VideoWeek

MAY 1, 2024

Of all the innovative companies in the TV advertising space, one of the most distinctive businesses is Telly, the US startup that offers users a free dual-screen TV with ads delivered on the second screen. But Dallas Lawrence argues that when the TV is free, scale should take care of itself.

Manufacturing 64

Manufacturing Advertising Media Agency 64

AdExchanger

JUNE 12, 2023

Tatari launches a new sister company, Vault, whose first product is a data clean room. The goal is providing cross-channel TV measurement with data other than IP addresses. The post Why Tatari Created A Separate Company To House Its Data Clean Room appeared first on AdExchanger.

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Martech Series

JANUARY 4, 2023

Update significantly improves the speed of TV planning and buying across 70 percent of all addressable US households. Ampersand , the audience-first TV advertising sales company, announced an automated addressable TV functionality to streamline workflow between buyers and sellers within their footprint.

Audience 86

Audience MarTech Communications Marketing 86

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets.

Advertising 88

Advertising Conversion Rate Conversion Impressions 88

VideoWeek

DECEMBER 1, 2023

It runs a mix of on-demand content and free ad-supported streaming TV (FAST) channels, and claims to be the most watched free TV and movie streaming service in the US. And 66 percent of agency respondents said they are more likely to use separate platforms for measurement and optimisation in converged TV campaigns.

Media 105

Media Entertainment Cookies Agency 105

Martech

DECEMBER 29, 2023

“If a customer wants something now, and they know that a big box retailer has it at a store right down the street, they want to make sure they can order on their phone, while they’re sitting in front of the TV,” said Keith Kirkpatrick, research director, enterprise applications for The Futurum Group. A main target is Gen Z. “A

eCommerce 113

eCommerce Retail Electronics Conversion 113

PubMatic

MARCH 14, 2024

Traditional broadcast television, once the undisputed king of mass reach, has been disrupted as consumers increasingly turn to digital environments, such as connected TV (CTV), for their entertainment needs. Our Role in Addressing These Challenges One of the most pressing issues in this new era of advertising is fragmentation.

Advertising 93

Advertising Education Entertainment Media 93

Martech

MAY 2, 2023

Audiences are moving to streaming services for traditional TV content like movies and sports. Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. households have at least one Samsung device, including many smart TVs.

Retail 105

Retail Electronics Manufacturing MarTech 105

VideoWeek

OCTOBER 11, 2023

UK broadcaster ITV this morning announced it is rolling out addressable ads on a number of its linear channels: ITV2, ITV3, ITV4, and ITVBe. Addressable ads will be available in households with YouView-powered set-top boxes, providing a reach of 1.3 There has however been talk in the past of ITV creating its own product.

Agency 64

Agency Media Advertising 64

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. TV is as efficient as it is effective. Email: Business email address Sign up now Processing. This is especially true in large urban centers.

Marketing 111

Marketing Machine Learning Audience Communications 111

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Less than two years after launch, Vibe claims over 2000 US clients, and deals with most major TV networks and streaming apps in America which give it access to their inventory.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Ad Monsters

APRIL 29, 2024

Thankfully, connected TV (CTV) is helping fill the void. Millions of people are cutting ties with their cable providers, making CTV the fastest-growing major ad channel in the US , with 88% of US households owning at least one internet-connected TV device. With CTV, you don’t have to buy millions of impressions to make a sale.

Cookies 52

Cookies Advertising Impressions Manufacturing 52

Martech

NOVEMBER 3, 2023

So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. million promoting AI products and solutions through September 2023 — up from $10.9 TV and digital.

Communications 99

Communications MarTech Advertising Marketing 99

VideoWeek

JANUARY 8, 2024

The Australian TV market has a reputation for being an early adopter in programmatic TV. Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally.

Ad Tech 103

Ad Tech GDPR Cookies Agency 103

VideoWeek

JUNE 15, 2023

Finecast, GroupM’s addressable TV specialist, announced it is throwing its hat into the cross-channel measurement ring with the launch of Total TV Measurement. But Finecast says the value will come from helping advertisers understand the reach contribution of linear and addressable TV.

Conversion 52

Conversion Audience Agency Media 52

VideoWeek

AUGUST 9, 2023

Cadent, an addressable TV advertising company, has been acquired by private equity firm Novacap. Cadent’s technology uses the home address to reach specific audiences, and launched its national platform for addressable TV advertising in 2018. But since then, the French addressable market has grown to 6.7

Ad Tech 52

Ad Tech Audience Media Advertising 52

Martech Series

SEPTEMBER 8, 2022

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy. Based in New York, Katz will play a critical role in the growth of advanced advertising revenue and product innovation for MRI-Simmons. “We Director of Product Marketing at Mailchimp.

Advertising 91

Advertising Healthcare MarTech Audience 91

Martech

DECEMBER 6, 2023

TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. They don’t get upset with the TV manufacturer.” MNTN Next Gen TV was developed to help advertisers and their teams transform television into an even more powerful growth engine. appeared first on MarTech.

Advertising 95

Advertising Ad Server Manufacturing Brand Awareness 95

VideoWeek

FEBRUARY 9, 2024

percent) Apple TV+: Q3 – 2.2 Despite this, he said the company’s investments in growth areas like addressable targeting capabilities and retail media mean he’s hopeful for improved performance in 2024. Mohan also said the Shorts product averages over 70 billion daily views, and Shorts consumption is growing on TVs.

Cookies 98

Cookies Media Agency Audience 98

VideoWeek

MARCH 7, 2024

A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. We have three products: one for distribution, one for supply and one for demand. The second product is supply.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

Martech

OCTOBER 24, 2023

Discovering new products. Social media will play a significant role in how customers discover new products during the holidays, the study found. Business email address Subscribe Processing. Hearing from customers, no matter the channel is a good thing — especially when first-party data is scarce. customers (67%). Get MarTech!

Media 113

Media Communications MarTech Marketing 113

Martech Series

OCTOBER 17, 2022

With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory.

Advertising 87

Advertising Demand Side Platform MarTech Marketing 87

Martech Series

JUNE 1, 2022

-The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. Industry group also introduces agency and programmer committees to ensure addressable advertising continues to meet the needs of buyers and sellers.

Advertising 80

Advertising Agency Audience Education 80

Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Like digital media, addressable TV enables robust deterministic targeting and attribution.

Audience 52

Audience Brand Lift Impressions Manufacturing 52

Martech

JULY 14, 2023

When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen. For instance, an advertiser can include a QR code, send a customer a text or connect them with more information about their product or brand. Business email address Subscribe Processing.

MarTech 91

MarTech Audience Advertising Marketing 91

Ad Monsters

NOVEMBER 29, 2023

With addressability shifting into something different, many wonder how we will continue to target and reach our audiences. The cookie phase-out process is here, and word on the street is that Chrome will be obfuscating the IP address (the cookie of CTV) real soon. Each panelist outlined how they are approaching addressability today.

Cookies 67

Cookies Click Through Rate Finance Audience 67

Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. Streaming’s rise is drastically changing TV consumption, and cable companies are pivoting to join the revolution. Domestic ad sales plummeted by 20% to $634 million in 2023.

Ad Tech 80

Ad Tech Audience ROI Advertising 80

Digiday

DECEMBER 5, 2023

To address this issue, the Detroit Lions have taken a proactive approach by introducing an additional channel for its local NFL broadcast. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Advertising 83

Advertising Media Marketing 83

MNTN

AUGUST 23, 2022

One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. Addressable TV goes beyond the contextual targeting of linear TV to reach a brand’s specific target audience, no matter what content they are watching. Addressable TV Definition.

Advertising 52

Advertising Marketing Demand Side Platform Fashion 52

Martech

MARCH 4, 2022

The first two predictive products launched by datafuelX, precisionX and outcomeX, are aimed at helping media companies, agencies and brands increase the efficiency of ad spend and improve reach and targeting capabilities in linear and addressable TV environments. Get the daily newsletter digital marketers rely on. PrecisionX.

Audience 92

Audience Ad Audience Communications MarTech 92

Martech Series

JUNE 9, 2022

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced that it has entered into an agreement with FullThrottle, a leading end-to-end, first-party data platform. Marketing Technology News: Emarsys: Americans More Excited Than Brits for the Queen’s Jubilee!

Advertising 73

Advertising Audience MarTech Marketing 73

Martech

SEPTEMBER 28, 2023

Dig deeper: Roku partners with Shopify to allow purchases direct from TV Spotify video experiences. Spotify’s range of ad products include Sponsored Sessions and visual call-to-action cards. Spotify’s range of ad products include Sponsored Sessions and visual call-to-action cards. Business email address Subscribe Processing.

Video Ads 107

Video Ads MarTech Audience Advertising 107

VideoWeek

SEPTEMBER 26, 2022

The Bouygues-owned business says that alliances, new KPIs, and cross-platform ad sales will be focuses over the year ahead, as it continues to invest outside of its traditional linear TV ads business. MPI Hybride dynamically allocates spend across linear TV and IPTV, across both live and on-demand content.

CPM 75

CPM Impressions Advertising Media 75

VideoWeek

MAY 2, 2023

This includes addressable ads on linear channels, connected TV ads, and in-stream and outstream ads across desktop, mobile and tablet. The fear is that when viewed within a wider video strategy, TV’s unique strengths might be overlooked by the buy-side. But RTL Ad Alliance is clearly embracing this approach.

Advertising 52

Advertising Audience Media Marketing 52

Martech Series

OCTOBER 12, 2022

More Fan-favorite IMAX Enhanced Movies Soon Accessible in 8 Countries Through Rakuten TV. Rakuten TV users will soon have the opportunity to experience more of their favorite blockbuster movies in IMAX Enhanced, taking movie nights to new heights with IMAX’s exclusive expanded aspect ratio and IMAX signature sound by DTS.”.

Electronics 87

Electronics MarTech Marketing Advertising 87

VideoWeek

JULY 12, 2023

Viewers who see the ads are prompted to press the ‘OK’ button on their remotes if they’re interested in purchasing the product. They are then taken to a page with more information about the product, and are able to complete a purchase using their remote via Roku Pay, Roku’s payments platform.

Retail 95

Retail eCommerce Media Audience 95

Ad Monsters

JANUARY 12, 2024

In the upcoming year, the confluence of Artificial Intelligence (AI), Free Ad Supported TV (FAST), Shoppable Ads, Measurement technologies, Attention Measurement, and more will be pivotal in reshaping how viewers consume and advertisers spend on CTV. ” – Field Garthwaite, CEO and Co-Founder of IRIS.TV

Viewability 93

Viewability Electronics Retail Audience 93