The Ad Tech Blog

APRIL 26, 2024

For example, in e-commerce , AUIs can suggest products based on past purchases and browsing behavior, increasing the likelihood of purchase. The benefits of AUIs extend beyond user experience; they also include increased efficiency and productivity. Next, use this data to define user personas and segments.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech Series

JULY 14, 2022

Market data teams benefit from detailed, data-driven intelligence that they can deliver to their internal business users, allowing them to fully optimize their spend and usage. It combines underlying data on spend and usage to provide tailored insights with powerful calls to action to help firms optimize market data spend.

Marketing 94

Marketing MarTech Data Management Platform 94

Martech Series

FEBRUARY 2, 2023

It provides a unique method to enable an intelligent chatbot to continuously confirm a person’s identity – and that they are in fact a live human being – while maintaining a natural user experience. The technology opens the door to a variety of new applications where interactive human-machine collaboration is productive.

Conversion 81

Conversion Retail Communications MarTech 81

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Product usage data (frequency of use, duration of use, etc.)

Communications 94

Communications MarTech Marketing Conversion 94

Martech

DECEMBER 6, 2023

From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Company dynamics, product needs and personalities involved change year over year. Product details with pricing explanations. Usage and/or a needs assessment.

MarTech 106

MarTech Communications Impressions Conversion 106

Martech Series

OCTOBER 26, 2022

This is a highly valuable, but largely untapped source of information that can help marketeers shape better products and better marketing messages. They share highly valuable information about their opinion about a product or their experience with a brand. Which benefits do they get from your product?

Machine Learning 64

Machine Learning Marketing Cookies Communications 64

Martech Series

AUGUST 5, 2022

Guided Analytics pioneer Toucan received the 2022 Industry Excellence Award in the Business Intelligence category from Dresner Advisory Services. As such, Toucan is recognized as an Experience Leader and a Trust Leader in Business Intelligence.

MarTech 91

MarTech Marketing 91

Martech Series

JANUARY 29, 2023

DataOps.live, the Data Products company, announced the achievement of the Silver Partnership milestone with Collibra, the Data Intelligence company, and that registration for their upcoming mutual webinar about data products for Snowflake, the Data Cloud company, is open.

MarTech 73

MarTech Marketing 73

Digital Turbine

MAY 16, 2022

Determining if there are other on-device opportunities to place your product other than your app. In fact, apps used for tracking packages saw a 152% increase in usage from Q1 2020 to Q1 2022. Mobile has become the go-to device used for shopping of all types, and apps that capitalize on this trend will continue to see usage increase.

Audience 98

Audience Advertising Conversion Agency 98

Martech Series

FEBRUARY 28, 2023

In addition, data analysts and data engineers benefit from increased productivity and rapid development. They are natively built in to provide intelligent cloud data management services for all your data-driven use cases. CDI-PayGo : All the capabilities of CDI-Free with no limit on processing rows or hours of usage.

MarTech 66

MarTech Marketing Data Management Platform 66

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This information is then utilized to create personalized product recommendations, targeted marketing campaigns and customized user interfaces. This is closely linked to the aforementioned frictionless journeys: “Know me.

Machine Learning 134

Machine Learning Communications MarTech Audience 134

Martech Series

AUGUST 4, 2022

The annual Industry Excellence Awards acknowledge vendors who have achieved leadership position in the company’s 2022 Wisdom of Crowds Analytical Data Infrastructure (ADI), Business Intelligence (BI), and/or Enterprise Performance Management (EPM) Flagship Market Studies. Technology Leaders are vendors with strong product offerings.

MarTech 89

MarTech ROI Marketing 89

Martech Series

JANUARY 5, 2023

The newly-announced partnership will lead to the development and deployment of advanced artificial intelligence (AI) and content analytics to TCL TVs and make features of Samba AI, a suite of advanced AI and machine learning (ML) technologies available worldwide.

Electronics 80

Electronics AutoMobile Machine Learning Healthcare 80

Martech

SEPTEMBER 21, 2023

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” Image courtesy of Gartner.

Shipping 117

Shipping MarTech Audience Marketing 117

Martech Series

JANUARY 13, 2023

This innovative report uncovers the product information management (PIM) challenges facing brands and retailers, the adoption of PIM solutions evolving to product experience management (PXM), and their usage of artificial intelligence (AI).

Retail 40

Retail MarTech Marketing 40

Martech Series

AUGUST 24, 2022

Kura’s custom, one-of-a-kind development kit optics are on track for production later this year to deliver the best-performing augmented reality glasses and drive the next wave of innovation for the Metaverse. Compact eyeglass-style waveguide displays enabling attractive, ergonomic glasses suited for extended usage.

Machine Learning 84

Machine Learning Viewability Manufacturing MarTech 84

Basis

FEBRUARY 9, 2023

But for Microsoft, this week was a “moment for swagger” as the company unveiled a new version of their Bing search engine that harnesses the power of artificial intelligence to enhance the web browsing experience. This piece explores the various ways generative AI might address some of the ad industry’s biggest challenges.

Marketing 52

Marketing Agency Advertising 52

Martech Series

NOVEMBER 30, 2022

It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value. Sign up for a 30-day risk-free trial of SQLake today, after which usage is charged at 10 cents / GB of data ingested, with unlimited pipelines and no minimum commit.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram.

Media 109

Media Marketing Machine Learning MarTech 109

Martech Series

NOVEMBER 3, 2022

emerged as a powerful solution in this field by embracing the future and engaging Application Programming Interfaces (APIs), Artificial Intelligence (AI) & Augmented Reality (AR) technology and algorithms to ensure web-based, remote online testing is versatile, accurate and secure. Vonage Video and Voice APIs provide ExamRoom.AI

Communications 92

Communications Education MarTech Conversion 92

Martech Series

AUGUST 17, 2022

BeyondTrust growth includes more than 1,600 new customers with 4,200 existing customers expanding usage of BeyondTrust solutions in 2021. BeyondTrust, the leader in intelligent identity and access security, announced it has been named to Inc. Magazine’s annual Inc. BeyondTrust achieved significant success in 2021.

MarTech 92

MarTech Marketing 92

Martech Series

SEPTEMBER 9, 2022

Industry usage of app store IDs remains low (<5% on Roku, <25% on Fire TV) three years after release of IAB Tech Lab’s App Store IDs guidelines. Director of Product Marketing at Mailchimp. Some major MVPD (multichannel video programming distributor) apps like Sling, Fubo and others have 100+ Bundle IDs.

Machine Learning 82

Machine Learning Healthcare Ad Tech MarTech 82

Martech Series

NOVEMBER 28, 2022

Businesses depend on the data gathered by tracking browsing habits through third-party cookies to shape digital marketing and advertising campaigns, product development and consumer experience programs. Marketers and product managers may feel they have a stay of execution since Google has delayed its plan until next year.

Cookies 94

Cookies GDPR Retail Marketing 94

illumin

MARCH 14, 2024

It harnesses Marcel’s AI technology (a custom AI platform used by Publicis employees) to provide seamless access to centralized intelligence and shared collaboration tools (such as Adobe Workfront, Experience Manager, and Slack), as well as enhance Pfizer’s ability to crowdsource ideas.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech Series

SEPTEMBER 21, 2022

Research shows that constant interruptions from digital work tools can lead to declines in productivity, employee experience and well-being, resulting in higher employee attrition. Productive Time. This adds layers of additional visibility and insights into the broader context of individual and team productivity.

MarTech 88

MarTech Marketing 88

OpenX

OCTOBER 10, 2023

OpenX’s Michael Guzewicz spoke with Matthew Papa, Captify’s SVP of Business and Corporate Development, about the role search intelligence plays in programmatic and the next evolution of digital advertising. Can you tell us more about the role of search intelligence in programmatic advertising? of total revenue.

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

Martech

SEPTEMBER 1, 2023

AI-based technology applications will roll out like most technology, one product at a time. Over time, as AI technology evolves, we’ll see a bigger impact as workflows are optimized and customer touchpoints become more intelligent. Generative AI capabilities are popping up in established apps and products. Get MarTech!

Marketing 126

Marketing Pop-Up Communications MarTech 126

Ad Monsters

JANUARY 30, 2024

This could lead to altered data collection practices or even cessation of the tech’s usage in regions where they enforce compliance. This includes the notable lawsuit brought by The New York Times for allegedly using copyrighted data to enhance their chatbot’s intelligence.

GDPR 105

GDPR Ad Ops Pop-Up Audience 105

Martech Series

JULY 5, 2022

LogRhythm arms security teams with intelligent analytics and automated responses to reduce cybersecurity exposure, eliminate blind spots and quickly shut down attacks,” said Kish Dill, chief product and customer officer at LogRhythm. This feature will help teams better manage license usage and costs.

MarTech 92

MarTech Marketing 92

Martech

DECEMBER 18, 2023

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. And to maximize productivity, whether on AI-related initiatives or through manual labor, it’s a best practice to leverage a centralized project management platform. First, what is AIOps?

Marketing 113

Marketing MarTech 113

Martech Series

JANUARY 19, 2023

The end-to-end digital sales solution utilizes AI and machine learning to guide broadband providers’ online shoppers to the right products and services that best meet their needs — without requiring agent interaction. It then uses proprietary AI/ML models to generate a personalized recommendation for each unique prospect.

Machine Learning 101

Machine Learning Conversion Rate Conversion MarTech 101

Martech Series

SEPTEMBER 30, 2022

Snowflake analyzed usage patterns from a pool of nearly 6,000 customers and identified six technology categories that organizations consider when building their marketing data stacks. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “We Business Intelligence. Integration & Modeling.

Machine Learning 86

Machine Learning Marketing MarTech Communications 86

Basis

APRIL 22, 2024

Throughout the event, artificial intelligence was on the top of attendees' minds and the tips of the speakers' tongues. AI for Efficiency Early usage indicates that AI could lead to a productivity boom, allowing marketers to get more done in less time. How are you using it? Where can it provide the most (and least) benefits?

Marketing 77

Marketing Cookies Audience Agency 77

Martech Series

SEPTEMBER 29, 2022

By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. Business Intelligence. ” Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Identity & Enrichment.

Marketing 89

Marketing Machine Learning MarTech 89

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. Do they have products? Do you have products that they want or need and how do they feel about their past interactions with you? Click here to download!

Machine Learning 124

Machine Learning MarTech ROI Marketing 124

Martech Series

SEPTEMBER 15, 2022

Bluesky formally launched with its first product that provides unprecedented visibility into Snowflake workload usage and costs as well as actionable insights and workload specific recommendations for maximum optimization. Bluesky’s intelligent monitoring ensures our recommendations stay relevant as our customers innovate with data.

MarTech 80

MarTech Machine Learning Marketing 80

Martech Series

AUGUST 23, 2022

provide more precise metrics and actionable intelligence on the impact of different channels, reach and frequency in driving incremental conversions while accounting for new customer acquisition as well as the value of repeat customers. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo.

Conversion 96

Conversion ROI MarTech Marketing 96