Adweek

MARCH 12, 2024

Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership service that can help with that.

Marketing 240

Marketing 240

Adweek

JANUARY 22, 2024

Celebrating a promotion by going out to dinner is so 2023, according to Expedia's annual Unpack report of travel trends for the coming year. The report, compiled using data from Expedia, Hotels.com and Vrbo, found that people are commemorating big life events by taking trips rather than saving their jet-setting for traditional vacations.

Advertising 232

Advertising 232

Adweek

SEPTEMBER 6, 2023

The craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company Alma. The partnership with Hudson will.

Manufacturing 246

Manufacturing 246

Ad Rants

DECEMBER 13, 2023

This article explores the current landscape of safety shoe e-commerce, delving into trends, benefits, challenges, and best practices that can propel safety shoe businesses to thrive in the online marketplace. This exploration will uncover the trends and best practices defining success in selling safety shoes online.

SEO 236

SEO Retail Audience Fashion 236

Adweek

DECEMBER 6, 2022

LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023.

Marketing 360

Marketing 360

Adweek

DECEMBER 13, 2022

said it determined its year-end trends. Tears aplenty flowed on Snapchat in 2022, as the platform's most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut. Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime.

306

306

Adweek

DECEMBER 15, 2022

TikTok released its third annual trend forecast Thursday, TikTok What's Next Report 2023, aimed at giving marketers some insights into how consumers' wants and needs will change in the upcoming year and how they should adjust their off- and on-platform strategies.

Marketing 247

Marketing 247

Adweek

DECEMBER 7, 2022

Pinterest is looking ahead to the new year with Wednesday's release of its Pinterest Predicts 2023 report on trends that it sees coming to fruition. The platform wrote in its introduction, "Over 400 million people come to Pinterest each month to plan for the future. Because people turn to Pinterest to look forward and get.

258

258

Adweek

APRIL 19, 2023

Fans of the tiny food trend will immediately recognize the drill: social media platforms like Instagram and TikTok are stuffed with diminutive dinners cooked and plated for. A teeny pair of fake hands unpacks a minuscule bag of groceries on the way to serving up a fully-loaded burger the size of a human's pinky nail.

Food 258

Food Media 258

Adweek

JUNE 9, 2022

Pinterest teamed up with online furniture retailer Article on summer outdoor trends for 2022, which the two companies revealed via a shoppable Pinterest board, content from creators and a landing page on the latter's website.

Retail 232

Retail 232

Adweek

OCTOBER 26, 2022

More data is coming to the Billboard Hot Trending Songs Powered by Twitter chart, which was introduced last October. Billboard Hot Trending Songs Powered by Twitter will continue to be available in 24-hour. Starting Nov.

Conversion 232

Conversion 232

Adweek

DECEMBER 11, 2023

What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more.

Marketing 240

Marketing 240

Adweek

DECEMBER 20, 2022

What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain, and we can't predict where it's headed. But we can talk about it and prepare ourselves for various scenarios. On the end-of-year episode of The Speed of Culture podcast, Suzy.

251

251

Martech

APRIL 19, 2024

To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” What are the top loyalty trends in industries such as retail, fuel, travel, and others? The post Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 appeared first on MarTech.

Cookies 106

Cookies Retail Conversion MarTech 106

Smart Insights

NOVEMBER 2, 2023

Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year.

Marketing 111

Marketing 111

Smart Insights

OCTOBER 23, 2023

Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest … The post Web design trends 2024 appeared first on Smart Insights. Your website reflects your organization No one wants their website to look tired and out of date.

Impressions 87

Impressions Marketing 87

Adweek

DECEMBER 22, 2022

And with all that disruption, it's easy for other important television trends to get overlooked. The 2022 TV year included a $43 billion mega-merger, an influx of FAST channels, AVOD tiers and constant executive shuffling.

243

243

Adweek

NOVEMBER 10, 2023

Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ research on distinctive brand assets showed that logos and shapes were the strongest assets, with a distinctive font significantly less so. It also.

345

345

Smart Insights

NOVEMBER 10, 2023

When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content strategists in 2023 already understand that, as … The post Trending content marketing techniques for 2024 appeared first on Smart Insights. (..)

Marketing 111

Marketing 111

Adweek

DECEMBER 26, 2023

This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone's minds. Some see AI as a source of good while recognizing it has its downsides as the technology advances. Agency leaders around the globe have their.

Agency 341

Agency 341

Adweek

MARCH 20, 2024

Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America. Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in.

Food 302

Food Marketing 302

Adweek

JANUARY 4, 2024

In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. With an estimated spending power of $360 billion and an increasing sphere of influence (41 million Gen Zers will be eligible to vote in the 2024 U.S. elections), it's little wonder brands are keen.

Marketing 324

Marketing 324

Adweek

DECEMBER 12, 2023

In this episode of Brave Commerce, Andrea Sengara, head of marketing at Campari Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the cultural phenomenon surrounding the Aperol Spritz and what that story can teach us about alcohol branding.

Marketing 241

Marketing eCommerce 241

Martech

NOVEMBER 28, 2023

Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that lead to stronger customer relationships all around: higher satisfaction, stronger spending, better retention and deeper trust. The post 4 commerce trends to watch next year appeared first on MarTech.

MarTech 103

MarTech 103

Exchange Wire

MARCH 6, 2024

In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. The post APAC’s Biggest Programmatic Trends for 2024 appeared first on ExchangeWire.com.

Cookies 98

Cookies Marketing 98

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Marketing 113

Marketing Machine Learning MarTech Media 113

Ad Rants

JULY 25, 2022

However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. Here are the top 6 trends that you can expect to see in 2022: 1. So what does the future hold for PPC in the SaaS industry? The continued growth of voice search.

Machine Learning 239

Machine Learning Mobile Search Conversion Rate Conversion 239

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Threads is unraveling Along with this success, the company had some bumps along the road in 2023, which is likely going to impact Meta advertising trends in 2024. You can also read our advertising trends from fall 2023 to see how last season wrapped up.

Advertising 104

Advertising Retail Impressions Ad Space 104

Adweek

JANUARY 18, 2024

As always, CES can be an overwhelming display of technology and potential for the future. Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024.

Ad Tech 336

Ad Tech 336

Smart Insights

SEPTEMBER 28, 2023

The opportunities presented by AI recently are the most exciting developments … The post Trends in using AI for marketing: 2023-2024 appeared first on Smart Insights. I’ve been fortunate to be involved in digital marketing for over 25 years now.

Marketing 117

Marketing 117

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Brands should use SEO insights to find trending topics and keywords and create outstanding content that aligns with customer needs. Here’s something somebody asked me!

Marketing 138

Marketing Native Advertising SEO MarTech 138

Ad Monsters

JANUARY 28, 2024

Here are five trends in data privacy where we’ll see a lot of action (or not). 5 Data Privacy Trends to Watch in 2024 The My Health Data Act and its Implications on Sensitive Data This will be the year of reckoning for how we use sensitive data, focusing on using health-related data. More state laws. No federal law.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Adweek

JANUARY 2, 2024

Everyone has their preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry's aims to help its members build a sense of community and meet them where they.

267

267

Ad Monsters

JANUARY 27, 2023

We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023 now here, I wanted to talk about which privacy trends you should keep an eye on in 2023. will continue to expand.

Ad Tech 138

Ad Tech Cookies Communications Advertising 138

Smart Insights

DECEMBER 15, 2023

Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs … The post Financial services social media trends for 2024 appeared (..)

Media 95

Media ROI Marketing 95

Brid.tv

DECEMBER 6, 2023

Here are some online video industry trends you can expect to see in the following year. Table of Contents [ hide ] Video Content and Video Trends for the Next Year Immersive Video Content Live Streaming Still Going Strong Video Monetization and Advertising: What’s Next? AR apps, shopping experiences, and interactive campaigns (e.g.,

Cookies 89

Cookies First-Party Cookies Audience Ad Inventory 89