Adweek

NOVEMBER 18, 2022

And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. From press ads announcing rival EasyJet's.

Media 282

Media Marketing 282

Smart Insights

APRIL 23, 2024

Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy.

Marketing 93

Marketing 93

Adweek

MARCH 22, 2023

With macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered.

Marketing 230

Marketing 230

Adweek

MARCH 23, 2023

That has allowed Dentsu Creative to craft an Instagram strategy for the brand so offbeat that some followers have expressed surprise that it isn't a. z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids.

Media 285

Media Food 285

Ad Rants

OCTOBER 20, 2023

Steps to Minimize Ransomware Attacks To aid organizations in commencing their efforts, we have delineated some of the fundamental concepts that organizations should presently be attentive to and provided a few pointers on commencing the implementation of these strategies today.

Education 209

Education Pop-Up Communications Agency 209

Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The Strategy & Research Suite. The post Qualtrics launches new Strategy & Research Suite for XM appeared first on MarTech.

Conversion 84

Conversion MarTech Agency Marketing 84

Ad Rants

DECEMBER 1, 2022

But before we get to AI-based systems, let's talk about what marketing strategy is and what makes it data-driven. What's a marketing strategy? A marketing strategy is a plan for the company to achieve its promotional objectives. We already know what marketing strategy is. What makes it data-driven? Conclusion.

Marketing 242

Marketing Audience Advertising 242

Adweek

AUGUST 15, 2022

It's no secret that media has evolved dramatically over the past 10 to 15 years. At the beginning of the consumer internet, we had desktops and destinations: I worked at Yahoo in 2010, and we were selling the homepage for hundreds of thousands of dollars every day because hundreds of millions of people went to.

Media 208

Media Marketing 208

Ad Rants

DECEMBER 4, 2023

Network, Network, Network While building a network of potential clients is always recommended as part of your real estate marketing strategy, one must always appreciate the power of cultivating relationships with other professionals, too. The higher you rank on Google, the more traffic your site will get.

Real Estate 216

Real Estate Marketing SEO Impressions 216

Adweek

DECEMBER 1, 2022

After about a year of laying the groundwork for its presence in cryptocurrency-adjacent technology, Kraft Heinz is the latest big brand to unveil a strategy around what proponents bill as the next iteration of the internet, Web3. The food conglomerate is kicking off what it says will be a long-term plan for the space with.

Food 212

Food 212

Adweek

NOVEMBER 14, 2023

On this episode of Brave Commerce, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about core strategies and challenges that have defined Campbell's success over the years.

Conversion 199

Conversion Food 199

Adweek

OCTOBER 6, 2022

Pepsi is investing in a refreshed international brand strategy called "Thirsty for More" which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it's hoping to appeal to a demographic it called "Generation Thirsty" with a new creative north star that will unify.

Food 230

Food 230

Adweek

JULY 15, 2022

The Attention Requirement Calculator (ARC) was built with Omnicom's data strategy arm Annalect. Omnicom Media Group's largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The company tells Adweek the tool saves clients time and money.

Agency 227

Agency Media Audience 227

Digiday

MAY 1, 2024

Though the TikTok ban looks like it might actually happen sometime next year , execs from publications that have built followings and businesses on the platform aren’t concerned about what this will mean for their audience development and monetization strategies around short-form vertical video.

Media 84

Media Audience Marketing 84

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3% of total programmatic ad spend.

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

AdExchanger

FEBRUARY 13, 2024

Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media buying strategies. To adapt, traders need new solutions to simplify operations, […] The post What Most Buyers Are Missing In Their Cookieless Strategy appeared first on AdExchanger.

Cookies 109

Cookies Ad Tech Agency Media 109

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

MarTech 90

MarTech Conversion Rate Finance Conversion 90

Smart Insights

MARCH 22, 2024

Since then, many other … The post The best Generative AI tools for writing marketing plans and strategies? As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2023. appeared first on Smart Insights.

Marketing 92

Marketing 92

Smart Insights

DECEMBER 12, 2023

Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing What is product marketing? This field … The post Technology product marketing lifecycle strategies for your IT/High tech business appeared first on Smart Insights.

Marketing 111

Marketing Manufacturing MarTech 111

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Marketing 114

Marketing Audience Communications Electronics 114

Martech

FEBRUARY 12, 2024

To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. The ability to drive traffic and capture data enables brands to analyze what aspects of their strategy work and, more importantly, which do not. Get MarTech!

Marketing 106

Marketing Brand Awareness ROI MarTech 106

Martech

NOVEMBER 20, 2023

Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. By leveraging advanced strategies for personalization, you can ensure your messages reach your audience and resonate with them on a deeper level. Demographic data.

Marketing 124

Marketing Click Through Rate Conversion Communications 124

Digiday

MAY 1, 2024

This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements.

Advertising 84

Advertising Marketing 84

Martech

FEBRUARY 27, 2024

Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams Finding the right influencer for your brand Early engagement with the creator economy allows brands to experiment with and refine their influencer marketing strategies, establishing best practices and fostering long-term relationships with key influencers.

Audience 117

Audience Entertainment MarTech Marketing 117

AdExchanger

APRIL 7, 2024

The other was the IAPP’s Global Privacy Summit, a […] The post Flying Under The Radar Is Not A Realistic Compliance Strategy appeared first on AdExchanger. One was a relatively intimate gathering of a few hundred digital advertising executives, policy folks and ad tech lawyers hosted by the IAB at a Convene in downtown DC.

Ad Tech 89

Ad Tech Advertising 89

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Impressions 134

Impressions Audience Marketing MarTech 134

Smart Insights

NOVEMBER 1, 2023

An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there … The post How to align your marketing strategy with your objectives appeared first on Smart (..)

Marketing 112

Marketing 112

Martech

JULY 31, 2023

ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow your business.

Marketing 80

Marketing Communications MarTech 80

Smart Insights

FEBRUARY 1, 2023

Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes … The post Digital marketing strategy and planning template appeared first on Smart Insights.

Marketing 101

Marketing 101

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD. billion this year.

Audience 98

Audience Communications Banner Media 98