Digiday

NOVEMBER 20, 2023

And some agency executives say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window. “It This is a member-exclusive article from Digiday.

Agency 86

Agency Marketing 86

Martech

FEBRUARY 8, 2024

Flight Control offers diverse creative conditioning options for omnichannel campaigns. With audio, different conditions can dictate which specific pre-recorded audio file is to be served, and where.” Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Why we care.

Video Ads 115

Video Ads MarTech Audience Impressions 115

Martech

APRIL 13, 2023

Longer-term deadlines were also given for age-gating to the app and launching an awareness campaign so Italians know what their rights are. Longer-term deadlines were also given for age-gating to the app and launching an awareness campaign so Italians know what their rights are. Conditions for ChatGPT’s return. Why we care.

GDPR 107

GDPR Education MarTech Agency 107

Martech

JANUARY 4, 2023

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform. Of course, the U.S.

GDPR 145

GDPR Advertising Media MarTech 145

Martech

APRIL 23, 2024

If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye. Just keeping an eye on changes to terms and conditions will not protect you from rising labor and capital costs related to your vendor’s IP.

MarTech 104

MarTech Affiliates Marketing Media 104

Seth Godin

JULY 4, 2023

The focus on a longer-term connection, with mutual benefits. Culture gives us the chance to create the conditions for people to embrace a longer-term view. The way things are around here. As our world has gotten more crowded and more connected, it’s easier than ever to step on someone’s toes. And sleep better too.

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Martech

NOVEMBER 3, 2023

Of those consumers unlikely to allow brands to track their personal data, 67% could be open to changing their tune — given the right conditions. Specific conditions where consumers are most likely to change their minds and allow data tracking include: If they are familiar with the brand/publisher.

ROI 112

ROI MarTech Retail Conversion 112

Digiday

OCTOBER 24, 2022

Therefore, changes to working conditions could be “used as a tool for retaliation” by an employer hoping to quash efforts to unionize, Vachon said. Mandatory subjects of bargaining under the National Labor Relations Act include wages, hours, layoffs and working conditions. What are mandatory subjects of bargaining?

Education 68

Education Agency Media 68

Spoton Digital Media

OCTOBER 20, 2023

Short-term savings Yes, cutting a budget line like marketing and advertising will create initial savings. Many companies cut marketing and ad budgets during poor economic conditions. Long-term loss of leads and sales Short-term savings are great, but they can lead to long-term losses. dropped by 13%.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech

NOVEMBER 27, 2023

Understand what business conditions might exist that would make certain contacts marketable — or not. The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. Take lots of notes.

GDPR 118

GDPR Marketing MarTech Advertising 118

Martech

APRIL 12, 2024

This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage. As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity.

MarTech 110

MarTech ROI Marketing Media 110

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 117

Advertising Marketing Geo targeting Retail 117

Martech

DECEMBER 19, 2023

Advertising data based on voice and other data is collected by these platforms and devices under the terms and conditions provided by those apps and accepted by their users, and can then be sold to third-party companies and converted into anonymized information for advertisers.” Leading U.S. ” Why we care. .”

Conversion 115

Conversion Marketing SEO MarTech 115

VideoWeek

AUGUST 22, 2023

Microsoft’s takeover of Activision Blizzard could respawn in the UK after the tech giant submitted new proposals for its the terms of its acquisition. The restructured terms stipulate that Microsoft will not acquire the cloud streaming rights to any Activision game released in the next 15 years.

Marketing 52

Marketing 52

Martech

SEPTEMBER 30, 2022

This doesn’t mean ignoring marketing’s role as a short term sales booster. It means keeping in mind marketing’s essential long term role and goals. It means keeping in mind marketing’s essential long term role and goals. “In Dig deeper: How to keep up with accelerating customer expectations: The MarTech Conference keynote. “The

ROI 106

ROI MarTech Marketing 106

Martech Series

JULY 14, 2022

Investment By Leading Private Equity Firm Provides Incremental Capital for Future M&A Opportunities and Brings Value-Added Support for Long-Term Value Creation. Upland Software, Inc. announced today a $115 million strategic equity investment from HGGC, a leading private equity firm with over $6.8 billion of cumulative capital commitments.

Impressions 86

Impressions MarTech Conversion Marketing 86

Martech Series

FEBRUARY 14, 2023

The timing and total amount of stock repurchases will depend upon business, economic and market conditions, corporate and regulatory requirements, prevailing stock prices, and other considerations.

MarTech 87

MarTech Marketing 87

Martech Series

FEBRUARY 15, 2023

This new round of capital together with the financing announced on February 3, 2023 , will provide Atento with additional operating liquidity and financial flexibility to address its near-term financial liabilities. This capital raise is a key milestone and significant step toward strengthening Atento’s liquidity position. Atento S.A.,

Finance 82

Finance MarTech Marketing 82

Martech

JANUARY 31, 2023

The current cool down in the martech space, and in tech generally, does need to be seen in the context of startling leaps forward made under pandemic conditions. The current cool down in the martech space, and in tech generally, does need to be seen in the context of startling leaps forward made under pandemic conditions. Why we care.

MarTech 98

MarTech Marketing 98

VideoWeek

OCTOBER 27, 2022

TV’s longer term struggles are likely a factor at play here, but the figures nonetheless suggest that TV in particular has felt the early effects of advertiser pullbacks, related to wider economic conditions and the cost of living crisis. percent, despite the drop in Q2. percent), regional news brands (up 2.6 percent for 2022.

Advertising 59

Advertising Media 59

Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. Get MarTech! In your inbox.

Advertising 125

Advertising GDPR Cookies MarTech 125

Playwire

MARCH 26, 2023

Provided your site is compliant with AdSense’s terms and conditions, website owners should have no problem getting site approval, but compliance is essential.

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Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Why segment in GA4? Content interest. Get MarTech! In your inbox.

A/B Testing 107

A/B Testing Audience MarTech Marketing 107

AdvertiseMint

SEPTEMBER 9, 2023

Understanding this term is crucial for making informed decisions whether you are a seller or a buyer. The exact amount depends on why it is returned, the product type, and its condition. The return policy allows for customer returns but provides a framework for sellers to charge restocking fees if certain conditions are met.

Shipping 52

Shipping Retail Brand Awareness Communications 52

Martech

MAY 19, 2023

Add conditional logic to the ‘Create record’ form (beta). HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Here are the updates relevant for managers: Book meetings on behalf of other users (beta).

Viewability 107

Viewability MarTech Marketing 107

All About Advertising Law

JULY 21, 2022

FTC Chair Khan stated that the agencies’ agreement will advance their “shared mission to ensure that unlawful business practices aren’t depriving workers of the pay, benefits, conditions, and dignity that they deserve.”. The NLRB also engages in rulemaking and conducts elections concerning the formation or decertification of unions.

Agency 98

Agency Education Advertising Marketing 98

VideoWeek

JULY 27, 2023

percent in 2023 in real terms. Looking ahead to 2024, advertisers are expected to return to TV as trading conditions become more favourable, and BVOD continues to grow. Looking ahead to 2024, advertisers are expected to return to TV as trading conditions become more favourable, and BVOD continues to grow. percent YoY growth.

Advertising 52

Advertising Marketing 52

Seth Godin

FEBRUARY 14, 2024

“To insure prompt service” might not be the origin of the term, but it can feel that way. If the goal is to keep tipping, then we have the chance to create the conditions where the tipper feels really good about the practice. In North America, tipping is an unfair system built into the status quo by law.

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All About Advertising Law

MARCH 8, 2023

NAD concluded that one of the material terms of the rewards program—namely, the autorenewal nature of the subscription and how to cancel it—was not displayed when the consumer saw the discounted price. The membership provides a 10% discount sitewide and free shipping and returns on eligible items.

Advertising 52

Advertising Shipping Marketing 52

Martech

APRIL 13, 2023

It also delivers campaign insights, plans for optimizing spend across channels for local conditions and detailed results predictions for each location in real-time. It also delivers campaign insights, plans for optimizing spend across channels for local conditions and detailed results predictions for each location in real-time.

MarTech 102

MarTech Audience Marketing Media 102

YieldBird

FEBRUARY 27, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. These regulations have heightened user awareness and control over their personal data, leading to a significant impact on programmatic advertising models.

Header Bidding 52

Header Bidding Non-Profit GDPR Communications 52

Martech Series

JUNE 1, 2022

Conditional Logic. It has to be grounded in conditional logic to function with what can be called informed intuition. With conditional logic in place, automated systems will do precisely that. From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process.

Marketing 113

Marketing ROI MarTech Audience 113

AdvertiseMint

NOVEMBER 12, 2023

Once returned, the Amazon checks if it is still in good condition. Once returned, the Amazon checks if it is still in good condition. Approve or deny the request: You can either approve or deny the return request based on the product’s condition. They return it to their inventory once it is still unused and new.

Shipping 52

Shipping Non-Profit Retail Communications 52

Seth Godin

APRIL 4, 2023

But if conditions change, if fertilizer is hard to get, if there’s a glut–well, the bank still does fine, but the farmer can get wiped out. Because leverage multiplies the value of a short-term penny so much that they feel as if they have no choice but to choose the fragile, selfish, short-term path.

Finance 76

Finance Marketing 76

VideoWeek

JULY 5, 2023

Facebook asks for consent to share data within its services, and link in data from third-party sources, within its terms and conditions. Thus, the FCO ruled that Meta must ask for explicit consent to share data, and must not prevent people from using its apps if they don’t agree to those conditions.

GDPR 52

GDPR Marketing Advertising Media 52

Martech Series

NOVEMBER 4, 2022

The amendment provides the Borrowers with a $2 million term loan, the net proceeds of which are being used by the Company to accelerate an active software development project with the potential to expand SaaS revenues associated with an existing customer by up to $5 million annually beginning in 2024. and matures on September 1, 2023.

Finance 99

Finance Communications MarTech Marketing 99

VideoWeek

DECEMBER 6, 2022

A number of European broadcasters have reported declining ad revenues in the last few quarters, as advertisers cut spend in response to macroeconomic conditions. RTL AdAlliance, which lets advertisers plan campaigns across different media channels, has a good view of what’s going on beneath the service.

Media 52

Media Advertising 52