VideoWeek

MAY 1, 2024

Of all the innovative companies in the TV advertising space, one of the most distinctive businesses is Telly, the US startup that offers users a free dual-screen TV with ads delivered on the second screen. “I think the best example is that TikTok reached 100 million users in nine months. Free is universal at scale.

Manufacturing 64

Manufacturing Advertising Media Agency 64

Digital Turbine

JULY 11, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Learn all about these stories in this week’s Mobile Monday! Don’t Knock the Lock Screen.

Brand Awareness 52

Brand Awareness Retargeting Audience Mobile Ads 52

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed. .”

Cookies 95

Cookies Ad Tech A/B Testing CPM 95

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Marketing 114

Marketing Banner Retail Geo targeting 114

Digital Turbine

JANUARY 19, 2023

Mobile advertisers should have one goal for 2023: become the center of “attention”. The world around us has given consumers a lot to think about this coming year. But wait, the economy is uncertain, so let’s be extra careful about what we spend. We’re distracted by the whole world around us.

Entertainment 52

Entertainment Advertising Marketing 52

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? We chatted with a few CTV experts about what’s ahead for CTV, and their predictions point toward a bright, lucrative future.

Viewability 93

Viewability Electronics Retail Audience 93

Digital Turbine

AUGUST 1, 2022

To better understand the upcoming school year, what school supplies will be purchased, and how consumers will do their back-to-school shopping, Digital Turbine conducted its annual Back to School Shopping Survey in its inventory. To read more about BTS shopping in Portugal, check out the full report.

Food 98

Food Electronics Mobile Ads Education 98

Basis

JANUARY 27, 2023

California: land of sun, surf, Redwoods, Hollywood and, of course, consumer privacy regulations. Building upon the CCPA, the CPRA adds some new rules, clarifies some old ones, and introduces dedicated resources for regulatory enforcement to help ensure California consumers’ control over their personal data.

Advertising 70

Advertising Cookies Pop-Up Conversion 70

Digital Turbine

AUGUST 16, 2022

To help brands and marketers find the most effective ways to get consumers’ attention during back-to-school shopping, Digital Turbine conducted its annual Back to School Shopping Survey in its inventory. The clear trend here is that 51% of consumers plan on ordering online, regardless of how they pick it up.

Electronics 52

Electronics Food Conversion Advertising 52

Ad Monsters

MARCH 16, 2023

Everyone talks about first-party data being the new oil, but you can’t get to that first-party data without a user’s permission. Lynne d Johnson: I keep hearing publishers and consumers talk about consent fatigue. It’s important to put the consumer at the center of how things are being built.

Conversion 74

Conversion Ad Tech Audience Cookies 74

Ad Monsters

FEBRUARY 8, 2023

It’s been nearly two years since Apple first launched their App Tracking Transparency (ATT) feature, providing consumers with the power to choose if apps they downloaded to their phones could track them — making IDFA practically obsolete. And I don’t think nary a publisher has fully recovered since.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Basis

FEBRUARY 7, 2023

In fact, research shows that US adults spend nearly over three hours per day watching digital video, and that number is only going to grow in the years ahead. For advertisers, this voraciousness for video represents an incredible opportunity to reach audiences in the form of digital video advertising. What are those?

Video Ads 75

Video Ads Banner Audience Food 75

InMobi

MAY 21, 2023

Working in a creative and innovative environment, surrounded by a smart and talented team is what keeps Genevieve excited about her role. Meet Genevieve Pritchard, Director of Product Marketing at InMobi as she talks to us about her #LifeAtInMobi. What made you want to join InMobi? That sealed the deal for me.

Ad Tech 52

Ad Tech Cookies Impressions Advertising 52

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? Let’s dive in. This is an increase of 34.9% year-over-year.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Martech

OCTOBER 13, 2023

The power of out-of-home delivers data, addressability, attribution, and allows us to be a full-funnel medium,” said Frey. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Programmatic DOOH. The study found that 64% of U.S.

Demand Side Platform 117

Demand Side Platform Media Retail Retargeting 117

Ad Monsters

JANUARY 11, 2023

Audio advertising is really taking off in the US. We spoke with some ad tech professionals in the podcasting world about their 2023 predictions. However, concerns about ad quality and filtering out bad programmatic ads still need to be addressed. . Podcast ad spend will surpass $2 billion in 2023, according to the IAB.

Entertainment 85

Entertainment CPM Audience Media 85

Ad Monsters

NOVEMBER 29, 2023

There’s been tons of chatter in the industry at large about signal loss, but what does signal loss mean to the ecosystem, specifically publishers? She encourages publishers to continue testing and exploring to see what works and what doesn’t. India also just passed a privacy law.

Cookies 67

Cookies Click Through Rate Finance Audience 67

Advendio

APRIL 4, 2023

If you’re seeing CPG profit margins drop in your supermarket chain, while feeling misunderstood by your consumers, who keep trying to lower the price even more, you’re not the only one. profit margin, while consumers believe they earn 32.5%, reports Supermarket News. Talk about a gap. What is Retail Media?

Retail 68

Retail Media Real Estate Retargeting 68

Ad Colony

JUNE 21, 2022

Imagine that you’re killing it during a session with your favorite mobile game. So what do you do – click or not click? In most cases, you decide to forget about the ad and prepare yourself for what awaits in level 15. But what if there was a better way? Simply put: Friction. That’s not optimal. .

Mobile Ads 87

Mobile Ads Advertising 87

Martech Series

JUNE 30, 2022

Brandon Rae, VP of Sales at Vibrant Media chats about the growth of contextual advertising in this short Q&A with MarTech Series: Welcome to this MarTech Series chat, Brandon, tell us about yourself and your role at Vibrant Media. I’m finding more and more brands and agencies are leaning into contextual advertising.

MarTech 97

MarTech Media Cookies Audience 97

MNTN

MAY 27, 2022

First up in digital marketing news, Memorial Day weekend is upon us. While only 40% of consumers say that they buy products during Memorial Day weekend that they typically wouldn’t, that percentage increases to more than 70% among those consumers who have encountered advertising. But what does data activation mean?

Marketing 98

Marketing Media Advertising Audience 98

Basis

FEBRUARY 13, 2023

Noted,” you think as you click to another website. While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? But that doesn’t mean that advertisers should (or do) give up on them!

Retargeting 72

Retargeting Brand Awareness Audience Conversion 72

InMobi

OCTOBER 29, 2021

What do consumers across the U.S. have to say about privacy, mobile advertising and data collection? Issues around how personal data is used and by whom have been making headlines for years now, but how are Americans actually thinking about the issue? That’s what we wanted to find out.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

Adtelligent

MAY 12, 2024

Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Of course, the above statement is not set in stone.

Advertising 52

Advertising Cookies Ad Space Audience 52

Basis

MAY 12, 2023

But you don’t find them just by following people you know; there’s an algorithm that places videos it thinks you’ll like alongside content from accounts you follow on a feed called a “For You Page” (FYP). Whether or not our past selves would have believed us, there’s no denying it: The TikTok boom has shifted the social media paradigm.

Advertising 69

Advertising Audience Entertainment Media 69

Martech Series

DECEMBER 14, 2022

Ryan Schram, President & Board Director at IZEA talks about the changing scope of influencer marketing: Welcome to this MarTech Series chat, Ryan, tell us more about yourself and your time at IZEA, we’d love to hear about IZEA’s growth story through the years and more about its recent expansion plans as well….

MarTech 87

MarTech SEO Marketing Agency 87

VideoWeek

APRIL 18, 2024

” The service is currently available in Europe, the US, Brazil, Argentina, Uruguay and Mexico, with further plans for Africa and South America. The app is accessible on mobile, tablet and via the website, and will also launch on Smart TVs and connected devices, such as LG, Samsung and Amazon Fire TV.

Audience 59

Audience Marketing Media Advertising 59

VideoWeek

MAY 10, 2023

Last month Lumen and TVision, two leaders in the attention measurement space, announced a new partnership which combines their two datasets, enabling advertisers to plan and track their campaigns based on attention data collected by the two companies. We understand what’s on the screen, and whether or not people looked at it.

Impressions 64

Impressions Viewability Media Audience 64

InMobi

AUGUST 11, 2021

As consumer demands become more pronounced and as digital services proliferate, today’s standard telco business model no longer works. But what products and services do telcos need to offer in order to stay competitive? But then mobile entered onto the scene. or the early history of British Telecom.

Manufacturing 52

Manufacturing Communications Finance Media 52

MNTN

FEBRUARY 9, 2024

Whether you’re excited about the football or the ads ( or a possible Taylor Swift sighting ), you’re among the millions who looked forward to watching Sunday’s game. It’s been projected more than 200 million people would watch 2024’s game — well over half of the US population. million households. million in 2024.

Pop-Up 105

Pop-Up Advertising Food Marketing 105

MNTN

NOVEMBER 3, 2022

Mobile and social media advertising used to be a one-two punch for advertisers. But advertising and technology don’t rest, and what was once revolutionary often paves way for what’s next. But advertising and technology don’t rest, and what was once revolutionary often paves way for what’s next.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 108

Ad Targeting Pop-Up Cookies GDPR 108

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Many app advertisers are utilizing user acquisition to try to get users to install an app. Check it out! So still fairly healthy, right?I

Retargeting 52

Retargeting Communications Pop-Up Conversion Rate 52

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created.

Marketing 97

Marketing Education Machine Learning Entertainment 97

InMobi

NOVEMBER 12, 2021

For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. CHECK IT OUT A significant market share of all digital marketing budgets are now going to mobile and being spent programmatically.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Ad Monsters

MARCH 8, 2024

In honor of International Women’s Day, we gathered insights from 35 industry thought leaders to shed light on what it means to be a woman in ad tech. While professional women face more hurdles than our male colleagues, I try to focus on the advantages you have in the advertising industry. Big changes take time.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Basis

SEPTEMBER 12, 2023

What’s Changed in Higher Education? In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed. A 2022 poll found that only 49 percent of Americans think the economic benefits of a college education outweigh the costs.

Education 68

Education Marketing Audience Retargeting 68