VideoWeek

MARCH 7, 2023

AdinPlay has forecast revenues of over €20 million this year, which Venatus says complements its own strategic growth plans. AdinPlay primarily runs ‘next to the game’ and ‘around the game’ placements, offering, video, display, audio, rewarded video, and interstitial ads.

Ad Tech 64

Ad Tech Video Ads Audience Advertising 64

Digital Turbine

JANUARY 23, 2023

Mobile campaigns have evolved beyond pure growth – with focuses on brand building and storytelling. The Power of Long Form Creative – As mentioned, the longer someone stays with your creative, the better the results, which makes long-form video a useful tool for telling a story.

Conversion 98

Conversion Advertising 98

Martech

OCTOBER 4, 2023

Native advertising growth: Native advertising, which focuses on creating ad copy that is relevant and natural for customers, is expected to increase exponentially. Content and SEO convergence: SEO and content need to be integrated from the beginning.

Marketing 138

Marketing Native Advertising SEO MarTech 138

Monetize More

APRIL 26, 2023

There are several types of in-app ads that publishers can integrate into their apps, such as banner ads, interstitials, rewarded video ads, and native ads. Rewarded video ads allow users to watch a video ad in exchange for a reward, such as in-game currency or access to premium content.

Video Ads 52

Video Ads Pop-Up Banner Conversion Rate 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of TikTok Creative Challenge TikTok Creative Challenge (TTCC) is an innovative platform that empowers creators and brands to collaborate on engaging and impactful video ad campaigns. Creators, on the other hand, gain access to a platform where they can showcase their talents, reach a wider audience, and potentially earn rewards.

Video Ads 40

Video Ads Brand Awareness Audience Advertising 40

Digital Turbine

NOVEMBER 8, 2023

With Black Friday approaching, brand advertisers have their holiday video ad campaigns ready. To win over reluctant consumers, advertisers should seek video ad spots that go beyond reach and maximize brand connections. Digital Turbine maximizes that moment by adding interactivity to video spots to encourage connection.

Advertising 52

Advertising Video Ads Mobile Ads Media 52

Martech Series

AUGUST 26, 2022

We have continued our strong growth and maintain our mission to become a $1 billion+ business. Marketing Technology News: PolySwarm Launches Token Rewards For Internet Browsing. We have continued our strong growth and maintain our mission to become a $1 billion+ business.

Healthcare 86

Healthcare Retail MarTech Marketing 86

Digital Turbine

SEPTEMBER 12, 2022

It’s no surprise that mobile games saw exponential growth over the past two years during the height of the global pandemic. While growth earlier this year may have slowed a bit, mobile is still the channel to prioritize when it comes to gaming and engaging with audiences in the future. Success with Advertising on Mobile and In-Game.

Video Ads 98

Video Ads Advertising Audience 98

Martech Series

AUGUST 11, 2022

Leading streaming technology provider and Web3 video network drive live channel monetization through innovative cryptocurrency incentive. The Edge platform’s workflow flexibility can quickly be added to any streaming video platform – smart TV, mobile app, or website. Viewers just don’t want to switch off.”.

MarTech 87

MarTech Marketing Advertising 87

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6

Advertising 52

Advertising Marketing Banner Pop-Up 52

PubMatic

MAY 8, 2024

rewarded videos) are having challenges with declining demand budgets for user acquisition. As one of the examples, PubMatic’s RTAS (Real-Time Ad Scanning) infrastructure interfaces with Confiant to scan every ad creatives’ technical problems, including but not limited to malvertising, heavy loading, video errors and undeclared audio.

Education 84

Education Ad Tech Communications Audience 84

Martech Series

SEPTEMBER 29, 2022

The video distribution and monetization start-up’s board consists of experienced video and ad-tech leaders. TVCoins is a cloud-based video delivery platform that’s free to launch and enables immediate revenue generation through all-inclusive ad management.

Ad Tech 82

Ad Tech MarTech Marketing Audience 82

illumin

FEBRUARY 20, 2024

At this rate, smartphone use continues to garner sustainable growth in 2024. Video ads As the name suggests, video ads make use of videos. Video ads would need to be of high quality, and duration also matters – lengthy videos can lose users’ attention and interest. million in 2022, and 253.3

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Monetize More

OCTOBER 27, 2022

billion by 2027, with an average annual growth rate of 7%. Video ads are some of the most lucrative and highest-paying ads around, so any opportunity to monetize casual games with videos should be met with open arms by publishers. In the next five years, the global H5 games market is expected to expand from $832.21

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Martech Series

AUGUST 31, 2022

Video Intelligence Platform provider, VisualCortex, announced it has joined NVIDIA Metropolis, a partner program focused on bringing to market a new generation of vision AI applications. Ecosystem for Loyalty and Rewards. VisualCortex is an early adopter of the new NVIDIA Jetson Orin platform for edge-based AI implementations.

MarTech 72

MarTech Marketing 72

Smart-Hub

APRIL 29, 2024

Receive Free Custom Deployment Calculation Start DSP & SSP Along with the growth of the programmatic advertising market size, the programmatic advertising landscape is also changing. In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech Series

JANUARY 19, 2023

with a year of free Braze technology and resources that allow them to accelerate growth and scale as rapidly and efficiently as possible. It’s been extremely rewarding to see companies like Esusu use Braze, grow their business and eventually raise funding,” said Rod McLeod, VP of Social Impact at Braze. “At

Communications 94

Communications Education MarTech Marketing 94

Digital Turbine

JUNE 20, 2022

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. Mobile gaming leads digital gaming growth. Learn all about these stories in this week’s Mobile Monday!

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Martech Series

DECEMBER 23, 2022

In a recent survey, InMarket found that 41% of customers plan to seek out promotions, coupons and rewards when holiday shopping this year. So, sharing promotions both garner interest and reward existing customers who make a purchase, increasing their likelihood of returning. more dollars into their shopping carts.

Marketing 95

Marketing MarTech Retail Advertising 95

Digital Turbine

MARCH 6, 2023

Our recent BRAG Brand Insights measured these variables to provide an indicator on how brand opinions will shape future growth. SHEIN and Temu both may maintain strong growth despite a lack of brand trust. Rewarded video can give these apps a captive audience to creatively tell stories that would alter consumer perceptions.

Fashion 52

Fashion ROI Audience Media 52

Digital Turbine

MARCH 27, 2023

Our Love Letters blogs focused on five different categories and the apps whose growth (or decline) and what can be done to accelerate growth. Get ‘Em on Board with Rewards Lyft trails behind Uber in almost every variable, but there is still some opportunity to grow. We all know what it means to “Uber” somewhere! It’s Possible!

Brand Awareness 52

Brand Awareness Advertising Media Marketing 52

InMobi

NOVEMBER 8, 2021

Introduction to Metaverse The Metaverse refers to the all-encompassing virtual reality technology with digital gaming and video as the center stage. Southeast Asia witnessed a permanent shift that lasted beyond the pandemic, recording over a 2X growth in gaming usage on average, year on year. higher engagement during the day.

Video Ads 52

Video Ads Ad Inventory Advertising Marketing 52

Digital Turbine

APRIL 30, 2024

Smartphones have become increasingly integral to daily activities, contributing to the overall growth of mobile engagement, including mobile games. According to GWI, 50% of mobile gamers would prefer to watch an ad to get in-game rewards than pay for them. That’s a notable 6% increase from the previous year. Mobile gamers in the U.S.

Viewability 52

Viewability Audience Advertising Media 52

Digital Turbine

AUGUST 31, 2022

While the in-app purchase volume continues to grow alongside overall growth in the smartphone market, we also see US smartphone in-app purchase spending trends increasing at a slowing rate. . Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027. Source: eMarketer ).

Fill rate 98

Fill rate CPM Audience Advertising 98

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Rich Media are usually more complex, include animation or a video, and can be interactive. Mobile video ads are video ads that have been adjusted for mobile screens.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. Table Of Contents Key Points The Growth of Mobile Advertising What Is In-App Advertising? text, image, native, and video) and the ad format (e.g.,

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Martech Series

OCTOBER 18, 2022

Capital Block: A leading Web3 platform for sports clubs around the world, partnering with football clubs in Europe to launch an NFT membership for their fans to access exclusive content, in real life game experiences, and Web3 benefits and rewards. Holders can then use their unique avatars in video games and metaverse projects.

Entertainment 99

Entertainment Media Pop-Up MarTech 99

TechCrunch Ads

JULY 28, 2022

This means that Peacock’s paid subscriber base, as of the end of June, stalled with zero growth. Back in April, during the company’s first-quarter earnings call, Comcast chairman-CEO Brian Roberts warned that the company did not anticipate a significant level of growth quarter to quarter. per month.

Advertising 88

Advertising Media Audience Marketing 88

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Revenues were boosted by YouTube’s continued growth on connected TVs, a major focus for the company in recent years.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Digiday

JULY 18, 2022

The marketing leader is the one that gets the blame for slow or no growth — whether it’s a marketing problem or not they get the blame. Nick Primola evp and head of the ANA’s CMO global growth council, echoed that sentiment: “It’s been going on for a while in different forms. More visibility and growth over the last couple of years.”.

Marketing 71

Marketing Machine Learning Education Retail 71

Digital Turbine

SEPTEMBER 12, 2022

To evaluate bidding performance, they ran an 18-day A/B test across both rewarded video and interstitial formats and platforms, mainly monitoring ARPDAU. Ideally, publishers should also test on high-performing formats, such as rewarded video. Test on a stable app. Use A/B tests. Sure, a few things: .

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Programmatic DOOH.

Demand Side Platform 122

Demand Side Platform Retail Media Retargeting 122

Monetize More

JUNE 28, 2022

In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. It is estimated that the average income for rewarded video advertisements in the United States is $0.02 per impression.

CPM 52

CPM Impressions CPC CPA 52

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Ecosystem for Loyalty and Rewards. Marketing Technology News: Bringing Automation to Video Editing: How AI and ML Can Help Enterprises and Individual Content….

Marketing 95

Marketing ROI eCommerce Fashion 95

Martech Series

NOVEMBER 23, 2022

According to the In-Game Advertising (IGA): Global Market Report 2022 , video game usage has increased by 75% and demand for interactive games has also soared since the pandemic. Some examples of this include banners, interstitials, playable or rewarded videos.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

DECEMBER 7, 2022

Expansion in Europe and Asia, plus demand for strategic integrations and new product innovation are behind growth as leaders in the Partnership Economy. Our continued growth is proof that the Partnership Economy is resonating with brands around the world. Yovanno, CEO at impact.com. It’s Time to Amp Up Yout Email Security.

Agency 91

Agency Brand Awareness MarTech Affiliates 91