Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech Series

MAY 31, 2022

Skyrise ‘Strategic Segments’ power multi-channel campaigns to help brands and agencies evaluate audience landscape and measure impact of activity on driving market share . Clients can build bespoke audiences to inform their planning and activate all media channels from a single source, without requiring cookies or other legacy technology.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions. tons of CO2.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Basis

DECEMBER 19, 2023

So, set yourself up for success by joining us for this walk down memory lane: Topic 1: Data Privacy and Digital Advertising Regulation Staying up to date on digital advertising regulations and their implications for advertisers isn’t easy, so when you found information on privacy-first marketing, you opted in.

Pop-Up 52

Pop-Up Cookies Advertising Impressions 52

Martech

OCTOBER 18, 2021

Last week, David Raab of the CDP Institute emphasized that CDPs are a specific kind of technology built for specific purposes. With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S.

GDPR 108

GDPR MarTech Marketing Conversion 108

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. What is Native Advertising?

Native Advertising 79

Native Advertising Advertising Demand Side Platform Video Ads 79

Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. And with so many political (and non-political) advertisers looking to grab their share of voice and motivate their audiences to action, having the latest and greatest tips, tactics, insights, and strategies will be essential to ensuring a successful campaign.

Advertising 69

Advertising Education Audience Cookies 69

VideoWeek

DECEMBER 15, 2023

In this week’s Week in Review: Vivendi is considering spinning off Havas, Channel 4 launches new streaming ad formats, and Netflix ad sales could reach $1 billion next year. The ‘Solus’ format guarantees an advertiser the only pre-roll slot, and the first slot in mid-programme breaks.

Ad Tech 52

Ad Tech Media Agency Retail 52

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. As AdTech rapidly matures, a variety of companies and new channels have sprung up as a result. Web Advertising. In-App Mobile Advertising.

MarTech 52

MarTech Advertising Audience Agency 52

VideoWeek

APRIL 21, 2023

Index Exchange says it’s Still Committed to DSP Partnerships Following Magnite’s launch of ClearLine, a product which will allow agencies to access inventory without going through a DSP, Index Exchange released a note this week reassuring DSPs that it remains committed to DSP partnerships.

Agency 52

Agency Media Audience Cookies 52

Smart-Hub

OCTOBER 24, 2022

Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market. In this article, we’ll talk about a few programmatic advertising trends that will definitely be relevant in the coming 2023. White Label Solutions.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Clearcode

FEBRUARY 15, 2022

Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. Advertising and Revenue Management Agencies. The Key Features of Advertising Order Management Systems. Create programmatic advertising campaigns across digital channels. Optimize advertising campaigns.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Shopify earned a nomination for Best E-Commerce Technology. Slate allows brands to ensure their social content is on-brand and consistent across all channels and creators.

Viewability 68

Viewability Healthcare A/B Testing Food 68

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

MAY 27, 2022

The BBC this week announced plans to stop airing CBBC and BBC 4 as broadcast channels, as part of a wider move to go ‘digital-first’ The broadcaster also plans to cut around 200 hours of commissioned content for linear channels each year, and around 1,000 jobs, as a cost-saving measure. European digital advertising grew 30.5

Ad Tech 59

Ad Tech Agency Media Audience 59

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52