Martech Series

AUGUST 11, 2022

Will release Phase 1 to the General public to Interact and Secure Property within “Geniuz City”- The First world of the Habytat Metaverse. Conference attendees and the public will be able to interact with and secure property in “Geniuz City,” the first world within The Habytat.

MarTech 86

MarTech Media Marketing 86

Digiday

JUNE 19, 2023

based digital news publication, The Independent, has achieved what many media companies have been striving for over the past several years: diversifying their revenue streams to the point where advertising is less than half of the overall pie. As of its 2022 full year earnings, which ended on Sept.

Advertising 69

Advertising Media Marketing 69

Martech Series

JUNE 8, 2022

Nominations now open for first ever out-of-home people’s choice award, deadline to submit June 30. Entries are due by June 30, 2022 and a short list will be released for public voting on July 15, 2022. More information on the awards and submission forms can be found here. – Most Creative Campaign.

Ad Tech 92

Ad Tech MarTech Agency Media 92

Ad Monsters

JANUARY 11, 2024

It provides education to the public about the world and local events. Brands aligned with quality and responsible news outlets are viewed positively by the public. Last year, publishers estimated that due to brand safety blocking, 30% of their advertising inventory went unfunded or undersold. News is important.

Advertising 104

Advertising Ad Tech Education Audience 104

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” Guidelines. In your inbox.

Retail 116

Retail Media Cookies GDPR 116

Martech

AUGUST 29, 2022

He then used the Talkwalker monitoring service and found the same phrase was almost non-existent on public social media channels. The answer is that the conversations about the product are happening elsewhere, in non-public places,” he wrote. A lot of the public’s online conversations are happening in some not-so-public places.

Conversion 93

Conversion Pop-Up MarTech Retail 93

Fuel Lines

FEBRUARY 3, 2016

I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. Like most small to midsize agency owners, Douglas felt the impact of the recession and the empowerment that social media provided to prospects. we would bolt that on.

Agency 253

Agency Marketing Media Advertising 253

Ad Monsters

JANUARY 26, 2024

To address this, IAB Tech Lab recently called for public opinions and comments to help develop an industry-wide data deletion standard. Rowena Lam: There isn’t a comprehensive framework to handle these requests throughout the digital ad media ecosystem.

Ad Tech 105

Ad Tech Communications Media Advertising 105

Fuel Lines

OCTOBER 9, 2013

He has become a global leader in social media marketing. His first book on social business, and social media’s impact on corporate culture (co-authored with Amber Naslund) was The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (Wiley, 2011). The cost was only $30. A great service.

Agency 273

Agency Banner Marketing Media 273

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII. The game is only the start.

MarTech 112

MarTech Audience Advertising Media 112

Paleo AdTech

NOVEMBER 3, 2022

In total, it raised $20 million and had about 800 publications in its ad network, 75 employees and 300 advertisers, according to public filings. Pricing was a percent of media with a limited freemium/try-before-you-buy model. Larry started his professional life as a corporate attorney and tax partner in Philadelphia.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

Fuel Lines

MAY 14, 2016

billion users, 30% get news from their Facebook site. Facebook doesn’t just dominate the media: Facebook IS the Media. Facebook’s reach goes beyond media. Social media is all about people connecting with other people. If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity.

Agency 255

Agency Media Education Entertainment 255

Martech Series

NOVEMBER 15, 2022

However, PR teams report sharing updates across more departments compared to last year, including executive (6% increase) and marketing (5% increase) teams, indicating earned media and PR may be becoming even more essential to business and marketing outcomes. Muck Rack surveyed 805 PR pros globally from October 11 to October 22, 2022.

Public Relations 89

Public Relations MarTech Audience Media 89

Paleo AdTech

DECEMBER 10, 2023

In total, it raised $20 million and had about 800 publications in its ad network, 75 employees and 300 advertisers, according to public filings. Pricing was a percent of media with a limited freemium/try-before-you-buy model. Larry started his professional life as a corporate attorney and tax partner in Philadelphia.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

Digiday

FEBRUARY 23, 2023

Olaplex is being sued after 30 women filed a lawsuit on Feb. Olaplex’s image troubles come at the heels of the company’s declining streak since going public in 2021. And social media has become the hotbed for many of these backlash campaigns to go viral.

Advertising 86

Advertising Food Public Relations Retail 86

Fuel Lines

MARCH 14, 2014

Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Public speaking is an essential component to my business development program I have been the keynote speaker for more than 100 events in the U.S., I want to be a continuous student of the art of public speaking.

Agency 277

Agency Audience Entertainment Media 277

Martech

JULY 22, 2022

Instagram has announced that any videos posted to public accounts will now be moved to Reels. When Reels are posted to a public profile, they may be eligible and recommended for more people to see. Competition from TikTok is spurring the veteran social media platform to make good on that promise. Processing.Please wait.

Media 112

Media Audience Conversion MarTech 112

Martech Series

OCTOBER 19, 2022

Getty Images , a preeminent global visual content creator and marketplace, in collaboration with GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, has announced its latest global creative grant of US$25,000 focused on the Chosen Family.

MarTech 80

MarTech Education Media Marketing 80

VideoWeek

SEPTEMBER 30, 2022

According to research by cybersecurity firm Ghost Data, more than 30 brands ended up on the profile pages of accounts soliciting exploitative content, using keywords such as “rape”, “teens” and “13+” The brands include Disney, NBCUniversal, Coca-Cola and Scottish Rite Children’s Hospital. .

Advertising 115

Advertising Media Marketing 115

Basis

FEBRUARY 16, 2023

Here’s what to read from the week of 2/10/23– 2/16/23 to stay ahead of the curve: Combating Disinformation Wanes at Social Media Giants [:07] Amidst upheaval in the tech industry , many social media companies are making cuts to their teams assigned to handle dis- and misinformation.

Marketing 52

Marketing Media Advertising 52

Martech Series

SEPTEMBER 13, 2022

Being that these campaigns were voted on by the public and their peers means even more. Marketing Technology News: MetaWeb Ventures Raises $30 Million For Builder Focused Blockchain Fund. Ajit Kara , Tag Americas CEO shared, “I am constantly amazed at the creativity and productivity of our Taylor James team.

Education 87

Education MarTech Media Advertising 87

Martech

MAY 25, 2023

Sprinklr AI+ can combine unstructured, CX data from 30+ digital channels – including social platforms, messaging platforms, and millions of publicly available news, blog, and review sites – with generative AI to create content, improve feedback and assistance, and more quickly identify insights and subsequent actions.

Marketing 65

Marketing MarTech Video Ads Media 65

VideoWeek

DECEMBER 7, 2022

The speech, delivered to the Royal Television Society, addressed the future of the corporation, as well as the UK’s wider media landscape. . “A switch off of broadcast will and should happen over time, and we should be active in planning for it,” said Davie. Davie said that the UK has four fundamental choices to make.

Education 119

Education Audience Media Marketing 119

VideoWeek

SEPTEMBER 28, 2022

This summer Netflix wasn’t just breaking its own records with Stranger Things and setting the advertising industry abuzz with moves towards an AVOD tier; it also reached the threshold of 30 percent European content in the majority of its relevant markets, as mandated by regulatory quotas. The public case. The commercial case.

Audience 116

Audience Advertising Marketing Media 116

Martech Series

JULY 12, 2022

SafeGuard Cyber’s multi-channel SaaS-based protection platform, which utilizes natural language understanding (NLU) and machine learning technologies to detect and prevent threats across 30 digital communication platforms, first identified the new malware sample in June.

Communications 83

Communications Machine Learning MarTech Marketing 83

Ad Monsters

APRIL 11, 2024

Want’s diverse background spans across e-commerce, social media, entertainment, and gaming. With a foundation in philosophy from Sydney University, followed by a master’s in economics and public policy at Columbia University, her approach to data is both holistic and strategic.

Ad Tech 104

Ad Tech eCommerce Education Entertainment 104

Fuel Lines

FEBRUARY 8, 2013

You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. Very helpful when you are managing a client’s social media.

Agency 275

Agency Media Retail Conversion 275

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million for the period, albeit a more modest rise of 11%.

Ad Tech 65

Ad Tech Marketing Demand Side Platform Ad Server 65

Martech Series

MARCH 2, 2023

With 30+ years’ experience in senior leadership roles across four Fortune 500 companies, Ed has served on executive management teams of leading global companies working closely with CEOs and boards of directors. ScaleWith also closely tracks and quantifies social impact funding results through reports tied to KPIs.

MarTech 79

MarTech Communications Marketing Media 79

Martech Series

JUNE 14, 2022

In a joint collaboration between IAB, IAB Tech Lab , and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech Series

SEPTEMBER 14, 2022

She has run global marketing for leading cybersecurity and technology organizations including Tenable (Nasdaq: TENB) and Amplitude (Nasdaq: AMPL) – both of which she helped lead through successful public offerings – as well as Coverity (now Synopsys) and Tanium. Johnson joins the company after a record breaking fiscal quarter for CrowdStrike.

Marketing 82

Marketing Brand Awareness Impressions Communications 82

VideoWeek

APRIL 5, 2024

After weeks of fielding offers from various suitors, Paramount controller Shari Redstone has closed in on Skydance, whose CEO David Ellison reportedly has 30 days to reach a deal. The company has also enlisted Publicis Media’s Yale Cohen as Head of Brand Safety and Advertiser Solutions.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. Paramount Enlists iSpot.TV

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

JANUARY 25, 2023

Conversely the local public service broadcasters (PSBs) fell below the average growth rate of the top 100 companies, their weighting diminishing by 3 percent since 2016. As a result, the market share of the PSBs fell to 30 percent in 2021. “This could prove to be the final nail in the coffin for these players.”

Entertainment 75

Entertainment Conversion Advertising Marketing 75

VideoWeek

NOVEMBER 28, 2022

The share purchase comes as part of a wider 30 year deal which the two companies estimate will generate $1 billion in annual revenues. This portfolio includes Yahoo-branded publications like Yahoo News and Yahoo Sports, as well as Yahoo Mail, TechCrunch, and Engadget. These ads will be sold via Yahoo’s own demand-side platform.

Native Advertising 59

Native Advertising Demand Side Platform eCommerce Ad Tech 59

Martech Series

FEBRUARY 24, 2023

Komprise enterprise customers are distributed across healthcare, life sciences, biotech, media and entertainment, public sector, higher education, financial services, legal, energy, high-tech and other industries managing petabyte-scale unstructured data environments.

Healthcare 96

Healthcare Education Entertainment MarTech 96

VideoWeek

NOVEMBER 29, 2023

Facing questions from a House of Commons culture, media and sport select committee, Channel 4 chief executive Alex Mahon said the TV market has been hit by its worst advertising downturn in 15 years. The sector is expected to fall 14 percent this year, according to the broadcaster, which has forecast revenue losses for the next two years.

Marketing 59

Marketing Finance Advertising Media 59