Martech

FEBRUARY 27, 2024

They’re captivating millions with content that deeply connects with their followers. This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally.

Audience 112

Audience Entertainment MarTech Marketing 112

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This method is particularly relevant as privacy regulations tighten and traditional data aggregation becomes more challenging.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

PubMatic

MARCH 14, 2024

Traditional broadcast television, once the undisputed king of mass reach, has been disrupted as consumers increasingly turn to digital environments, such as connected TV (CTV), for their entertainment needs. Meanwhile, broadcasters and large publishers are also compelled to adapt to the shift in consumer behavior.

Advertising 93

Advertising Education Entertainment Media 93

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support.

Pop-Up 113

Pop-Up Banner eCommerce Audience 113

Martech

APRIL 10, 2024

Today’s consumers are digital detectives with a wealth of information at their fingertips. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. Innovation focuses on fostering human connection, not just engagement. But those days are over.

MarTech 100

MarTech Healthcare Retargeting Audience 100

Martech

NOVEMBER 2, 2023

Data says you likely spend much of it consuming digital media. If anything, the more content people consume, the more difficult it is to stand out and capture their interest. Before we started piling millions of terabytes of data daily, marketing aimed to capture a significant portion of available consumer interest (or mindshare).

Affiliates 112

Affiliates Marketing MarTech Conversion 112

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. Today’s consumers don’t just want great content; they want enjoyable CTV experiences. What Is the CTV Experience? Want your ads to hit home?

Audience 52

Audience A/B Testing Entertainment Advertising 52

Martech

OCTOBER 9, 2023

DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology. DAM is the right thing to do for your content and your brand, because when everything is connected, everything changes.

MarTech 111

MarTech Communications Marketing 111

Basis

FEBRUARY 21, 2024

Looking to understand what the B2B buyer of today and their path to purchase looks like? Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry. Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Martech

OCTOBER 12, 2023

The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches. The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches. Why we care. Get MarTech! In your inbox.

Cookies 110

Cookies Ad Tech MarTech Audience 110

Martech

OCTOBER 30, 2023

It’s a driving force behind effective consumer engagement. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). Personalization is not just a marketing buzzword. As we moved into the early 2000s, the role of cookies evolved.

Conversion Rate 115

Conversion Rate Cookies A/B Testing ROI 115

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Machine Learning 133

Machine Learning Communications MarTech Audience 133

Martech

JANUARY 3, 2024

And for consumers with money to spend, there are new ways to shop through social commerce. The reasons why consumers might be turned off to social media are obvious, but they aren’t new. It would be unlikely for consumers to stop using social media altogether in short order.”

Audience 136

Audience eCommerce Entertainment Media 136

Martech

DECEMBER 29, 2023

The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. They should start by answering these questions: How much of the spike in sales represents long-term consumer value for our brand? How much trust do consumers have in us? This year alone, U.S.

MarTech 96

MarTech Audience Impressions Marketing 96

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. We’re seeing a maturation of the space,” said IAB’s vice president, Experience Center, Zoe Soon, in her keynote address. There are 213 million consumers in the U.S. Image: IAB. Why we care. Strength in numbers.

Marketing 103

Marketing Audience MarTech Entertainment 103

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Today’s consumers are taking a more active approach to withholding their personal data. Today’s consumers are taking a more active approach to withholding their personal data.

ROI 102

ROI MarTech Retail Conversion 102

Martech Series

OCTOBER 25, 2022

Enabling better customer experiences on social, new forms of digital commerce, and increased emphasis on communities highlight report’s findings. The report follows the announcement of the companies’ strategic partnership to seamlessly deliver deep listening and social media management through a unified experience.

Media 90

Media eCommerce MarTech Conversion 90

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing 119

Marketing Machine Learning Conversion MarTech 119

Martech

JANUARY 29, 2024

These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience.

Fashion 96

Fashion MarTech Audience Marketing 96

MNTN

JANUARY 18, 2024

While much of Gen Z is throwing serious cash at their subscriptions, 30% are still side-eyeing that rising bill and feeling a bit shortchanged by their streaming experience. Media measurement and analytics company Comscore analyzed over 400 advertising campaigns to understand the true impact of multi-channel campaigns. Think again.

Retail 105

Retail Media Marketing Advertising 105

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. “So, we always recommend starting to look at use cases in the realm of how would that impact the end consumer.” Take the data journey.

MarTech 108

MarTech ROI Marketing 108

Ad Monsters

JANUARY 12, 2024

In the upcoming year, the confluence of Artificial Intelligence (AI), Free Ad Supported TV (FAST), Shoppable Ads, Measurement technologies, Attention Measurement, and more will be pivotal in reshaping how viewers consume and advertisers spend on CTV. CTV is here to stay, but what changes should we expect in 2024?

Viewability 93

Viewability Electronics Retail Audience 93

Ad Monsters

DECEMBER 1, 2023

It’s also time to lay the foundation for highly targeted and compelling holiday-focused promotions to capture consumers’ attention during this festive season. By doing so, your brand can keep the holiday conversation fresh and captivating, offering your audience a dynamic experience.

A/B Testing 85

A/B Testing Marketing Conversion Rate Audience 85

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. This makes sense given that consumers say they spend an average of 21% more when brands personalize their experiences, a Twilio survey finds.

Machine Learning 105

Machine Learning Cookies GDPR MarTech 105

Martech Series

JULY 29, 2022

Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences. Brands today are faced with a host of evolving challenges, from inflation to supply chain disruptions.

eCommerce 106

eCommerce Manufacturing Retail MarTech 106

Martech

FEBRUARY 9, 2024

I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and culture. I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and culture.

Conversion 101

Conversion Audience MarTech Marketing 101

illumin

APRIL 25, 2024

Over-the-top or connected TV? It’s time to clear the air and understand the differences between the two marketing phenomena. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% Thus, viewing is free to consumers but has advertising similar to traditional TV. It’s a common misconception.

Audience 111

Audience Advertising Ad Tech Marketing 111

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. An often overlooked feature of CX is sound. This is TD’s first sonic identity,” said Strawn.

Communications 109

Communications MarTech Impressions Video Ads 109

Martech Series

JUNE 8, 2022

Multi-channel streaming platform and consent enablement leaders partner to provide embedded first-person consent controls to empower consumers to control their data. Qonsent’s solution will be embedded within the Loop Media experience to ensure an explicit first-person consent mechanism for its clients accessing content from the platform.

Media 89

Media Entertainment MarTech Advertising 89

Martech Series

JULY 15, 2022

Personalization has emerged as a key priority for brands looking to deliver meaningful experiences to their consumers through digital channels. By understanding your consumers, and personalizing their online experiences with relevant content and recommendations, your brand can encourage consumer loyalty and maintain a competitive edge.

ROI 92

ROI eCommerce Marketing MarTech 92

Martech

MARCH 6, 2024

Using AI to connect with customers in this crucial part of the journey can give advertisers a leg up on competitors. Using AI to connect with customers in this crucial part of the journey can give advertisers a leg up on competitors. Would AI be used to deliver highly personalized experiences to retail media shoppers?

Retail 110

Retail Media Marketing Cookies 110

Ad Monsters

FEBRUARY 2, 2024

Using the tool, any ad tech professional can run through a demonstration of PAAPI to see how user interest groups are created and how relevant ads can reach consumers without cookies. The industry is just beginning to wrap its head around how to reach consumers in a cookieless open web. which explains the subject in detail.

Education 78

Education Cookies Ad Tech Audience 78

Martech Series

JUNE 28, 2022

2022 Loyalty Barometer highlights ways marketers can build loyalty through the customer experience. Both reports aim to help brands improve the overall customer experience, helping to drive deeper engagement and retention in our ever-changing world. Loyalty programs are no longer just about discounts and transactions.

MarTech 97

MarTech Communications Marketing Media 97

Martech

NOVEMBER 1, 2021

“Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. Thus, the connection to revenue becomes really clear.”. Optimal digital experiences. Paid search can mislead.

SEO 112

SEO Education MarTech Marketing 112

Martech Series

NOVEMBER 15, 2022

Businesses are being impacted by adverse economic conditions in various ways, from supply chain challenges to decreases in consumer buying power. Even in times of growth, but especially in times of turbulence, companies must evolve their marketing strategies to respond to fast-changing consumer behavior and fluctuations in demand.

Marketing 124

Marketing Audience Communications Media 124

Digital Remedy

JUNE 27, 2023

consumers saying leisure travel spending will be a top priority in 2023. The days of lockdowns and restrictions are over, and consumers are taking to the streets, airways, and open waters for business and pleasure. Segment your ideal consumer and when they are most likely to make their purchase. Timing is everything. In the U.S.,

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. What comes to mind when you think about marketing? But how do you influence your customers’ behaviors?

Marketing 130

Marketing Audience MarTech Conversion 130