Seth Godin

APRIL 27, 2024

It’s not unusual for someone to have more experience or knowledge than we do. If we knew what they knew, we wouldn’t have gone along. When peer pressure is added to manipulation, we often end up with indoctrination into systems of belief that aren’t helpful. Ask who benefits.

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Seth Godin

MAY 1, 2024

Not what we see when we’re present, but what do we see when we imagine we’re present? It’s worth noting that no one who saw these pictures complained about the fact that they didn’t exactly match what the world was like… it was normal. But then we took a big step backward.

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Martech

APRIL 17, 2024

Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. Now we have three different levels of events. And she’s like, ”Well, we’re only off by 3%.”

Healthcare 119

Healthcare Conversion Cookies MarTech 119

Seth Godin

APRIL 11, 2024

It’s a group of people who can’t decide what the thing they do is supposed to be. How do we know we’re working on the right things? That’s the first part of the confusion. What’s this meeting for? What’s important? Call it what it is. Say what it’s for.

Marketing 109

Marketing SEO Retail Advertising 109

Seth Godin

OCTOBER 4, 2023

We’ve long been divided by privilege, by caste, by accidents of birth or by organized hierarchies. Some showed up asking for help while others decided to see who needed help. We are able to choose to see possibility. We are able to lead. We’re able to see beyond a day or a week into the future.

Shipping 110

Shipping 110

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. Right now, there is a new narrative in marketing that we create demand, but it’s incorrect. Few reach here, but those who do dominate the category. Brand understanding.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech

APRIL 18, 2024

We were fortunate to feature industry leaders, climate experts, and storytellers who generously shared their experiences and recommendations for building a greener media ecosystem.” Why we care. As Martin Brian from IPG has aptly put it, we need to demonstrate that ‘purpose and profits’ are indeed compatible.”

Marketing 112

Marketing Viewability Finance Media 112

Martech

APRIL 22, 2024

This is “a proof point that we stand behind the commercial safety and readiness of these features,” Claude Alexandre, the company’s VP of digital media, said at last year’s Adobe Summit. But we don’t know that. We don’t know.” The company said Firefly was only trained on licensed content from Adobe’s image banks.

MarTech 116

MarTech Marketing Media 116

Martech

DECEMBER 18, 2023

Why are we doing this data program? We’d like to know how it’s been for you. Please take this short survey so we can have your input on the state of martech salaries and careers. Change is hard — why are we doing this now? To paraphrase Hillel the Elder: “If I am not for myself, who will be for me?

MarTech 143

MarTech Communications Marketing Data Management Platform 143

Martech

MARCH 13, 2024

I understand the apprehension, especially among creatives who fear AI encroaching on their domain. However, I firmly believe AI will be an integral part of jobs going forward, and those who don’t use it will be replaced by those who do. Goals and challenges As we look ahead, we are focused on adoption and experimentation.

MarTech 120

MarTech Marketing Audience Agency 120

VideoWeek

APRIL 9, 2024

“And so I think having this kind of buy-side endorsement is really interesting for us because it gives us validation that what we’ve built works for them as well; we know that it works for publishers, we’re the most adopted ID solution on the market from a publisher standpoint.

Cookies 119

Cookies Mobile Ads Agency Audience 119

Martech

MAY 2, 2024

But who knows if the person in that job is involved in buying your particular product or service? You still don’t really know who is buying what. We cannot really know, but we try to get as close as possible,” she says. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind.

Pop-Up 114

Pop-Up Finance Marketing MarTech 114

VideoWeek

MARCH 7, 2024

But as the space matures, we’re also seeing companies emerge which are targeting new types of demand which have been inaccessible to traditional TV – some of which are very sizeable. We have three products: one for distribution, one for supply and one for demand. The second product is supply.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It impacts how we market to consumers and perform our jobs, the new skills we need, where and how we integrate the new capabilities in our martech stacks and how we motivate and prepare our teams.

Marketing 77

Marketing Communications MarTech Finance 77

Martech

APRIL 30, 2024

A: I guess my path is probably a little unique in the sense that my brother who’s three years older than me started the company with his college roommate. And then the biggest thing for me today is we have such an impressive and fun team to work with. They have full summer staff, and people who are there just for a week or two.

Education 98

Education Impressions Marketing MarTech 98

Ad Monsters

APRIL 25, 2024

Yet, we didn’t need a fortune teller to see this news coming. Well, it’s looking like maybe we weren’t. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” The ad tech industry is experiencing a serious case of déjà vu.

Cookies 116

Cookies Ad Tech A/B Testing CPM 116

Seth Godin

OCTOBER 2, 2023

The folks that work there, the ones who are building something they’re proud of. It matters to the unique ones, to the ones that are trying harder than the others, to the folks who create interesting and memorable experiences. Working with people who want to work with us is a privilege and a delight.

Food 112

Food 112

Martech

APRIL 17, 2024

So here we are, nearly seven years later and we haven’t moved far on complexity. Yes, we have made incremental gains, and yes, some dramatic leaps in innovation. That’s what we should be doing (see the second point above). But now, we need a lightning bolt to propel us down the innovation path.

Pop-Up 130

Pop-Up MarTech Marketing Conversion 130

Martech

APRIL 5, 2024

Why we care. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Dig deeper: Why we care about retail media networks Data. “Our Like retailers, we have first-party data and a dedicated audience. Get MarTech! In your inbox.

Media 116

Media Retail MarTech Audience 116

Seth Godin

FEBRUARY 4, 2024

People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. To put this clearly: advertisers are paying extra to reach people who don’t care and won’t take action. In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer.

Audience 114

Audience Advertising Marketing 114

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. Adtech We will still need adtech.

MarTech 91

MarTech Conversion Cookies Brand Awareness 91

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? “We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.” We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began.

MarTech 125

MarTech Marketing SEO CPC 125

Digiday

APRIL 8, 2024

As co-founder Neil Blumenthal told Glossy, “Who doesn’t love a celestial event?” With anything we do, we ask ourselves, ‘Does this align with our core values and who we are as a brand?’”

Marketing 83

Marketing Retail Media 83

Martech

FEBRUARY 20, 2024

One takeaway is that we are all human and fallible. In email, a mistake can seem like the end of the world because so many people can see where we messed up. 3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast.

Marketing 125

Marketing Retail MarTech Audience 125

Martech

MARCH 12, 2024

You also know who those “best” customers are. But do you know who your next best customers are? Those who will replace your current set of best customers as they “age out” or perhaps join and augment your profitability? We may intuit that the SME in a targeted company needs detailed information.

Conversion 105

Conversion Education ROI MarTech 105

Martech

MAY 6, 2024

These seemingly conflicting desires present a difficult question: How do we deliver personalized experiences to our customers while ensuring that data privacy is front and center? This is likely a change we would’ve had to embrace with or without Google’s cookie deprecation. Consumers are driving the privacy issue.

Cookies 71

Cookies Conversion Rate Conversion Marketing 71

Rob Campbell

APRIL 2, 2024

We live in a place called Birkenhead in Auckland, NZ … not to mistaken for place in Liverpool with the same name. We had no idea what it was like when we bought our house on an online auction one Sunday morning in December 2020. But we absolutely loved how it looked and that was enough for us to take the plunge.

Real Estate 64

Real Estate 64

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. We added as much friction as possible,” she said. “We We get better leads, more serious leads.

Media 119

Media Marketing Machine Learning MarTech 119

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. So we’ve been talking, breathing, thinking about AI for a year. That’s what we understand. We now have an AI solution.

Marketing 124

Marketing Communications MarTech Agency 124

Ad Monsters

FEBRUARY 6, 2024

To learn more about how the IAB Diligence Platform can benefit AdOps teams and the industry, we sat down with Michael Hahn, EVP and General Counsel, IAB, and Richy Glassberg, co-founder and CEO of SafeGuard Privacy. To do this, we have a multiple-pronged process. First, we created standardized questions for partners to answer.

Agency 119

Agency Ad Tech Media Advertising 119

Martech

MARCH 5, 2024

We are working on this now.” We resolved the issue as quickly as possible for everyone who was impacted, and we apologize for any inconvenience. The statement read: “We are aware of an issue users are having logging into our platforms. That was updated with an all-clear at 12:19 p.m. As of 1:10 p.m.

MarTech 108

MarTech Media Marketing Advertising 108

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. It comes from author and speaker Chris Brogan , who popularized this technique nearly 20 years ago. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Marketing 136

Marketing MarTech Agency Audience 136

AdExchanger

MARCH 6, 2024

We Need Change ASAPI Ad tech execs who are frustrated or outright opposed to the Chrome Privacy Sandbox have few examples they can point to for how an alternative might work. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Tech 106

Ad Tech Audience Marketing 106

Martech

JANUARY 30, 2024

As marketers, we need to adapt to that.” We want someone who has got that base understanding of knowing what a welcome email is, what an automation is, what a segment is. What we want to do is up-level those people and really give them some advanced tactics and strategies to work from.

Marketing 122

Marketing MarTech Education Audience 122

IAB Tech Lab

MAY 2, 2024

We thank all those who provided public comment feedback and are pleased to announce that it has been reviewed and incorporated in the final release. Tech Lab’s Podcast Technical Measurement Guidelines v2.2 public comment draft was released on February 22, 2024 and public comment period closed on March 23.

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Ad Monsters

MARCH 8, 2024

In honor of International Women’s Day, we gathered insights from 35 industry thought leaders to shed light on what it means to be a woman in ad tech. Traditionally male-dominated field, a transformative shift is underway. Yes, we’re breaking the mold in terms of statistics, but it’s not something we dwell on daily.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Seth Godin

FEBRUARY 29, 2024

It’s easy to imagine that sudden leaps are how we make our impact. Every four years, we have a worldwide holiday to celebrate this sort of leap. Perhaps we begin by visualizing it. Who would benefit? This is blog post #9000 (give or take). When did the leap happen? It wasn’t an external leap. Leap today.

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