MNTN

MAY 2, 2023

Connected TV offers advertisers what linear TV never could — access to precise audience targeting and measurement — and is a third pillar of a performance marketing strategy that includes paid search and social. This works because of cross-device attribution. A cross-device strategy is essential, Haeri explained.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

MNTN

JANUARY 30, 2024

What Is the CTV Experience? First things first: CTV refers to internet-connected devices, such as smart TVs, game consoles, or streaming devices, that consumers use instead of traditional cable boxes to watch TV. What Do Viewers Expect From a CTV Experience? Want your ads to hit home? Here’s everything you need to know.

Audience 52

Audience A/B Testing Entertainment Advertising 52

Digiday

MARCH 15, 2023

As publishers’ podcast executives ramp up their experimentation with accompanying video , podcast ad buyers are starting to have more conversations about what opportunities this format can provide to brands — and which investment teams handle the buys, according to four agency executives who spoke with Digiday. “I

Impressions 77

Impressions Agency Conversion Video Ads 77

MNTN

APRIL 13, 2023

Now a big piece of that is attribution,” Zucker continued. Not all platforms are built to accurately attribute the site traffic and conversion that CTV generates. While attribution is easy for traditional, clickable channels like paid search and social, TV isn’t clickable. However, that doesn’t mean it’s not attributable.”

Conversion Rate 52

Conversion Rate Conversion Audience Ad Click 52

Automatad Inc.

FEBRUARY 22, 2022

Google announced banning cross-device tracking on Android and the introduction of Privacy Sandbox for Android devices within the next two years. Meta (formerly known as Facebook) and Mozilla propose their cross-device/cross-browser attribution solution called Interoperable Private Attribution.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

InMobi

NOVEMBER 11, 2019

But what about the middle of the funnel? What if a brand is looking to drive engagement, signups or one-time purchases? What do we mean when we say mid-funnel prospecting (MFP)? MFP combines the benefits of in-app advertising (device IDs, targeting, etc.) Think about the classic marketing funnel.

Rich Media 52

Rich Media Conversion Banner Brand Awareness 52

MNTN

JUNE 16, 2022

The advent of CTV signaled the dawn of a new era for TV—the rise of audience targeting, multi-level attribution, and measurable campaign performance that broke the ad free from the TV set. Generating a lot of video ads—or TV ads—has a different set of challenges as generating a lot of rich media for display advertising.”

Rich Media 52

Rich Media Display Advertising Entertainment Video Ads 52

Martech Series

JUNE 7, 2022

In response to upcoming 3rd party cookie deprecation, 40% of respondents expect to increase spend on Search and Social over Programmatic (Display/Video). The problem is, it’s not clear exactly when cookies are going away, what the alternatives will be, nor how to best tackle identity in a post-cookie world.”.

Cookies 79

Cookies Marketing ROI MarTech 79

MNTN

NOVEMBER 13, 2023

What Is Performance TV? Performance TV is a term originally coined by us here at MNTN, but (in our humble opinion) it’s what advertising on streaming TV should be like everywhere. Accurate, Real-Time Measurement and Attribution One of the standout features of Performance TV is its ability to provide real-time data on ad performance.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

MNTN

JULY 5, 2022

He will be joining Ascent to discuss how to make the leap and what to do once you’ve launched your first campaign. He will be joining Ascent to discuss how to make the leap and what to do once you’ve launched your first campaign. Connected TV offers cross-device measurement to track site visits and conversions.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

Martech

OCTOBER 19, 2022

They don’t let you pinpoint what makes an ad and a campaign successful. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? What are the advantages of programmatic advertising? What is a retail media network? What is a retail media network?

Advertising 106

Advertising Marketing Ad Exchange Retail 106

MNTN

MAY 24, 2023

Many teams are torn on what decisions to make about their TV advertising strategies. Actually) Automated Optimization This one is exactly what it sounds like: automatic optimization of your campaign. Attribution CTV should only take credit for the conversions it actually drives.

Advertising 52

Advertising Marketing Audience Ad Inventory 52

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Digiday

OCTOBER 25, 2022

It’s a high-value medium where you’re able to tell really engaging stories and create engaging messaging for the customer on that large screen while at the same time being able to measure and have the attribution of some of the other more lower-funnel performance channels.”.

Retail 54

Retail A/B Testing Shipping Audience 54

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. What Is a Data Clean Room?

Cookies 97

Cookies Ad Targeting Retail Audience 97

InMobi

FEBRUARY 21, 2022

Second- and third-party data provide brands with information about what consumers do when they’re not directly engaging with the brand. Guiding the post-pandemic consumer along their path to purchase While digital reliance in every facet of life has exponentially increased, so has the variety of devices that consumers use.

Entertainment 52

Entertainment Audience Media Advertising 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. According to the company, Pinterest facilitates almost one billion video views per day, with users 2.6

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

AdvertiseMint

DECEMBER 6, 2023

This article explains what a sales funnel means and why your business needs a customized funnel to boost overall sales. What is a Sales Funnel? But what exactly does that term mean? You want prospects to learn about what you have to offer. If you don’t have a sales funnel in 2023, you might as well close up shop.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Martech

DECEMBER 29, 2022

What factors will motivate viewers to watch ads on streaming? Prime Video’s takeover of Thursday Night Football, and free-ad-supported (FAST) app Tubi’s recent World Cup presentation lay the groundwork for more live sports and events being watched by cord-cutters. Real-time ads and cross-channel amplification.

Media 110

Media Advertising Audience Ad Exchange 110

VideoWeek

OCTOBER 13, 2023

The agency attributed the strong results to tailwinds from new business its won over the past year, and a “uniquely balanced” revenue mix which it says makes it more resistant to wider macroeconomic troubles. Our partnership with iSpot helps facilitate that goal.” This typically includes retailer websites and apps (e.g.

Retail 97

Retail Media Agency Ad Tech 97

InMobi

JANUARY 26, 2017

Here are some trends that marketers need to watch out for in 2017: Mobile Video Capability Set To Increase And Will Be A Real Game Change Mobile video , set to comprise two-thirds of all mobile traffic and more than half of online ad spend, is a highly valuable investment for advertisers. This is a big problem in the app ecosystem.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Basis

OCTOBER 9, 2023

So, what are the components of direct response marketing? What benefits does it offer brands? On what channels is it best to deploy? And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What is Direct Response Marketing? You get the idea.

Marketing 67

Marketing Rich Media Audience Education 67

InMobi

FEBRUARY 11, 2019

To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. This is why mobile marketers are keen to embrace multi-touch and cross-device attribution.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

Monetize More

MAY 16, 2023

The growth of CTV advertising can be attributed to several factors, including the growing popularity of streaming services, the increasing number of CTV devices in households, and the ability to target specific audiences with personalized ads.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

MNTN

FEBRUARY 6, 2024

What is OTT Advertising? Leveraging advanced targeting and interactive ad capabilities, OTT advertising offers advertisers the opportunity to reach specific audience segments viewing content on devices like smart TVs, computers, and mobile devices, providing detailed analytics for measuring effectiveness.

Advertising 98

Advertising Retargeting CPA Audience 98

illumin

NOVEMBER 2, 2018

As we look toward the closing of this year and ahead at 2019, this was a great series to help us understand what is really going on with all the various networks. Growth Attribution . Each platform is expected to see user growth but what or who is being attributed to this growth for each platform? SnapChat is the No.

Advertising 40

Advertising Audience Media Marketing 40

Martech

JULY 22, 2021

I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. I hope we won’t regret that return to in-person: fingers crossed. It seemed fine at the time. And then the news takes a turn for the worst. And then the news takes a turn for the worst.

Non-Profit 107

Non-Profit Marketing MarTech Advertising 107

MNTN

SEPTEMBER 23, 2022

Read on to get more information about what each of these steps comprises. What Are MQLs? What Are SQLs? They have gathered information, know what reasonable budget expectations involve, and are now starting to answer the nitty gritty questions of which model is right for them. What Are SALs? Why Do SALs Matter?

Manufacturing 52

Manufacturing Conversion Marketing Advertising 52

Automatad Inc.

APRIL 6, 2022

The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. Topics API enables cross-domain targeting and data collection, often hindering publishers, something even Digiday agrees with.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

InMobi

MAY 16, 2017

Most people who came to the booth were curious to hear more about InMobi’s User Acquisition and Remarketing solutions for performance advertising and also our solutions for publishers to monetize their app with the suite of InMobi Video Ads. The answer is remarketing. Remarketing technology has come quite a long way in the recent years.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

InMobi

JUNE 5, 2019

In our latest Whiteboard Wednesday video, Srinivas KC, VP and GM of InMobi DSP, argues why marketers should worry less about average CPI costs and instead using CPX bidding to buy against the most important metrics for the business. What is X? What Do High Quality App Users Look Like For You? Well, let’s get into it.

CPM 52

CPM CPC Ad network CPA 52

Brid.tv

AUGUST 23, 2022

To help you out, let’s take a look at what OTT advertising platforms are exactly, their most important features, and which platforms to consider. hide ] What Is an OTT Advertising Platform? What Is an OTT Advertising Platform? You may know them as video ad networks. What to Look for in an OTT Advertising Platform.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

MNTN

NOVEMBER 1, 2022

What Is Connected TV (CTV)? Connected TV is television content accessed by apps and streamed over smart TVs, or a connected device such as an Amazon Fire Stick, Roku, or Playstation that is hooked up to a television. What is the difference between a smart TV and a Connected TV? Connected TV Devices. OTT/CTV Devices.

Advertising 98

Advertising Audience Retargeting CPA 98

Brid.tv

JULY 9, 2023

Table of Contents [ hide ] What Is an OTT Advertising Platform? What to Look for in an OTT Advertising Platform 9 Best OTT Advertising Platforms for Publishers 1. Magnite Magnite Key Features: Monetize Your OTT Services With TargetVideo FAQ What Is an OTT Advertising Platform? Google ADX Google ADX Key Features: 2.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Digiday

NOVEMBER 20, 2022

Browser makers like Apple, Brave and Mozilla have been trying to crack down on fingerprinting as a tactic for collecting information to identify individuals’ devices online. 30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. WTF is device fingerprinting?

Cookies 68

Cookies Ad Tech Demand Side Platform Ad Targeting 68

Digital Remedy

JANUARY 11, 2024

spend on digital video will surpass $25.09b in 2023 alone), but traditional TV advertising is still one of the most effective ways to create awareness about a product or brand. adult spends a whopping 294 minutes per day with TV, whether through TV-connected devices, cable, or broadcast.

Advertising 52

Advertising Audience Pop-Up Affiliates 52

Martech

JANUARY 13, 2022

Mobile to communicate with customers using mobile devices. That includes: Multi-attribute lead scoring across sales and marketing touches. Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization.

ROI 115

ROI Machine Learning Conversion Rate GDPR 115