VideoWeek

NOVEMBER 4, 2022

Many across the industry, not least Channel 4 CEO Alex Mahon, argued that privatisation would do more harm than good, while also compromising Channel 4’s ability to fulfil its remit as a public service broadcaster. This puts it almost half way towards its target of 10 million subscribers by 2025. Top Stories.

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Agency Media Entertainment Ad Tech 52

Smart-Hub

DECEMBER 10, 2021

According to a Harvard Business Review publication advertising content needs to engage and persuade its audience before converting. Programmatic video advertising is an automated way to display targeted video ads online. VAST includes a tag which is usually a script. How to trade with VAST tags on SmartHub. How it works.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Digiday

OCTOBER 25, 2022

Instead, the results of its programmatic transparency study aren’t expected to be made public until next year. The investigation has also required the use of digital ledger technology from the Trustworthy Accountability Group (TAG), dubbed Trustnet , to track payments between relevant parties.

Ad Tech 73

Ad Tech Demand Side Platform Non-Profit Viewability 73

Basis

JULY 19, 2022

And in the context of inflation and political polarization—which we’ll get to in a moment—political advertisers will need to spend and target efficiently, removing people who have already voted from their targeting lists (don’t worry, we’ll get to that too!). #2 Target Precisely. 2 : Tread Lightly Around Political Polarization.

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Advertising Geo targeting Machine Learning Cookies 52

Martech Series

JANUARY 18, 2023

These latest updates expand the ability to access valuable human insights more quickly, accurately, and securely–further enabling companies to be able to better interpret and understand how their target audiences feel and why. UserTesting treats security and privacy with the utmost importance and is transparent in its business practices.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. Revenues climbed 23.4 percent during Q4 and 23.3

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InMobi

MAY 29, 2018

The insights that brands can glean through programmatic can help them better talk to - and ultimately reach - their target audience. In particular, the Interactive Advertising Bureau ( IAB ) and the Trustworthy Accountability Group ( TAG ) have undertaken significant actions in this regard. After all, adults in the U.S.

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VideoWeek

MARCH 10, 2023

The move is driven by financial targets, according to people familiar with the matter, following CEO Mark Zuckerberg’s declaration that 2023 will be a “year of efficiency” for the company. By combining broadcast and broadband, such content can be distributed by public service broadcasters.

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GDPR Ad Tech Media Finance 52

VideoWeek

DECEMBER 21, 2022

So I think more and more brands will choose to invest in responsible publications, and execute their digital advertising in much more responsible ways, playing less fast and loose with the open marketplace and being a lot more selective as to where their advertising shows up. Suppliers need to understand what they’re working with.

Media 98

Media Advertising Impressions Agency 98

MNTN

JUNE 10, 2022

up almost two-fold in the last year, the new price tag seems fitting. And they are less opposed to the targeted ad experience that comes with Connected TV—67% sports streamers said they pay more attention to ads that match their lifestyle and interests. This may seem like a steep financial increase, but with F1 viewership in the U.S.

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Media Audience Marketing Advertising 52

Lemonads

APRIL 12, 2021

Facebook became a public social network back in 2006, but a lot has changed in the last decade and a half. The best part is that the Facebook targeting features at your disposal can help you narrow down your audience and ensure that most interactions are relevant. Is Facebook a Legitimate Source of Quality Traffic?

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Clearcode

SEPTEMBER 7, 2022

There are four ways emissions are produced via online activities: Rendering web pages, data transmission through 5G or WiFi, content production, and targeting and analytics. . Good Publicity. Targeting and analytics. Good Publicity. Going Green in AdTech: Is It a Sprint or a Marathon? Consumer Trust. Cost Savings.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Martech Series

JUNE 29, 2022

Travel brands need to understand how best to navigate these dynamics so that they engage with their audiences in the most targeted and meaningful way. True immersion doesn’t have a hefty price tag. A major shift in the travel landscape includes the perception of a “memorable experience.”

Entertainment 86

Entertainment MarTech Media Audience 86

VideoWeek

FEBRUARY 23, 2024

“With the acquisitions, Fremantle is well on track to reach its €3 billion revenue target, effectively doubling the global video production business within five years,” said RTL CEO Thomas Rabe. Targeting will be available based on age, gender, life stage, financial status, and home ownership. Read more on VideoWeek.

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Ad Tech Pop-Up Retail Media 52

Martech

FEBRUARY 28, 2022

Being featured in influential industry publications is another. ” One way is to develop automations that use your target market, your sales team’s approach and your best-customer profile recognizing signals from each stage. When we focus on intent, we see email’s uses and value differently.

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Marketing Conversion ROI Media 127

AdvertiseMint

SEPTEMBER 26, 2023

Consistently analyze performance and progress: Track brand mentions/tags on social media, press, and other channels. These influential brands create and influence public perception in their respective fields. Curate content that educates and inspires your target audience on topics related to your brand.

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Audience Education Media Communications 52

Digiday

APRIL 16, 2023

It seems like a dumb question to ask when we are [insert publication’s name here]. [We We end up] asking a client, ‘Are you targeting or blocking news or the news category?’ That seems counterintuitive. ’ And they basically will say, ‘Yes, we are, that is our best practice.’

Media 67

Media Education Audience Advertising 67

Clearcode

FEBRUARY 10, 2022

What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? In the future, websites may be able to provide their own topics based on meta tags, headers, or JavaScript on their websites. How can advertisers show ads to users via the Topics API?

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Martech

SEPTEMBER 28, 2021

These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Personalization accuracy.

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Cookies GDPR Mobile Ads Ad Tech 117

VideoWeek

FEBRUARY 2, 2024

This is alleged to have involved identifying the doctors which prescribed the most OxyContin, and targeting them with marketing and sales calls. Previously, only approved influencers and brands could tag products in their posts. Read on VideoWeek.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

DECEMBER 8, 2023

It will however likely be an attractive proposition for brands both due to its reach (Amazon says it expects to reach 115 million monthly viewers in the US alone) and Amazon’s shopper data which will be available for targeting and measurement. X has reportedly outsourced some ad sales to JumpCrew, a US marketing startup, to target SMEs.

Video Ads 52

Video Ads Media Ad Tech Agency 52

InMobi

JULY 11, 2019

This is where good analytics and tagging comes into play. As soon as your app is available to the public, be diligent about tracking everything (without harming user privacy, of course). Armed with this data, you can be sure to run a targeted in-app ad campaign to run specifically within mobile gaming environments.

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Demand Side Platform Education Banner Marketing 52

VideoWeek

JUNE 16, 2023

Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products).

Video Ads 52

Video Ads Retail Media Ad Tech 52

Brid.tv

JANUARY 19, 2023

The audience targeting system depends on the platform of choice and the data available. These systems usually have multiple practical features like playlists, organizing videos by tags or categories, and many more. App Publication — Nowadays, it is practically impossible to develop a successful broadcasting business without an app.

Entertainment 52

Entertainment Advertising Audience Media 52

Monetize More

DECEMBER 28, 2022

Tag management. There are also smaller ad agencies in the Programmatic Advertising Ecosystem that target digital-only media and service small businesses. Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

SEPTEMBER 8, 2020

1) Add the Year to Your Title Tag. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year. Data from ClickFlow also supports this, showing that title tags that include the current year receive a 50-150% increased CTR. Want to grow your organic traffic by 20-100%?

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

VideoWeek

NOVEMBER 11, 2022

The company unveiled the new design in a blog post, noting the “maximal” use of the wider space, incorporating comments, related tags and a colour-sampled blurred background. ITV Launches Automated Contextual Targeting Tool. ITV Launches Automated Contextual Targeting Tool, read on VideoWeek. Read more on VideoWeek.

Media 52

Media Retargeting Non-Profit Entertainment 52

InMobi

MAY 14, 2014

But as the target audience becomes more tech savvy and the competition in the digital space burgeons, both users and developers have begun to ask for more - More options, more innovation and more bang for the buck. Traditionally, native ads were adopted and promoted by publications and brands. Ultimately, the choice is yours.

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VideoWeek

OCTOBER 1, 2022

Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online,” the company said in a blog post. The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”.

Agency 52

Agency Media Non-Profit Retail 52

Martech

FEBRUARY 1, 2024

From digital greeting cards to a massive takeover at the Las Vegas Sphere, Coca-Cola led the early adoption of generative AI for public marketing in 2023. Engage general counsel and possibly a diversity panel before taking AI solutions public. However, choose the right platform based on your target cohort. In your inbox.

Media 140

Media Marketing Audience Machine Learning 140

Ad Rants

JULY 27, 2023

Therefore, you must create well-optimized content that resonates with your target audience to attract more traffic to your website. Firstly, you should understand what people are searching for when they use your target keyword, which is also known as search intent. To achieve this, you need to consider three main things.

SEO 180

SEO Audience Impressions Retail 180

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! it takes some time to have their tag implemented and rendered. It’s actually going to grow and improve more than ever! Let’s check them out!

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Native Advertising Advertising Click Through Rate Banner 52

Single Grain

JULY 21, 2021

Every Google Ads campaign you have ever run had the same targeting options that you, the marketer, defined. They began with Smart Campaigns , which took care of the targeting and optimization. Bidding — e.g., max CPA or target value/conversion. Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns.

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Conversion CPA GDPR SEO 111

Single Grain

APRIL 8, 2020

Some people watching your video with the sound turned on won’t be able to follow along properly if English is not their first language, some people are deaf or hard of hearing, and others mute their devices when watching video in public places, like on the bus or metro. One easy way to do this is by adding subtitles.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

MARCH 28, 2022

Therefore, it's important to optimize your title tag and meta description to be as appealing as possible without being misleading. Include the main keyword in the title tag and meta description. How can I communicate to them (through the title tag and meta description) that my content provides the solution to their pain point (i.e.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

OpenX

AUGUST 15, 2023

Demand Addressability At its core, addressability means enabling a buyer to reach their target consumer with the right creative. As targeted media-buying evolves, OpenX is taking action to help publishers and buyers alike prepare for this new landscape, including the deprecation of third-party cookies and IDFAs.

Media 52

Media Header Bidding Non-Profit Impressions 52

Smart-Hub

JANUARY 4, 2023

VAST tags: for great media advertising. VAST is usually used as a tag for video ad customization and is commonly talked about in the context of video ads, too. VAST tags work great for serving ads in interactive media, as well as greatly expanding your analytics capabilities. You can learn more about this technology here.

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