The Ad Tech Blog

APRIL 24, 2024

Integration of AI with AR in advertising helps gather real-time data and insights, which can be used to refine and personalize advertising efforts further. The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. After that, how you can improve prompts to get even better answers from me.

Marketing 96

Marketing MarTech Audience Communications 96

Martech

JANUARY 26, 2023

With the many platforms and apps, it can take time to understand where your audience spends time online. Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. On the other hand, insights draw actionable conclusions from data.

Marketing 139

Marketing Audience Machine Learning Public Relations 139

Martech

DECEMBER 7, 2023

It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. It also offers recommendations and insights for better outcomes. Zoovu’s Advisor Studio is a generative AI solution for personalized product discovery and customer assistance.

MarTech 103

MarTech Conversion Audience Marketing 103

Martech Series

JANUARY 18, 2023

Streamlines workflows and insight sharing and makes getting fast feedback from the right audience easier. These new updates are designed to enhance productivity and collaboration across teams within an organization. Screener Guidance to Find the Right Audience, Faster.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This is especially true in large urban centers.

Marketing 102

Marketing Machine Learning Audience Communications 102

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. This increases the chance your audience will watch the ad, engage with it, and eventually convert. They are not.

Advertising 105

Advertising Entertainment Audience Ad Tech 105

Martech

APRIL 23, 2024

Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” A simple example is using historic product interest among a group of customers to predict future product interest. Outliers models.

Machine Learning 100

Machine Learning Conversion Rate Audience Conversion 100

Ad Monsters

APRIL 10, 2024

In addition to showcasing upcoming shows and innovative ad tech solutions at its upfront presentation for advertisers, AMC will introduce ad-supported versions of more subscription streaming services and increase production through its Content Room branded content unit, offering sponsorship opportunities for advertisers.

Ad Tech 104

Ad Tech Audience ROI Advertising 104

Martech

JANUARY 18, 2024

This helps brands create personalized and recognizable video content that appeals to their audience. It generates personalized copy based on the target audience, persona, or account, and users can guide the AI with prompts and edit the content. Typeform’s Formless creates conversational forms that can ask and answer questions.

MarTech 102

MarTech Affiliates Retail Brand Awareness 102

Smart Insights

JUNE 17, 2022

How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. … The post Product launch marketing plan example appeared first on Smart Insights.

Marketing 136

Marketing Audience Media 136

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. These include: Audience of One. Click here to download!

Audience 101

Audience MarTech Marketing 101

Martech

OCTOBER 10, 2023

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor. Engaging new audiences. Product feeds for retailers.

Click Through Rate 112

Click Through Rate CPA Entertainment Audience 112

Martech

AUGUST 17, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. It provides real-time content generation, content insights to refine for your brand voice and the ability to push content to marketing platforms.

Marketing 97

Marketing SEO MarTech Communications 97

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. B2B buyers need effective and affordable products. If your product works well but is too expensive, B2B buyers may be swayed by a cheaper option and vice versa. How usable is your product?

Audience 133

Audience MarTech Marketing 133

Martech

FEBRUARY 12, 2024

It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. Leveraging data for deeper insights The path forward requires starting earlier than you might feel comfortable. Test which messages, products and services resonate most with your ideal customer profiles.

Marketing 106

Marketing Brand Awareness ROI MarTech 106

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. The AI is informed by customer data and product data within the business. Why we care.

A/B Testing 104

A/B Testing Conversion MarTech Audience 104

Martech

AUGUST 29, 2023

Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment. And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales.

Audience 93

Audience A/B Testing Agency Media 93

Martech

APRIL 11, 2024

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. It is integrated directly into Operative products and designed to drive productivity across the entire ad management workflow. EXL and Quilt.AI

MarTech 97

MarTech Audience Marketing Advertising 97

illumin

MARCH 21, 2024

Keywords and product names can be flagged as inappropriate or irrelevant out of context. If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information. Brands must also consider how their keywords might appeal to the wrong audiences.

CPC 105

CPC Viewability Audience SEO 105

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Customer data platforms (CDPs) are rapidly adding AI capabilities to provide better insight into customer preferences and activities. But ChatGPT is far from the only AI game in town.

Marketing 124

Marketing ROI MarTech Audience 124

Martech Series

JANUARY 10, 2023

offers DoorDash for Work customers powerful analytics to track the employee incentive to improve retention and maximize employee productivity. The new product was unveiled recently at DataLakeHouse.io’s release event, Maintaining a Productive Workforce, before a live audience. DataLakeHouse.io Yes, Yes It Will.

Food 87

Food MarTech Audience Marketing 87

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.

Audience 116

Audience Entertainment MarTech Marketing 116

Martech

AUGUST 31, 2023

It provides insights and analysis to sales, compensation, and finance professionals. Specifically, sales professionals get simplified performance insights and analysis; revenue operation leaders can optimize pay-for-performance and design motivating compensation plans. In your inbox. Business email address Subscribe Processing.

MarTech 110

MarTech Finance Conversion Audience 110

Martech Series

JANUARY 20, 2023

Localization marketing is about aligning your brand with the target region in terms of language, customs, values, and approach toward your products or services in a manner liked and appreciated by customers. Finding a wide audience Local marketing technology enables brands and businesses to foray into newer horizons.

Marketing 98

Marketing SEO Audience Communications 98

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. This sidelines the valuable, nuanced insights of those who breathe life into these strategies and plans daily. will be one of many your audience sees. Nail your value proposition. Don’t do that.

Education 106

Education Audience Communications MarTech 106

Martech

APRIL 23, 2024

Instead of relying on old systems like open-data exchanges to buy audience data, they are modernizing the way they build first-party data assets through the lens of user consent. Now, their teams can target specific audiences with custom product or service messages. But it’s not only about connecting the data.

Marketing 68

Marketing Communications Audience Cookies 68

Ad Monsters

MAY 3, 2024

In what other industry do you create a product, only to make revenue from a byproduct of those products? Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content.

Audience 59

Audience Advertising Cookies Ad Space 59

AdvertiseMint

MARCH 5, 2024

Instagram Polls are a fantastic way to increase interaction and gain valuable insights from your audience. This is a great way to interact with your audience, gather opinions, or make more decisions based on what your followers like. Be clear and concise, as you want your audience to understand the question instantly.

Audience 52

Audience Conversion Education Entertainment 52

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

MarTech 104

MarTech Healthcare Retargeting Audience 104

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Media 115

Media Education Brand Awareness Audience 115

Brid.tv

DECEMBER 26, 2023

However, if you want to prompt consumers to create a certain type of UGC that fits your campaign, you can encourage audiences to participate by making your product or service more share-worthy. This campaign personalized Coca-Cola bottles with famous names and allowed audiences to make custom name designs at promotional events.

Advertising 80

Advertising Conversion Rate Video Ads Audience 80

Basis

MARCH 20, 2024

Earlier this month, droves of marketers and advertisers descended on Austin, Texas to soak in the sights and insights of SXSW 2024. Here are three insights from the notebooks of Basis’ Media Innovations & Technology team to help marketers keep 2024 moving in the right direction. Not able to make it to this year’s SXSW?

Marketing 52

Marketing Machine Learning Audience Communications 52

Martech

JANUARY 29, 2024

Dig deeper: Artificial intelligence + human intelligence = success Avoid using LLMs to generalize a target audience or demographic This over-generalization, or reduction of a group to a stereotype, is not new. mass production, low-cost fashion)?” When we use these models, we must bring that discernment and insight to them.

Fashion 100

Fashion MarTech Audience Marketing 100

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Regularly analyze user behavior and adapt strategies based on where audiences spend time with your brand.

Retail 106

Retail Marketing Fashion Audience 106

Ad Monsters

MAY 11, 2022

There’s been a crackdown on audience insights in the publishing world. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data.

Audience 93

Audience Cookies Media Advertising 93

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads. Follow @illuminHQ

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127