AdExchanger

JUNE 15, 2023

Publicis Groupe The post Publicis Groupe Rolls Out A Retail Media Platform; Uber Launches Video Ads appeared first on AdExchanger. AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV Can agencies help fix retail media’s fragmentation problem?

Video Ads 107

Video Ads Retail Media Agency 107

AdExchanger

APRIL 16, 2023

The post Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV appeared first on AdExchanger. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).

Ad Exchange 109

Ad Exchange Video Ads 109

AdExchanger

DECEMBER 7, 2022

Video creators like Tastemade are blurring the lines between short- and long-form video. Tastemade launched in 2012 to create food-focused video content for social media platforms, but the exploding growth. The post How Social Video Company Tastemade Cooked Up A Streaming Platform appeared first on AdExchanger.

Food 98

Food Media 98

Martech Series

JANUARY 30, 2023

Brandlive, a leader in video-led marketing events and elevated video production tools, recently announced two new solutions for marketers and event professionals — Greenroom for IOS and Greenroom Recording Studio. The company’s newest solutions expand on its video production studio in the cloud, Greenroom.

MarTech 79

MarTech Marketing Audience Agency 79

Martech Series

AUGUST 12, 2022

JW Player (JWP), a leading video platform for broadcasters, publishers, and video-driven brands, has announced it will be unveiling a brand new end-to-end solution at IBC. This solution makes it easy for broadcasters to deliver compelling digital video experiences, accelerate their streaming strategy, and grow their business.

MarTech 87

MarTech Impressions Marketing Advertising 87

Martech

MARCH 2, 2022

Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. Since the onset of the pandemic, remote attendees have been engaging with the event through live and on-demand video content. Why we care. Read next: Virtual events: The ultimate marketers’ guide.

Video Ads 101

Video Ads MarTech Audience Advertising 101

UNI Digital Advertising

SEPTEMBER 5, 2023

With video content continuing to expand and dominate the attention of internet users, content marketers are increasingly turning their focus to video platforms to host their content. What is the best video platform for content creators? TikTok TikTok is a platform that excels with short-form video content.

Entertainment 52

Entertainment Audience Agency Advertising 52

Digiday

SEPTEMBER 21, 2023

The latest pivot toward video is in full swing, and unlike previous occasions, agencies must now master the art of short-form video rather than focusing solely on specific platforms. That’s not to say that it’s no longer important for agencies to have platform expertise — it is.

Agency 90

Agency Media Marketing 90

TechCrunch Ads

MAY 25, 2022

If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. When you create a new video to showcase your brand, you usually start with a 16:9 video with a duration of a couple of minutes.

Video Ads 102

Video Ads Agency Advertising 102

Martech Series

FEBRUARY 3, 2023

VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio Kargo announced the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across connected TV (CTV) and OTT.

Ad Server 78

Ad Server MarTech Video Ads Advertising 78

Martech Series

JULY 27, 2022

Koji , the world’s most powerful Link in Bio platform and the leading app store for social media, announced the launch of Video Feedback, a new app that provides a dedicated space where creators can give feedback to their community members through video interaction.

MarTech 78

MarTech Media Audience Marketing 78

Brid.tv

JULY 25, 2022

On the lookout for a secure and reliable enterprise video hosting solution? The post 12 Best Enterprise Video Hosting Platforms for Businesses appeared first on BRID TV. Check out the biggest players on the market right now and choose the right one for your business.

Marketing 70

Marketing 70

Martech Series

JANUARY 2, 2023

80% of the participants in a Think with Google survey expressed that digital video helps them learn new things. It is of utmost importance to keep track of who’s watching your videos. Evaluate specific videos to examine the performance of each student and record their learning experience with ease. Quiz and Survey Results.

Impressions 88

Impressions MarTech Audience Media 88

VideoWeek

FEBRUARY 21, 2023

Barb will expand its reporting to include YouTube and other “fit-for-TV content” on video-sharing platforms, the UK measurement body announced this morning. ” “Social glue” The measurement body noted that SVOD and AVOD viewing trails that of video-sharing platforms, averaging 36 minutes per day.

Audience 83

Audience Advertising Agency 83

Brid.tv

SEPTEMBER 29, 2023

In Platform Update 6.7.0., we’re bringing you the brand-new Trending Videos page. Read more about it and see the full Platform Update 6.7.0. Trending Videos Page The star of this update is the newly-introduced Trending Videos page. Publishers can now easily see their top-performing pieces of video content.

Geo targeting 52

Geo targeting 52

Brid.tv

JANUARY 15, 2023

Video taking over the internet has become old news by now. For years now, the video format has been the most popular content type on the web, and it is here to stay. Video businesses are sprouting up, and if you’re thinking of starting a VOD business yourself, you should first get acquainted with video-on-demand platforms.

Audience 52

Audience Video Ads Ad network Ad Server 52

Martech

MAY 17, 2022

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. Casted Insights is intended to provide a holistic view of video and audio audiences. What it does.

MarTech 97

MarTech Audience Marketing 97

Digiday

MAY 31, 2023

A new deal was struck between The Screen Actors Guild — American Federation of Television and Radio Artists (SAG-AFTRA) and video platform Cameo on May 23rd in which performers can get union coverage through the celebrity video marketplace.

Entertainment 71

Entertainment Media Marketing Advertising 71

PubMatic

APRIL 4, 2023

It is widely accepted that online video should be a critical piece of any advertiser’s plan. There is no shortage of studies that point to the importance of online video as a medium for delivering both long term brand-building and short-term sales effects. But it is important to remember that not all online video is created equal.

Viewability 52

Viewability Video Ads Media Advertising 52

Playwire

APRIL 20, 2023

Key Points Navigating video advertising can be a challenge, but the rewards in revenue make it a worthy investment for many publishers. There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations.

Advertising 52

Advertising Ad Space Ad Tech Video Ads 52

Martech Series

FEBRUARY 2, 2023

TMB’s portfolio includes a wide range of programming across its brands and the partnership with Atmosphere will bring thousands of long and short form videos to the platform. TMB’s programming has amassed 11 billion minutes of watch time over the last year on FAST platforms and tens of billions of views across social platforms.

Entertainment 86

Entertainment Audience MarTech Media 86

Ad Tech Daily

MARCH 3, 2023

The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel’s premium video supply clients.

Media 80

Media Ad Tech Advertising Ad network 80

Martech Series

JULY 20, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, today announced the next generation of its platform to allow TV and OTT companies to script, produce, and customize videos in minutes. Professional quality video production is time-consuming and expensive.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Martech Series

JUNE 6, 2022

The solution, which now includes YouTube traffic sharing measurement, fully informs video investment planning across all screens to show true viewership. The expansion enables buy-side clients to leverage Comscore’s Video Metrix Multi-Platform solution to account for CTV viewing when forming YouTube strategy for key areas of content.

Marketing 82

Marketing MarTech Audience Advertising 82

Adweek

APRIL 22, 2024

There are countless videos across many online platforms catering to a wide range of interests. It's fascinating how certain videos go viral and become widely viewed by millions of people across the globe, but it's difficult to predict what makes a video successful.

Media 267

Media 267

Digiday

MAY 7, 2023

Video commerce company Firework will start testing a generative artificial intelligence product for its video commerce platform starting in June. For example, if a consumer asks for a recipe from the video, the AI will provide the ingredients and products featured.

Marketing 67

Marketing Retail Conversion Media 67

Brid.tv

JUNE 12, 2023

Video taking over the internet has become old news by now. For years now, the video format has been the most popular content type on the web, and it is here to stay. Video businesses are sprouting up, and if you’re thinking of starting a VOD business yourself, you should first get acquainted with video-on-demand platforms.

Video Ads 40

Video Ads Audience Ad network Ad Server 40

Brid.tv

JUNE 27, 2022

Are you looking for an online video platform but aren't sure which one to pick? The post A Comparison of 15 Best Online Video Platforms for Publishers and Broadcasters in 2022 appeared first on BRID TV. Read this detailed comparison of the best OVPs on the market, and you'll choose in no time!

Marketing 75

Marketing 75

Digiday

MAY 7, 2023

Video commerce company Firework will start testing a generative artificial intelligence product for its video commerce platform starting in June. For example, if a consumer asks for a recipe from the video, the AI will provide the ingredients and products featured.

Marketing 68

Marketing Conversion Media 68

Brid.tv

JULY 22, 2022

Secure video hosting is invaluable for businesses and publishers. Check out the top 12 secure video hosting platforms and learn how to pick the right one. The post 12 Best Secure Video Hosting Platforms for Publishers and Advertisers appeared first on BRID TV.

Advertising 52

Advertising 52

Ad Tech Daily

JULY 25, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, today announced the next generation of its platform to allow TV and OTT companies to script, produce, and customize videos […].

Machine Learning 82

Machine Learning Ad Tech Media Agency 82

Digiday

FEBRUARY 8, 2023

Pinterest wants in on the short-form video gold rush, and it’s willing to pay publishers big to do it — just take its recent deal with Condé Nast. Condé Nast agreed to 160 exclusive videos for Pinterest produced by Condé Nast’s iconic brands: Vogue and Architectural Digest. Some videos will even be shoppable.

Fashion 69

Fashion Food Media Agency 69

VideoWeek

SEPTEMBER 6, 2022

BARB has also measured content on subscription video on-demand (SVOD) platforms since November, through router-installed meters. . “Since November 2021, we’ve been delivering daily audience data for SVOD and video-sharing services. ” What is TV? They should operate to industry-agreed standards for brand safety.

Media 69

Media Audience Agency Advertising 69

VideoWeek

JUNE 6, 2023

Though the proof of concept is looking specifically at tracking ads on Netflix, Laycock added that the watermarking technology can be rolled out to any platform, “for the benefit of the whole industry, not just for the SVODs.”

Audience 73

Audience Fashion Advertising Agency 73

Martech Series

FEBRUARY 15, 2023

In the latest development, MilkAI emerges as an image and videos supported platform that discovers stunning images generated by cutting-edge AI technology. The platform facilitates its token holders through its plan, which allocates 20% of the total MilkAI revenue towards a monthly buyback and burn program.

Affiliates 83

Affiliates MarTech Marketing 83

Exchange Wire

MARCH 28, 2023

EX.CO - The Experience Company, the world’s leading publisher-first video technology platform empowering publishers to own their video content and monetisation strategies, today (March 28th, 2023) announced the launch of AI-driven recommendations and premium video libraries for publishers. The technology leverages [.]

52

52

Martech Series

DECEMBER 8, 2022

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. a leading end-to-end video engagement platform for marketing, and 7GC & Co. Has Entered Into a Definitive Business Combination Agreement With 7GC & Co. Holdings Inc. Banzai International, Inc.,

ROI 86

ROI Non-Profit Public Relations Audience 86