Adweek

JUNE 12, 2023

As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take a photo and search visual inventory based on the image, is currently being tested in select markets outside the U.S.

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Marketing 310

Adweek

MARCH 13, 2024

A decrease in search traffic for publishers.

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Media 363

Adweek

NOVEMBER 28, 2023

When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like "best credit cards," but also on more unsavory sites, according to research from ad-tech research outfit Adalytics.

Ad Tech 297

Ad Tech 297

Adweek

DECEMBER 6, 2023

The Adalytics report examined a lesser-known pocket of Google inventory called the Search Partner Network (SPN). This network includes publishers who use Google's search interfaces on.

Advertising 362

Advertising Ad Tech 362

Adweek

DECEMBER 13, 2023

For the brand's annual Year in Search platform, imagining what the future holds means looking back at yesterday's trends. Last year's campaign centered on users searching for new ways to change and. It's hard to believe that Google has only been around for 25 years, considering how ubiquitous it has become since its 1998 debut.

Advertising 271

Advertising 271

Adweek

AUGUST 2, 2023

Can you remember the last advertisement you saw at the top of a search page? This "search blindness" phenomenon is making search marketing decreasingly effective for marketers across the board. While many people are aware of the sponsored ads at the top of these pages, very few actually process them.

Banner 244

Banner Marketing Advertising 244

Adweek

OCTOBER 31, 2023

Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine's market dominance. The government alleges that Google holds around 90% of the search market by illegally paying rivals like Apple. The eighth week of the U.S.

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Marketing Ad Tech 284

Adweek

APRIL 9, 2023

Publishers have recently feared the impact that artificial intelligence (AI)-enabled search will have on their advertising revenue. If Google's Bard or Microsoft's Bing can answer a search query without directing a user to an article, publishers' bottom lines will suffer. billion visits to its.

Affiliates 291

Affiliates Advertising 291

Adweek

OCTOBER 12, 2023

Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple--worth a reported $10 billion--over the latter's position as the default search engine. If the courts find it illegal, Google's massive search. Now, the legal basis for that deal is being questioned.

Ad Tech 284

Ad Tech Advertising 284

Adweek

AUGUST 4, 2022

However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. It's been well documented that TikTok is the go-to social app for Gen Z. Google has even become a verb. So this.

Marketing 358

Marketing 358

Adweek

JUNE 7, 2022

When users search for something on Facebook, the social network will remember what they searched for as part of their search history. Users have the option to clear their search history at any time. Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS.

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Adweek

FEBRUARY 7, 2023

As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don't click on links that take them outside of the Google ecosystem, is one recent phenomenon.

Audience 264

Audience Marketing 264

Adweek

MARCH 7, 2023

Instagram keeps track of the content each user searches for in their personal search history. Users have the option to delete their search history at any time. Our guide will show you how to delete your search history while using the Instagram mobile application.

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230

AdExchanger

APRIL 26, 2024

By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece.

Ad network 80

Ad network Advertising 80

Adweek

AUGUST 8, 2022

Android and iOS Redditors can now search comments, joining desktop users, who received that functionality in April. Users on Android and iOS can now swipe right in the Comments tab to search comments across all of Reddit and within specific subreddits.

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Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. If these Search Ads 360 features are useful for you or your clients, then try to gain access to this closed beta.

Retail 107

Retail Media Cookies MarTech 107

Adweek

JUNE 1, 2023

Search consultants sit in a unique place in the industry, getting a bird's eye view of the evolving agency landscape, but also the changing needs of clients. Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies large and small. That's why the.

Agency 249

Agency 249

Ad Rants

MARCH 20, 2023

Optimizing search engine result pages (SERP) is one of the most effective SEO practices to ensure business web pages rank higher on search engines. SERPs, or search engine result pages are web pages that search engines display when a user types in a query. But how does a web page match a query ?

Marketing 175

Marketing SEO Advertising Media 175

Adweek

AUGUST 2, 2023

The way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google's Bard and Microsoft Bing's partnership with OpenAI. Caught up in this dynamic are SEO agencies, who have carved out a niche helping brands get discovered in.

SEO 244

SEO Agency Conversion 244

Adweek

MAY 11, 2023

To keep up with its dominance in the search market, Google is bringing generative artificial intelligence features to its Search engine to enhance search results in the coming weeks, the company announced at its I/O developer conference.

Marketing 246

Marketing 246

Adweek

JANUARY 13, 2023

Meta's choice to cut precise targeting toward teens on Facebook and Instagram has some marketers anticipating reducing spend as they search for alternative methods. This includes using more third-party data firms and creators. The platform announced that starting in February, advertisers can no longer target teens by gender.

Marketing 277

Marketing Advertising 277

Adweek

DECEMBER 12, 2022

The holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google's annual "Year in Search." After last year's focus on healing, this year's spot shows a universal trend toward wanting to change habits and pursue happiness goals.

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246

Adweek

FEBRUARY 9, 2023

Messenger allows users to search for messages that have been previously shared in conversations, rather than requiring them to browse their entire chat logs to find the message(s) they're looking for. Our guide will show you how to search for messages in a Messenger chat in the Messenger mobile application.

Conversion 221

Conversion 221

Adweek

MARCH 2, 2023

As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the push has left agencies with questions about what these new conversational platforms will mean for how ads are served.

Advertising 244

Advertising Marketing Conversion Agency 244

Adweek

FEBRUARY 10, 2023

Instagram allows users to search for specific messages in conversations, rather than requiring them to scroll through their message history to find something that was previously said. Our guide will show you how to search for messages in chats in the Instagram mobile application.

Conversion 215

Conversion 215

Adweek

DECEMBER 21, 2022

Twitter detailed a slight tweak to its $cashtags functionality, which lets users tweet the symbol for major cryptocurrencies, exchange-traded funds or stocks to generate a clickable link that brings up search results. Users can.

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Adweek

MAY 4, 2023

Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft's Bing search engine will change its ads business. The answer is, to start, not a lot.

Advertising 245

Advertising Conversion Media Marketing 245

Adweek

DECEMBER 13, 2022

Privacy-focused search engine Neeva, founded by former Google ad boss Sridhar Ramaswamy, is expanding to Canada. The company said it has grown to one million monthly users globally, up from 600,000 in October, thanks to its expansion in the U.K., France, and Germany. Available on Android and iOS mobile apps, as well as on desktop.

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Adweek

MAY 19, 2023

Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their "tunnel fits."

Fashion 249

Fashion Marketing 249

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The case, U.S. The defense.

Search Advertising 125

Search Advertising MarTech Marketing Advertising 125

AdExchanger

JANUARY 9, 2024

Retail media may be hot right now – but retail search is a bit of a hot mess. Brands bid against themselves, retailers bid against brands they carry, and sometimes a product search for one item leads to a purchase – but not of the product itself.

Retail 123

Retail Media Search Advertising Advertising 123

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. billion per day.

Marketing 130

Marketing SEO Real Estate eCommerce 130

Adweek

NOVEMBER 7, 2022

The platform teamed up with creative agency Funworks on the campaign, which is aimed at informing people how they can use Pinterest features such as board and search to become better gifters. Pinterest's goal for Pinners this holiday shopping season is to "Gift Like You Get Them."

Agency 261

Agency 261