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Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy.
T-Mobile launched its review in June 2023 for work previously covered by Publicis’ Saatchi & Saatchi. The review honed in on agencies that could help out with sponsorship, differentiation, digital, audio and Hispanic audiences.
T-Mobile procurement took the lead on the seven-month review, with ID Comms providing support throughout the process.
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