Ad Monsters

JANUARY 29, 2024

Recent Compliant research reveals that plenty of U.S. publishers are complacent in consumer data leakage. The data compliance technology company asserts that publishers follow the EU example, which provides more robust federal data privacy standards. The ‘U.S.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

Advertising 74

Advertising GDPR Cookies Mobile Ads 74

Martech Series

FEBRUARY 28, 2023

Mobvista has always regarded data security and user privacy as one of its key pillars. Mobvista has been issued SOC2 Type 2 and SOC3 reports, covering security, availability, processing integrity, confidentiality and privacy of the Group’s related business.

GDPR 87

GDPR MarTech Marketing Media 87

Smart-Hub

APRIL 1, 2024

However, due to the growing privacy concerns, as well as privacy-related regulations, advertisers and publishers need to review their data collection and usage methods. This contributed to the already existing privacy concerns, so the first directives regarding the usage of cookies started to appear.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech Series

OCTOBER 19, 2022

Global data privacy software innovator will use growth funding, led by GT Investment Partners and facilitated by Aon, to fuel customer success and expand global partnerships, sales, marketing and industry education. Marketing Technology News: IAS Selected to Provide Transparency to Netflix’s Advertising Platform.

Finance 79

Finance Machine Learning GDPR Education 79

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The key innovation here is how potentially sensitive customer data sets are handled,” Milicevic explained. What is a DCR? “It’s Why use a DCR?

Marketing 123

Marketing Cookies GDPR MarTech 123

Martech Series

JULY 20, 2022

DataDome’s CAPTCHA Revolutionizes User Experience, Stops Bots in Their Tracks, and Keeps Users’ Data Private. DataDome’s CAPTCHA is the first privacy compliant, secure, and user-friendly CAPTCHA to thwart today’s stealthiest bots.

MarTech 82

MarTech Marketing 82

Martech Series

OCTOBER 20, 2022

Oktopost , B2B social engagement suite that supports modern data-driven organizations, has successfully completed a System and Organization Controls (SOC) 2 Type II audit. As a result, customers are assured that they can trust Oktopost to provide secure and reliable social media management.

GDPR 93

GDPR Social Advertising MarTech Media 93

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. These closed ecosystems enable the marketplace providers to maintain control of user data.

Cookies 100

Cookies Mobile Ads GDPR MarTech 100

Martech Series

JUNE 8, 2022

TripleBlind , creator of the most complete and scalable solution for privacy enhancing computation (PEC), announced today that it has completed its SOC 2® Type 1 examination. SOC 2 certification is important to show that TripleBlind has the correct policies and procedures in place to ensure that our customer’s data is protected.

Healthcare 88

Healthcare MarTech Conversion Marketing 88

Martech Series

NOVEMBER 18, 2022

New Capabilities Enable Customers to Strengthen Security Across Multiple Clouds and Demonstrate Compliance throughout IT and their Business Environment. Strengthen Cloud Security Posture with Carbide Cloud Monitoring. To learn more, download our solutions brochure. As threats continue to escalate, that number is likely to rise.

MarTech 91

MarTech Marketing 91

Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. Infrastructure providers: Cloud computing services and cloud-based data service providers like Snowflake and AWS. Get MarTech!

Ad network 102

Ad network MarTech Audience Marketing 102

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. Dig deeper: Why we care about data clean rooms Guidance and efficient interoperability. Why we care.

MarTech 86

MarTech Advertising Audience Marketing 86

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. This means they’ll be shaking things up in how they market and handle consumer data privacy. Those cookies are retiring in 2024.

Marketing 126

Marketing Cookies MarTech Conversion 126

Martech Series

JULY 5, 2022

Spektra Systems announces its full compliance with SOC 2 Type II and GDPR, ensuring a sense of comforting security amongst employees, clients, and partners. “This certification will reinforce Spektra’s commitment to the security and privacy of our platforms. Manesh Raveendran.

GDPR 81

GDPR MarTech Marketing 81

Martech Series

JUNE 1, 2022

Companies partner to enhance customer’s risk posture with actionable intelligence that unites security, privacy, and risk workflows. The partnership will help organizations in the Europe, the Middle East and Africa (EMEA) region address compliance and regulatory requirements and tackle the challenges associated with managing big data.

Healthcare 89

Healthcare Retail MarTech Marketing 89

Martech

DECEMBER 19, 2022

Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. While all these macro changes aim at giving consumers more control over their data, it’s also making data-driven marketing a far trickier business.

Cookies 99

Cookies Impressions Conversion Audience 99

Martech

OCTOBER 18, 2022

With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Updating incorrect data.

Cookies 101

Cookies GDPR Communications Information Technology 101

InMobi

JUNE 2, 2023

Privacy Laws have certainly accelerated consumer protection measures over the last couple of years. Following Virginia with the VCDPA and California with the CPRA , Colorado has now become the third state to roll out a privacy law for its residents. Privacy Law? through our updated DSR Management process.

CPA 52

CPA Header Bidding Advertising 52

Martech Series

FEBRUARY 22, 2023

As a data security solution focused solely on SaaS ecosystems, Metomic will use the Series A funding round to expand into the U.S. Metomic , a next generation data security solution for protecting sensitive data in the new era of collaborative SaaS, announced today it has raised a $20 million Series A funding round.

MarTech 90

MarTech Marketing 90

Martech Series

JANUARY 3, 2023

New Program Helps Companies of All Sizes Meet New Privacy and Data Mandates with Broad coverage for More Organizations. ZenPrivata, a leading cybersecurity solutions provider, today launched Privacy Observatory 2.0, Federal NIST Privacy Framework 1.0 as well as the Europe-centric GDPR regulation.”

GDPR 87

GDPR Cookies MarTech Marketing 87

Martech Series

OCTOBER 5, 2022

CycurID Technologies Ltd., (“CycurID” or the “Company”), is pleased to announce the live launch of the imme Proprietary Personal Digital Identity and Privacy Software App. All automated with our adaptive AI technology, imme removes human intervention and potential data leaks to third parties.

MarTech 88

MarTech Marketing 88

Martech Series

AUGUST 11, 2022

To enhance data integrity for insurance and other considered purchase categories, Verisk (Nasdaq: VRSK) completed its acquisition of Infutor earlier this year and is in the process of integrating Infutor, Jornaya and Contact State as Verisk Marketing Solutions.

MarTech 82

MarTech Marketing Advertising Agency 82

Digiday

SEPTEMBER 29, 2022

As a cookieless world creeps closer and closer, more brands (and their media agencies) are focused on generating as much first-party data as they can — so long as it’s privacy-compliant. Waishampayan said the data feed can be used to generate privacy-compliant campaign tactics including targeting, measurement and attribution. “As

Agency 63

Agency Cookies Audience Marketing 63

Martech Series

JANUARY 19, 2023

New features let enterprises of all sizes deploy Decodable’s fully managed, as-a-service stream processing platform at the scale that fits their needs Decodable, the stream processing company, announced today a slate of new features in its enterprise-ready platform built on Apache Flink, the industry leading stream processing technology.

Shipping 78

Shipping GDPR Machine Learning MarTech 78

Digiday

JULY 11, 2023

Marketing and advertising have become increasingly challenging due to privacy laws and sector-by-sector regulations, with more legislation likely to come, as indicated by the recent moves to ban TikTok in the U.S. Currently, the most arduous sector for marketing teams working with privacy regulations in the U.S.

Healthcare 45

Healthcare Marketing Media Advertising 45

Martech

SEPTEMBER 21, 2023

Compare & Decide Ads would then pull the relevant data across various car models into a succinct table, allowing the user to easily evaluate their options. Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment.

MarTech 103

MarTech Conversion Rate Conversion Marketing 103

Ad Monsters

FEBRUARY 15, 2023

It holds enough information to create a profile for your consumers’ digital identity because it contains your audience’s first-party data straight from the source. Many see email addresses as a critical component of digital media and marketing and for the future of privacy in the industry.

Cookies 98

Cookies Audience Impressions Retail 98

Martech Series

DECEMBER 26, 2022

These challenges include providing a high-quality user experience on websites and mobile apps, safeguarding customer privacy, creating a seamless experience across physical and digital channels, and effectively managing the large amount of data generated by their business. Building connected digital experiences isn’t easy.

Communications 94

Communications MarTech Marketing Media 94

Martech Series

JANUARY 23, 2023

Recognition Demonstrates Commitment to Data Security and Confirms Relevant Data Confidentiality, Integrity, and Availability Policies and Procedures in Place Alucio , a fast-growing provider of cloud-based software for the life sciences industry, announced it has received formal ISO 27001 certification.

GDPR 61

GDPR MarTech Marketing 61

Martech

OCTOBER 1, 2022

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. How important is privacy to consumers?

Marketing 107

Marketing GDPR Cookies Education 107

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is All these day-to-day activities involve the sharing of our personal data with companies.

Marketing 104

Marketing GDPR Healthcare Food 104

Automatad Inc.

DECEMBER 23, 2022

Share Tweet Share California Privacy Rights Act (CPRA) will come into effect from January 2023. As a more strict privacy law, it aims to expand and redefine the existing California Consumer Privacy Act (CCPA). Businesses must make the data from January 2022 available to the related consumers.

GDPR 52

GDPR Non-Profit Ad Tech Advertising 52

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. Consumer data is in an incredibly vulnerable state without them. There’s no question these laws are necessary.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Martech Series

JUNE 15, 2022

–Solution uses AI for multi-factor authentication for added inbound email protection and security–. Paubox announced that its HIPAA compliant Paubox Email Suite now features new inbound email security capabilities, including Zero Trust Email with multi-factor authentication (MFA) for added protection against ransomware and phishing attacks.

Healthcare 52

Healthcare MarTech Marketing 52

illumin

JANUARY 26, 2024

As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. First-party reach based on advertisers existing first-party, CRM data.

Cookies 59

Cookies Media Machine Learning GDPR 59

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms?

Cookies 115

Cookies GDPR Mobile Ads Ad Tech 115