Martech Series

SEPTEMBER 8, 2022

New appointments will help fuel continued business momentum and hiring growth in the U.S. LG Ads Solutions, the connected TV and cross-screen advertising service, announced three new executive appointments. Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 and abroad.

Media 77

Media Ad Inventory MarTech Communications 77

Martech Series

NOVEMBER 4, 2022

SplitMetrics, a global company offering an ecosystem of products and services for mobile-first companies and brands, expands its presence in the US with new executive hires and local team growth. That finds a reflection in the feedback the company gets from its users on popular peer-to-peer review resources (such as G2).

MarTech 75

MarTech Audience Marketing 75

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it. It never ends.

Advertising 138

Advertising Marketing ROI Conversion 138

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. However, there are plenty of different types of product roles out there, and they are certainly confusing at times.

Marketing 117

Marketing MarTech SEO 117

Martech Series

JUNE 13, 2022

LoopMe, a leading brand-focused mobile advertising platform, has announced a number of appointments across the APAC region, including four senior hires: Daisuke Shigeishi as Head of Digital Partnerships, Georgia Watson as Senior Sales Director, Akihito Morita as Sales Director, and James Symonds as Senior Sales Director ANZ.

Entertainment 80

Entertainment Communications MarTech Media 80

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Inclusivity is a work environment where everyone is treated fairly and respectfully and has equal access to opportunities and resources. Hiring and retention. Business performance.

Audience 114

Audience Education Communications Marketing 114

Digiday

JANUARY 12, 2023

It’s been a cold winter in the media industry with many companies announcing layoffs and hiring slowdowns. With so many publishers investing in podcast production since the pandemic, audio teams are not immune to the pressure the economy has put on media businesses. Podcast team contraction.

Media 66

Media Marketing 66

Martech Series

OCTOBER 25, 2022

Incode, the next-generation identity verification and authentication platform for global enterprises, announced two new strategic hires, Martin Lazarevic, General Manager, Australia and New Zealand (ANZ); and Ashley (Ash) Hoey, Technical Director, Asia Pacific (APAC).

Cookies 82

Cookies Impressions MarTech Marketing 82

Martech Series

NOVEMBER 9, 2022

Beekeeper doubles revenue over the pandemic, captures more than $100M in total funding and launches new product suite. Beekeeper plans to use this round of funding to grow, continue to invest in product development and establish its leadership in the frontline success category.

Manufacturing 75

Manufacturing MarTech Marketing Retail 75

Ad Monsters

FEBRUARY 27, 2024

But one part of the news organization finds generative AI extremely useful, and in some instances, transformative: the AdOps team. Elevating the AdOps Team We anticipated the interviewees to describe how generative AI helped them manage their time better, taking on the grunt work and freeing up time for big-picture thinking.

Communications 52

Communications Ad Ops 52

Martech Series

JUNE 22, 2022

The funding will be used to make key hires in engineering and product development while accelerating product momentum. In a struggling economy, maximizing revenue and efficient resource allocation is the highest priority for all companies. Marketing Technology News: Cavai Appoints Mats Persson as CEO.

A/B Testing 74

A/B Testing Machine Learning MarTech Marketing 74

AdvertiseMint

JUNE 27, 2023

Well, you could begin by finding the right agency to run your business ads. 10 Steps on Choosing a Facebook Advertising Agency Facebook Advertising Agencies Workflow 5 Reasons to Hire a Facebook Advertising Agency Why Choose AdvertiseMint? They review Facebook data to ensure that the right people see their ads.

Agency 59

Agency Advertising ROI A/B Testing 59

Smart-Hub

OCTOBER 15, 2023

Fortunately, white label technology (WL) is the way to create branded products with ease. White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms).

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Martech Series

AUGUST 31, 2022

Pecan AI , the leader in AI-based predictive analytics for BI analysts and business teams, announced significant growth in the first half of 2022, including Annual Recurring Revenue (ARR) jumping 150%, customer count increasing by 121% and the number of employees now at 125, up by more than 60%.

Non-Profit 90

Non-Profit Machine Learning Finance Cookies 90

AdvertiseMint

JUNE 16, 2023

A Facebook ad agency is a group of people who know how to use Facebook to advertise. They make the ads choose words to get people to buy your product and look at data about how many people see the ad. Facebook advertising agency role Businesses need help managing their own Facebook ads.

Agency 59

Agency Advertising A/B Testing ROI 59

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities. The AI revolution screams career opportunity.

Marketing 98

Marketing Machine Learning SEO MarTech 98

Chief Martech

JULY 7, 2023

And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. While there are strong forces in the market and in IT that work to reduce the number of apps, a continually changing tech landscape — hello, AI — keeps spinning up new products that companies eagerly adopt to stay competitive.

MarTech 90

MarTech Pop-Up Impressions Marketing 90

Martech Series

OCTOBER 20, 2022

The study underscored common identity management pain points such as costly legacy solutions, overly complex processes, and a limited ability to work on value-added projects. A principal IAM architect in the hospitality industry interviewed in the study reported: “Radiant Logic has enabled us to release products and services much faster.

ROI 81

ROI Healthcare MarTech Marketing 81

Fuel Lines

JUNE 24, 2013

Over 30% of ad agency revenue in 2012 came from digital, the largest area of growth within the advertising and marketing service sector. Traditional agencies are also looking to other companies for their production services, namely website or video development. Why Consider a Partnership?

Agency 278

Agency Media Marketing Advertising 278

Digiday

APRIL 10, 2023

New teams are being formed within BuzzFeed, BridgeTower Media, Forbes, Ingenio and Trusted Media Brands, all dedicated to overseeing AI initiatives within different parts of their respective companies, ranging from editorial to tech. Ingenio hired director of growth, Geoff Skow, a year ago to oversee AI initiatives.

Machine Learning 69

Machine Learning SEO Affiliates Media 69

Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Kevel

MARCH 14, 2022

After building your ad platform, the next step is acquiring advertisers. This is relevant for nearly all ad platforms. You’ll still need to contact the right decision makers to initiate testing your ad platform’s ROI. This article outlines the tools, resources, and steps for getting your outbound campaigns started.

Advertising 52

Advertising Retail ROI Audience 52

Martech Series

DECEMBER 5, 2022

The introduction of new membership policies is intended to help support increased innovation across emerging programmatic channels and enable an expansion of the Prebid mission to tackle broader issues within the industry, including hiring a dedicated team to support more focused growth.

Education 90

Education Ad Tech MarTech Marketing 90

Digiday

JUNE 20, 2022

“Employee resource groups” (or ERGs) were historically thought of primarily as social groups for employees at a company. ERGs can help build connections and grow communities within companies, with networking and mentorship resources. ERGs also act as a resource to others in the company. Are people who take part in ERGs paid?

Communications 60

Communications Media Marketing 60

Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Martech

JUNE 1, 2022

Resources for learning about audience development. Define your content team. Do you have a team of in-house marketers proficient in developing the kind of content you seek, or would you need to hire external resources? Resources for learning about audience development. Estimated reading time: 7 minutes.

Audience 111

Audience Marketing Media MarTech 111

Spoton Digital Media

AUGUST 19, 2022

Many brands with tenured, smart stakeholders are sometimes sailing different seas as it relates to growth goals, resources, and expectations. The culprits of this misalignment are often a lack of communication and connection between marketing leaders and the team that directs the budget. Outline a marketing plan and required resources.

Finance 52

Finance ROI Brand Awareness Marketing 52

Digiday

APRIL 2, 2023

As Twitch grew massively during the COVID pandemic, it invested more resources into its ad offerings and fewer into community-building, and streamers have begun to feel like they have less of a voice as Twitch grows its business. Twitch needs to make money, and ads have proven to be an effective way to do that.

Impressions 76

Impressions Entertainment Audience Advertising 76

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Train and support marketing staff on using marketing technology products. Research and recommend new marketing technology products. Operate marketing technology products as an administrator.

MarTech 90

MarTech Marketing Shipping Conversion 90

Digiday

FEBRUARY 27, 2023

Added to that, daily active users have also decreased by around 52% from an average of 14.7 Platforms that are more mature, have all the metrics and APIs sorted to work with other tools to help large corporations engage at scale are just easier and have more success,” she added. BeReal is free to use, and we don’t have ads.

Advertising 73

Advertising Media Marketing Agency 73

Digiday

DECEMBER 11, 2022

It cannot just sit with HR,” Lomax said, adding that diversity reaches well beyond employee or business resource groups. Lomax describes it as a “small and nimble team” of about 25 or so volunteers (depending on the project and volunteer availability) that work across Digitas’ media, strategy, billings and operations teams. “We

Marketing 67

Marketing Conversion Agency Media 67

Martech

MAY 24, 2022

Resources for learning more about AR and VR. This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. This 3D image can then be inspected in detail to provide customers with a better insight into the product.

AutoMobile 136

AutoMobile Marketing Healthcare Manufacturing 136

Digiday

JUNE 1, 2022

The Cut’s editor-in-chief Lindsay Peoples said service journalism for readers hasn’t led to any push back from the sales team or advertisers. This is an evergreen resource so it’s something that we’re constantly talking about in the background. Kayleigh Barber .

Media 61

Media Conversion Education Ad Tech 61

Digiday

SEPTEMBER 5, 2022

In response to the height of the Black Lives Matter movement and the push for social justice, advertising agencies prioritized hiring diverse talent, and hiring DE&I leads to hold themselves accountable. It was primarily focused on setting up business resource groups. What has that meant for your role?

Conversion 66

Conversion Finance Agency Advertising 66

Martech Series

JANUARY 2, 2023

Quickly after being hired, I was promoted to Chief Revenue Officer, overseeing all global commercial functions including sales, marketing, customer success and services. Finally, loyal shoppers are trusting brands for cheaper product recommendations and incentives that match their lifestyle and budgets.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

DECEMBER 8, 2021

“It was a $10K fine,” Jessica, a Minnesota-based SEO who preferred to remain anonymous, told Search Engine Land, adding, “They [the client] were also informed that if they did not fix anything by the time someone checked again, they would be fined $50K no questions asked.”. “[The] Menu navigation did not properly support screen readers.

SEO 106

SEO Conversion Education Audience 106

AdvertiseMint

NOVEMBER 9, 2023

Instead of having an in-house delivery team, Amazon hires individual drivers and smaller delivery services, just like Uber. Amazon Flex drivers: Amazon often hires independent drivers through Amazon Flex for their logistics, making it different from full-time employees at delivery service partner companies. Robots and humans.

Shipping 52

Shipping Communications Retail Agency 52