented audience targeting and real-time decision-making as significant hurdles. OpenXSelect directly tackles these challenges, elevating supply-side targeting beyond traditional curation to deliver unmatched precision, transparency, and efficiency for advertisers.

Audience 52

Audience Agency Direct Data Ad Tech 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

JULY 21, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Awards Ad Awards Rush to Tighten AI Rules Amid Cannes Fallout The One Club, Clios, and D&AD are revamping AI protocols ahead of entry season Clios, D&AD, One Show By Brittaney Kiefer --> After one of the most controversial Cannes Lions in history , other ad industry awards shows are tightening their protocols around the use of artificial intelligence (AI) in awards submissions.

Agency 204

Agency Impressions Communications Media 204

Martech

JULY 21, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI? The biggest technology or media shift impacting marketers today, aside from AI, is the rise of privacy and data regulations, particularly in the wake of changes like the GDPR in Europe and t

Media 75

Media Marketing GDPR Cookies 75

Ad Monsters

JULY 18, 2025

Pixalate’s Publisher Trust Index reveals which publishers are setting the standard for programmatic quality—and shows how ad ops teams can use these benchmarks to boost trust, revenue, and performance across channels. Media quality is a top concern for advertisers, and publishers are under pressure to prove their value. Between tightening budgets , MFA headaches and the chaos of omnichannel complexity , it’s more important than ever for publishers to define what “premium” really means.

Ad Ops 45

Ad Ops Viewability Finance Ad Inventory 45

VideoWeek

JULY 16, 2025

While the macroeconomic environment and the progress of its merger with Interpublic Group were, inevitably, big topics on Omnicom’s earnings call following its Q2 results, CEO John Wren seemed keen to put AI centre stage in the discussion. Before CFO Philip Angelastro was invited to talk through financials, Paolo Yuvienco, Omnicom’s chief technology officer, took the microphone to lay out the agency group’s AI strategy.

Agency 59

Agency Healthcare Fashion Marketing 59

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

OpenX

JULY 22, 2025

Programmatic advertising in Mexico is booming. In 2023, ad spend reached $3.64 billion and is projected to climb to $4.82 billion by 2026, driven by increased internet and smartphone penetration and a robust digital advertising market. This growth highlights a shift toward more data-driven, personalized advertising strategies. Recognizing this region’s momentum, OpenX is thrilled to announce its official launch in Mexico as the first step in a broader LATAM expansion.

Audience 52

Audience Impressions Agency Media 52

Adweek

JULY 16, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creative Advertising Timothée Chalamet Meets a Mangelwurzel in Cash App’s Artistic Campaign The brand aims to change perceptions while encouraging financial literacy across age groups Timothée Chalamet stars in Cash Apps artistic ad set in a niche grocery store Cash App By Marty Swant --> The humble mangelwurzel and Timothée Chalamet have as much in common as haute couture and a burlap sack.

Finance 280

Finance Conversion Media Advertising 280

Martech

JULY 18, 2025

Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic and workflow adds complexity, and complexity compounds friction. As your system grows, so does the drag. In my career, I’ve seen several reasons for these failures or lackluster results, but so often it’s not a failure of strategy, ideas or tools.

Education 67

Education MarTech Marketing 67

AdExchanger

JULY 22, 2025

For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus. According to Samsung’s ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective […] The post Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further appeared first on AdExchanger.

Audience 52

Audience Brand Lift Advertising Media 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

JULY 16, 2025

Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital platforms capturing a greater share of advertiser spend, it’s harder than ever for resource-strapped publishers to monetize through legacy channels. With a digital landscape as complex and fragmented as it is today, many publishers are unaware of how much revenue they lose due to stagnant or ineffici

Cookies 45

Cookies Communications Audience Advertising 45

VideoWeek

JULY 17, 2025

UK marketers raised their advertising budgets during Q2 2025, according to the latest edition of the IPA Bellwether Report, with a net balance of 5.5 percent of respondents increasing their marketing spend. The upward revision follows a decline in Q1, which marked the first drop in four years. The net figure is derived from the proportion of marketers who increased their budgets during the previous quarter, minus those that decreased their budgets.

Marketing 52

Marketing Agency Advertising Media 52

Adweek

JULY 17, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts Netflix Says It Secured Roughly Double Ads Revenue in Nearly Complete Upfront Netflix gives an upfront update during its second-quarter earnings Netflixs new homepage. Netflix By Bill Bradley --> The numbers 94 million — Netflix’s previously announced monthly active users for the ad tier. 16% — The streamer’s revenue growth in Q2. $44.8-$45.2 billion — Netflix’s new 2025 revenue forecast, u

Agency 252

Agency Media Marketing Advertising 252

Martech

JULY 16, 2025

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. Managers, meanwhile, lead teams that span across these categories. This model helps organizations understand the diverse skills and responsibilities needed for modern martech teams.

MarTech 64

MarTech Marketing 64

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

YieldBird

JULY 20, 2025

In today’s fast-paced digital advertising landscape, it’s more important than ever to strike the right balance between effective monetization and a positive user experience. That’s why the Sticky Cube Desktop format is quickly gaining traction among publishers and advertisers alike. Designed specifically for desktop traffic, this rich media ad unit brings a fresh approach to on-page visibility and engagement.

Click Through Rate 52

Click Through Rate Banner Rich Media Viewability 52

Monetize More

JULY 18, 2025

The stats don’t lie, and they paint a grim picture for unprepared publishers and app developers. 77% of all US ad fraud is now categorized as Sophisticated Invalid Traffic (SIVT). These aren’t simple bots; they are advanced threats designed to mimic human behavior and siphon your ad revenue undetected. For app developers, the stakes are even higher.

Fill rate 52

Fill rate Machine Learning Viewability Shipping 52

VideoWeek

JULY 18, 2025

In this week’s Week in Review: Netflix reports its Q2 results, PubMatic launches a new live sports marketplace, and the EBU’s incoming digital chair sets out his priorities. Top Stories Netflix Says In-House Ad Tech is Helping Ramp Up Revenues Netflix revenues jumped 16 percent during Q2 2025, the streaming giant announced on Thursday, while the company also upgraded its full-year revenue forecast to $44.8-45.2 billion, up from $43.5-44.5 billion.

Ad Tech 52

Ad Tech Agency Media Non-Profit 52

Adweek

JULY 17, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT Peacock Announces $3 Monthly Subscription Hikes The streaming platform will test a new ad-supported tier, Peacock Select A $2 monthly increase was implemented across the board last year. NBCUniversal By Mark Mwachiro --> NBCUniversal ’s streaming service, Peacock , announced $3 monthly price increases Thursday for its various subscription packages.

Media 288

Media Audience Advertising Agency 288

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing