Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

Advertising 102

Advertising eCommerce ROI Audience 102

MNTN

FEBRUARY 14, 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. As people watch more CTV content, advertisers have more chances to make an impact.

Marketing 52

Marketing A/B Testing Audience ROI 52

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 67

Brand Lift Advertising Cookies Impressions 67

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.

Advertising 121

Advertising Cookies Ad Inventory Audience 121

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. From here, advertisers should take an “attended AI” approach to mitigate potential AI risks, such as compliance and data usage rights.

Advertising 121

Advertising Agency Communications MarTech 121

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. GumGum, with its stake in contextual advertising, is one. Remember FLoC ? It was not friendly.

Cookies 115

Cookies GDPR Click Through Rate Advertising 115

VideoWeek

NOVEMBER 21, 2023

While plenty are already sold on the value of TV, some advertisers newer to the space are keen for hard data proving the return on their investment. And even for established TV advertisers, having outcome data to show to the finance department makes it easier to justify investment in TV. Follow VideoWeek on Twitter and LinkedIn.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

Ad Monsters

OCTOBER 31, 2022

With now over two decades in the ad tech industry, Cara Pratt serves as the SVP, Kroger Precision Marketing at 84.51?. The Pioneer: Kroger Precision Marketing . where she was instrumental in the creation of Kroger Precision Marketing and became a pioneer of retail media. . “We It’s too dynamic of an industry.” .

Retail 129

Retail Media Ad Tech Impressions 129

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. This article is here to guide you through the CTV attribution process, as well as to explain the most efficient strategies to follow in order to reach stable advertising income. SmartHub's Features Have No Limits! SmartHub's Features Have No Limits!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Ad Monsters

JANUARY 23, 2023

In 2023, the continued increase in cord-cutters and the predicted recession will collide to further Connected TV (CTV)’s advertisement potential on advertising-based video-on-demand (AVOD) and free ad-supported streaming TV (FAST) channels. Think: A streaming service for U.S. sitcoms from the 1970s targeting your grandma.

Audience 98

Audience Marketing ROI Conversion 98

Martech Series

NOVEMBER 18, 2022

One can also implement very complex ad settings to precisely target specific groups of users and types of content. Test ad networks. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Flexible ad types. Monetize content.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm. SmartHub's Features Have No Limits!

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? With a lack of performance capabilities, it’s more difficult for advertisers to measure the true impact of their ads.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech

DECEMBER 4, 2023

You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. the tactic positively impacts revenue or leads).

Marketing 105

Marketing Brand Lift Conversion Rate Brand Awareness 105

Basis

APRIL 3, 2023

Your teacher just handed back a recent test, and your palms are sweating as you scan their feedback. Fast forward to “adult” life (yikes), and there are certainly instances in which being close is more than enough…but there are also times when precision is key. Check out our connected TV advertising glossary to learn more!)

Advertising 69

Advertising Marketing 69

Basis

MARCH 20, 2023

Her presentation earlier this month at SXSW 2023 explored a question at the forefront of many advertisers’ minds: Will data privacy kill advertising? Here, Noor offers a framework for what advertising teams can do today to set themselves up for success in a privacy-focused future.

Cookies 83

Cookies Machine Learning Food Audience 83

MNTN

NOVEMBER 13, 2023

But the rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance marketing tool known as Performance TV. Performance TV is a form of television advertising designed for one primary purpose: delivering measurable results.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? What is it about Facebook advertising that makes it work so astonishingly well?

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. These regulations have heightened user awareness and control over their personal data, leading to a significant impact on programmatic advertising models.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. This evolution is crucial for publishers due to increased privacy demands and stricter rules.

Cookies 52

Cookies Audience Header Bidding Impressions 52

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data. The timing couldn’t be better. The entire digital ecosystem is under pressure.

Retail 98

Retail eCommerce Media Audience 98

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Basis

APRIL 3, 2023

Your teacher just handed back a recent test, and your palms are sweating as you scan their feedback. Fast forward to “adult” life (yikes), and there are certainly instances in which being close is more than enough…but there are also times when precision is key. Check out our connected TV advertising glossary to learn more!)

Advertising 61

Advertising Marketing 61

Ad Monsters

JANUARY 27, 2023

Many have wondered whether the recent focus on data privacy within advertising will continue. Guard rails for reviewing and testing training data and outcomes to ensure fairness and avoid unlawful discrimination should be implemented. The way advertisements and platforms manage notice and choice for consumers will change this year.

Ad Tech 138

Ad Tech Cookies Communications Advertising 138

MNTN

JANUARY 23, 2024

Specifically: 76% of advertisers said CTV is either moderately or very significant to their advertising campaigns 24% of brands expect CTV will bring in 60-80% of their revenue in 2024 — a year ago, it was just 7% of brands 66% of advertisers have reallocated social media funds to CTV With great investment comes great responsibility.

CPA 59

CPA Conversion Cookies Impressions 59

YieldBird

JULY 13, 2023

It provides a standardized and efficient way to track and identify users across devices and platforms, enabling more personalized and effective advertising strategies. Deterministic matching offers higher accuracy and precision in identifying users, as it is based on known and verified data.

A/B Testing 52

A/B Testing Cookies Audience Education 52

YieldBird

JULY 13, 2023

It provides a standardized and efficient way to track and identify users across devices and platforms, enabling more personalized and effective advertising strategies. Deterministic matching offers higher accuracy and precision in identifying users, as it is based on known and verified data.

A/B Testing 52

A/B Testing Cookies Audience Education 52

MNTN

JULY 5, 2022

Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. The TV screen wasn’t always the best place for B2B advertisers. Connected TV offers: Precision Targeting: Rooted in digital, CTV offers precise targeting. This allows you to get started testing CTV today.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

Basis

APRIL 3, 2023

Your teacher just handed back a recent test, and your palms are sweating as you scan their feedback. Fast forward to “adult” life (yikes), and there are certainly instances in which being close is more than enough…but there are also times when precision is key. Check out our connected TV advertising glossary to learn more!)

Advertising 52

Advertising Marketing 52

MNTN

DECEMBER 19, 2023

Since B2B advertisers need targeting, measurement, and other digital elements, linear television was only available to reach brand awareness goals. Now, CTV has made the biggest screen in the house accessible to B2B advertisers with performance goals, too. In fact, 62% of our advertisers are first-time TV advertisers. (In

Marketing 59

Marketing Brand Awareness Audience ROI 59

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. Retargeting ensures that the advertiser’s product or service isn’t forgotten about during the decision-making process and can provide valuable information to prospects to help them convert.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Martech

JUNE 9, 2022

There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S. Since Meta hasn’t officially announced the new product, little has been said about it in the advertising community. Facebook has declined to comment on the new product. The initial response.

Conversion 103

Conversion Advertising MarTech Audience 103

Automatad Inc.

NOVEMBER 15, 2023

By automating the ad placement process and leveraging data-driven insights, programmatic native advertising empowers you to optimize your ad inventory, delivering relevant and engaging content to your audience while maximizing monetization opportunities. It also allows precise targeting based on real-time data.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40