Google's 2023 Year in Search Looks Back at 25 Years of Queries

The annual campaign celebrates LeBron James, Taylor Swift, SpongeBob, the '80s and more

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It’s hard to believe that Google has only been around for 25 years, considering how ubiquitous it has become since its 1998 debut. For the brand’s annual Year in Search platform, imagining what the future holds means looking back at yesterday’s trends.

Last year’s campaign centered on users searching for new ways to change and grow. This year’s nearly 4-minute video compiles some of the most iconic, internet-breaking moments of the last quarter century, celebrating Google’s pivotal role in search engine history.

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