Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. Amidst all this technological transformation, however, a key marketing tenet remains true: To market effectively, you must know your consumers.

Pharmaceuticals 64

Pharmaceuticals Healthcare Audience Education 64

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to un that derstand our business and our marketing needs? 24/7 vs. 8/5)?

Machine Learning 94

Machine Learning GDPR Search Advertising MarTech 94

Martech

OCTOBER 18, 2021

That’s especially the case at a point in time where the pandemic and a range of social upheavals have been driving new consumer behavior in an ever-widening variety of channels. But they also loop experience in as part of that value, according to Tepfer. There’s old mediums that are no longer of as much use.

Communications 113

Communications MarTech Conversion Search Advertising 113

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Customers expect connections at a deeper level.

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

Basis

OCTOBER 9, 2023

Had you been actively searching for material around its themes? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Was it recommended to you by a colleague? What benefits does it offer brands?

Marketing 66

Marketing Rich Media Audience Education 66

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Multichannel advertising. Want to see some proof?

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Adtelligent

JULY 19, 2022

You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of the pricing metrics it employs. Search advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

JUNE 6, 2022

Had you been actively searching for material around its themes? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Consumers today are savvy, well-informed, and deliberate in their buying choices.

Marketing 60

Marketing Rich Media Audience Education 60

Basis

JANUARY 3, 2024

With so much product recommendation content out there these days, we can’t be the only ones adding “Reddit” at the end of our searches (à la “best vacuum cleaner reddit”) in search of honest recommendations and reviews. Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. Unfamiliar with Reddit?

Advertising 64

Advertising Audience A/B Testing Brand Lift 64

Digiday

MAY 7, 2023

Historically, cannabis brands were considered taboo, relegated to advertising via influencers, owned newsletters or on digital platforms with ambiguous copy. The normalization of cannabis usage has been an uphill battle, with restrictions on both a legislative and advertising level. “It has democratized business. “It’s

Advertising 67

Advertising Education Media Search Advertising 67

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Single Grain

JULY 19, 2023

The advertising tactics you used in previous years may not generate the same level of leads and conversions today. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. The Benefits of PPC Advertising. What Is Paid Search Marketing?

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest usually requires the help of an agency. That’s where hiring an agency can save the day!

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

AUGUST 18, 2023

Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too. Understanding Customer Behavior When you understand your audience’s wants and needs, it can lead to an exceptional user experience.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency?

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

NOVEMBER 8, 2019

87% of shoppers now begin their search on digital channels (so having the right content is key to gaining their attention). Modern consumers are savvy. In our experience, lots of companies don’t know how content marketing comes together, and they ask questions like: How many blog posts should I write? Get A Free Consultation.

Marketing 112

Marketing Conversion Audience Media 112

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. billion in 2016 to $12.12

Marketing 106

Marketing SEO Banner Audience 106