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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. Sounds like common sense?

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What the Google antitrust ruling could mean for advertisers

Martech

In addition to diversifying SEO and SEM strategies, organizations may experience even more disruption in digital advertising performance as the flow of data about user interests and behaviors becomes more fragmented and scrutinized,” said Andrew Frank, distinguished VP Analyst in Gartner’s Marketing Practice.

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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

Read more ) Surviving the SEO Shake-Up: Publishers vs. Googles New Game Is Google Search broken? Scott Messer, Principal & Founder at Messer Media, explores how Googles latest algorithm updates have thrown SEO strategies into chaos, leaving publishers scrambling for traffic while Google rakes in ad revenue. The secret?

Ad Tech 59
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Agency Profitability: Key Strategies for Sustainable Growth

Single Grain

This post is all about making your agency profitable. We’ve worked hard to make Single Grain one of the most prominent marketing, advertising, and SEO firms out there. Instead of relying on advertising and subscriptions, CEO Eric Siu used SEO and his popular podcasts, Marketing School and Leveling Up, to attract leads.

Agency 52
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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Pure play GenAI companies have all the makings of an asset bubble: Lots of money going in and no clear path to profitability.

MarTech 116
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5 Brand Community Tactics That Drove $2M+ in Revenue

Single Grain

They also significantly impact customer retention, with event attendees showing 60% higher retention rates than non-attendees in some communities. Single Grain’s SEO services can help ensure your community platforms are discoverable by potential members, maximizing growth opportunities.

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How We’re Adapting SEO to SEvO (Search Everywhere Optimization)

Single Grain

In the meantime, our team at Single Grain Marketing is adapting its traditional search engine optimization (SEO) services to search everywhere optimization (SEvO). And why should your company consider this as heavily as they do traditional SEO? Key Highlights Traditional SEO is no longer enough to attract an audience and convert leads.

SEO 52