Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app.

Retail 75

Retail Media Audience Conversion 75

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. VB: Focus on utilizing full-screen formats.

Real Estate 97

Real Estate Retail Audience Conversion 97

Marketing Dive

JULY 18, 2025

Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Thirty percent of digital video ads are built from scratch or enhanced using the technology, with that number expected to grow to 39% in 2026. © 2025 TechTarget, Inc.

Video Ads 87

Video Ads Cookies Agency Ad Tech 87

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. However, despite the massive potential, monetizing retail media effectively remains challenging.

ROI 52

ROI Retail Media Ad Inventory 52

Martech

JULY 25, 2024

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning.

MarTech 114

MarTech Click Through Rate Machine Learning Conversion 114

Martech

JANUARY 22, 2025

This number has grown since the launch of Amazon Prime Video ads in early 2024. Additionally, the report stated that left out of this number were a number of non-endemic brands that invest in the DSP, but arent active on the Console. Spend on Amazon DSP was up 36% YoY in Q4 2024.

CPM 117

CPM Demand Side Platform Impressions Media 117

MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.

Advertising 52

Advertising Retargeting CPA Audience 52

illumin

JUNE 12, 2025

Higher spending on Father’s Day presents According to an annual survey by the National Retail Federation and Proper Insights & Analytics , Father’s Day spending is projected to hit an all-time high of $24 billion in 2025. As Retail Dive notes, “Omnichannel has grown beyond simply connecting online and in-store experiences.

Advertising 74

Advertising Shipping Retail Conversion Rate 74

Marketing Dive

JUNE 12, 2025

By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.

Entertainment 103

Entertainment ROI Agency Retail 103

Single Grain

MAY 31, 2025

Hybrid approaches combining AI automation with human expertise show the most promise, with case studies demonstrating up to 50% increases in return on ad spend when implementing this balanced strategy. Fashion retailer Cosabella provides an instructive example. GIFs: Simple animated images that are fun and engaging.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

illumin

JULY 23, 2024

Location-based AR has only been used in retail settings to gamify the shopping experience such as virtual scavenger hunts within boutiques to entice customers to explore and earn rewards. The most common example of this is the mobile gaming app Pokémon Go which allows players to trigger various AR functionalities depending on where they are.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

Marketing Dive

JUNE 12, 2025

© 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.

Food 89

Food Cookies Pop-Up ROI 89

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Karola Karlson

JANUARY 13, 2025

Also IN: Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers. Democracy: more small brands able to launch digital ad campaigns without hiring an agency. current Big Retail output (same goes for luxury brands).

Marketing 98

Marketing ROI Pop-Up Agency 98

VideoWeek

JUNE 20, 2025

“I’m excited to see streaming ads finally being optimised for streaming, rather than just replicating the linear experience,” said Jamie Power, SVP Addressable Sales at Disney. The social media giant is also testing a Video Highlights feature, using AI to create scrollable highlights of video ads using key phrases and thumbnails. “As

Demand Side Platform 83

Demand Side Platform Media Agency Audience 83

VideoWeek

JUNE 6, 2025

MailOnline Launches New Social-Focussed Video Formats Mail Metro Media, the sales house for Mail Online and Metro among other properties, this week announced two new social-focussed video ad formats: Must Watch and Social Headlines.

Media 52

Media Agency Finance Ad Tech 52

Marketing Dive

JUNE 12, 2025

By Chris Kelly • April 24, 2024 Latest in Mobile Jack in the Box links with T-Pain for Fortnite map, Twitch livestream By Aaron Baar E.l.f. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.

Cookies 66

Cookies Pop-Up ROI Retail 66

VideoWeek

JULY 18, 2025

UK Publishers Partner with Ocado Ads UK publishing groups Future, Immediate, The Independent and News UK will all use retail data from grocery delivery service Ocado’s retail media business to enhance ad targeting on their inventory, through a partnership between Ocado Ads and data collaboration platform Permutive.

Ad Tech 52

Ad Tech Agency Media Non-Profit 52

Marketing Dive

JUNE 12, 2025

By Chris Kelly • April 24, 2024 Latest in Creative E.l.f. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.

Cookies 66

Cookies ROI Retail Agency 66

Marketing Dive

JUNE 10, 2025

One telling insight from the testing phase was that half of the products that were promoted with video generator had not been advertised before, a sign that Amazon is onboarding more brands into its retail media ecosystem through a diversification in media creation capabilities. You see the quality curve that we’re on.

Retail 80

Retail Agency Click Through Rate ROI 80

VideoWeek

FEBRUARY 7, 2025

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp.

Marketing 52

Marketing Ad Tech ROI Retail 52

Basis

FEBRUARY 28, 2025

THE CONTEXT: While Microsofts ad business is relatively small , the company is hoping to make its Performance Max offering more attractive to advertisers via regular updates like these. THE CONTEXT: This appears to be an evolution of last years announcement that Video Action Campaigns would merge into Demand Gen campaigns in early 2025.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

VideoWeek

MARCH 21, 2025

percent majority stake in perfume retail business Flaconi. Roku Users Frustrated by Pre-Homescreen Video Ads Roku, a smart TV and streaming business, has started showing ads before the Roku homescreen loads, The Verge reported on Monday. Under the terms of the agreement, the German media group will maintain its 71.6

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

Advendio

MARCH 31, 2025

AI Video Ad Creation with Waymark Generate stunning, on-brand video creatives directly in ADvendio using our new AI-powered video builder. Native Ad Preview Preview your Native creatives (HTML/CSS templates) right inside ADvendio—no more back-and-forth guessing. Flexible Pricing (CPM, CPC, etc.)

CPC 52

CPC Conversion CPM Banner 52

VideoWeek

APRIL 17, 2025

C-Screens to Display Football Scores in Sky Partnership C-Screens, a TV Out-of-Home (TVOOH) company, has partnered with Sky to bring live football updates to retail and service station locations across the UK. The video ad metrics accredited by the MRC are gross impressions, net impressions, gross clicks, and net clicks.

Marketing 52

Marketing Ad Tech Media Food 52

VideoWeek

MAY 2, 2025

In this week’s Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops 8 billion in the UK.

Video Ads 52

Video Ads Ad Tech Agency Media 52

Digiday

JULY 24, 2025

This article was first published by Digiday sibling Modern Retail. JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on absurd, cringey humor designed to make student scrollers watch twice.

Video Ads 45

Video Ads Retail Agency Marketing 45

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.”

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

VideoWeek

NOVEMBER 1, 2024

Meta’s ad revenues were up 18 percent year-on-year in Q3, Google’s ad revenues grew by 10 percent, Amazon’s ad sales rose by 19 percent, and Snap’s ad revenues were up by 10 percent. Read more on VideoWeek.

Retail 52

Retail Cookies Media Ad Tech 52

VideoWeek

DECEMBER 6, 2024

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. ProSiebenSat.1

Advertising 52

Advertising Retail Pharmaceuticals Media 52

illumin

MAY 15, 2025

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47 billion by 2034. Dont just tellshow.

Advertising 97

Advertising Marketing Retail Audience 97

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Healthcare 126

Healthcare Audience Marketing Media 126

Adweek

DECEMBER 3, 2024

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone.

Retail 298

Retail Video Ads Advertising Media 298

Adweek

APRIL 21, 2025

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.

Video Ads 268

Video Ads Ad network Retail Media 268

Adweek

APRIL 22, 2025

The format could establish a new standard for retail media.

Retail 255

Retail Video Ads Media Ad Tech 255

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. If Prime Video drops 10% to 20% in price, it could move spend their way,” Paladino said.

Video Ads 363

Video Ads Demand Side Platform Media Advertising 363