Adweek

SEPTEMBER 23, 2022

A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely.

Non-Profit 246

Non-Profit 246

Adweek

MARCH 10, 2025

Accenture Song had two things to show me, both tucked into the corner of a building where the non-profit thinktank SeedAI was hosting an AI showcase at SXSW in Austin, TX. The first was in a small, silver room with a single computer. When our lawyers saw this, they told us not to release it,".

Non-Profit 189

Non-Profit 189

Martech

AUGUST 6, 2024

The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. While no one is worried about Apple’s survival, the deal that made Google the default search choice on its devices and browser brought in $18 billion last year. Are you getting the most from your stack?

Advertising 132

Advertising Non-Profit MarTech SEO 132

Martech

JANUARY 16, 2025

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Pure play GenAI companies have all the makings of an asset bubble: Lots of money going in and no clear path to profitability.

MarTech 112

MarTech Non-Profit eCommerce Machine Learning 112

VideoWeek

NOVEMBER 14, 2024

1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). MFE already owns almost 30 percent of ProSieben, and has reportedly claimed that a takeover would add around €200 million per year to its operating profit. ProSiebenSat.1

Non-Profit 105

Non-Profit Entertainment Retail Advertising 105

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

Media 115

Media Advertising Ad Ops Non-Profit 115

Martech

SEPTEMBER 9, 2024

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.

Marketing 122

Marketing Non-Profit Machine Learning MarTech 122

Seth Godin

MARCH 21, 2024

When you talk about a non-profit, introduce a new sort of behavior or invite someone to follow along, you’re actually selling. Yes or no, this or that, now or later… But it’s helpful to realize that all decisions involve a purchase. Finding the empathy to treat it like a purchase is worth the effort.

Non-Profit 138

Non-Profit 138

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile launched its first SaaS product, Conversa, in March of this year, and major corporations and cultural organizations are already using it.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Seth Godin

JANUARY 25, 2024

And a social change maker could find a successful non profit and simply follow the playbook. There are countless projects, well executed, with the steps on display. Any entrepreneur could find a local business and bring a version of it from over here to over there. None of this is enough. ” To sign up and to stick with it.

Non-Profit 133

Non-Profit 133

Martech

APRIL 15, 2025

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon.

Marketing 65

Marketing Non-Profit Conversion MarTech 65

Single Grain

FEBRUARY 21, 2025

This post is all about making your agency profitable. Is your entire agency not as profitable as it should be? Agency profitability can be challenging to measure. Even if an agency is growing revenue, their profits will dwindle if they don’t make their operations more efficient.

Agency 52

Agency Non-Profit Finance SEO 52

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. A varied martech career I never explicitly planned to have a varied career as a martech practitioner, but that’s how life turned out. Looking back, it has been great so far.

MarTech 95

MarTech Non-Profit Education Marketing 95

Seth Godin

OCTOBER 13, 2023

All the details are at purple.space It’s for creatives, independents, brand managers, strategists, founders, non-profit leaders and lifelong learners. It’s not for everyone, but it might be for you.

Non-Profit 109

Non-Profit 109

Martech

APRIL 4, 2022

Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives. And they’re using a hashtag–#ProjectX.

Non-Profit 98

Non-Profit Shipping Ad Space MarTech 98

Seth Godin

AUGUST 22, 2024

But most businesses (and non-profits and groups) are somewhere in between. We’re distracted, though, because they’re not the majority, or the profitable ones, or the ones that really matter in the long run. By name, by volume, by preferences. We don’t think of our customer list as a spreadsheet, but it is.

Non-Profit 118

Non-Profit 118

Martech

JULY 26, 2024

Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

Cookies 126

Cookies Non-Profit Audience GDPR 126

More About Advertising

JANUARY 22, 2024

Some good posters around at the moment and here’s a campaign from Toronto’s Fuse Creative for non-profit HackerGal, which tries to help young girls and “gender-diverse learners” get into coding (largely a male-dominated activity.)

Non-Profit 105

Non-Profit Advertising Media Agency 105

Digiday

OCTOBER 31, 2024

presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users. As the U.S.

Non-Profit 83

Non-Profit Pop-Up Media Marketing 83

Martech Series

MARCH 6, 2023

NEAR, a Swiss non-profit foundation, oversees the development and operation of the network.

Non-Profit 89

Non-Profit MarTech Conversion Marketing 89

Digiday

MAY 20, 2024

The latest episode in this trend is Digital Content Next, a non-profit aimed at promoting the interests of online publishers, offloading its ad tech arm TRUSTX to Symitri following months of strategic deliberations.

Non-Profit 95

Non-Profit Ad Tech Media Marketing 95

Martech

MARCH 12, 2025

Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech. 60 or 90 days).

Click Through Rate 99

Click Through Rate Non-Profit Impressions Conversion Rate 99

VideoWeek

NOVEMBER 15, 2024

It is premature to speculate about the impact on the pending non-compliance proceedings.” 1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). The Week in TV ProSieben Looks to Sell Growing Commerce Businesses ProSiebenSat.1

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Martech Series

DECEMBER 13, 2022

And being on that leading edge is delivering tangible, bottom-line business impact, including: Higher profits today – Six of ten U.S. FFTF firms have higher profits than a year ago, compared with 51% of non-FFTF firms. forecast higher earnings over the next five years, compared with 71% for non-FFTF U.S.

Non-Profit 94

Non-Profit MarTech Marketing 94

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit?

Non-Profit 112

Non-Profit Communications MarTech Audience 112

Seth Godin

NOVEMBER 7, 2023

But anyone leading a project of any kind–a business, a non-profit, a campaign–confronts it as well. It’s easy to imagine that Resistance is for screenwriters or novelists. Writer’s block and procrastination. We could do something, we might do something, but we don’t.

Shipping 139

Shipping Non-Profit 139

Single Grain

APRIL 15, 2021

NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. Before we discuss the different marketing strategies for NFT, let us understand every crucial bit of information related to non-fungible tokens. What Is an NFT (Non-Fungible Token)? million : Source.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Digiday

MAY 26, 2024

The latest iteration of that reality came out earlier in May when the ANA published the report, “The Acceleration of Principal Media (What Marketers Need to Know),” which tackled the growing practice among agencies of investing in media at non-disclosed prices to then resell to their clients, presumably at a markup to the agency.

Media 92

Media Non-Profit Agency Marketing 92

Seth Godin

DECEMBER 13, 2023

Whether you’re running a political campaign, a non-profit fundraiser or a network, it’s almost certain that your team is confused about where the value really lies. It’s easy to show that saving a good customer is worth far more than pushing for a fancy ad that only attracts some bargain-seeking short-term customers.

Non-Profit 129

Non-Profit Audience 129

Seth Godin

DECEMBER 4, 2023

Non-profits and charities depend on the emotional and financial support of their backers. And that support is always based on a story. A story of possibility, of justice, of community. They serve to right wrongs, to fix problems, to shine a light and to make things better.

Non-Profit 120

Non-Profit 120

Martech Series

DECEMBER 29, 2022

Intetics joined ISA, the International Society of Automation, a non-profit professional association of engineers, technicians, and managers engaged in industrial automation. Intetics Became a Member of ISA, a Leading Global Association that Unites Industrial Automation Community through Standards and Knowledge Sharing.

Non-Profit 94

Non-Profit MarTech Marketing 94

Martech

FEBRUARY 29, 2024

billion in profits and $9.29 Its profit of $1.47 His example was a recent case in which a Canada Air customer won a settlement because a company chatbot made up a non-existent low ticket price. In its Q4 2023 earnings call, Salesforce yesterday reported $1.45 billion in revenue for the last quarter of 2023.

Non-Profit 110

Non-Profit MarTech Marketing 110

Martech Series

NOVEMBER 2, 2022

AUDIENCEX has established employee-led Purpose Team to deliver pro-bono marketing support for non-profit organizations. a non-profit 501(c)(3) organization that provides social services to adults, children, and families in the Greater Los Angeles Area. Early in 2022 the AUDIENCEX Purpose Team partnered with K.A.U.S.E.,

Non-Profit 88

Non-Profit Education Banner MarTech 88

Digiday

MARCH 3, 2025

News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report by NPR, NPM and Sounds Profitable.

Non-Profit 77

Non-Profit Media Marketing 77

Martech

OCTOBER 25, 2023

Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis. Dig deeper: CTV viewing hours rise 21% Why we care.

Impressions 113

Impressions Non-Profit CPM MarTech 113

Martech

FEBRUARY 18, 2025

It’s thoughtful, non-intrusive and rewarding strengthening customer relationships without compromising privacy. When done right, marketing doesn’t just generate awareness; it becomes a powerful profit driver. Take Spotify Wrapped as an example.

Marketing 73

Marketing Advertising Non-Profit Audience 73

Martech

OCTOBER 4, 2022

was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0

Non-Profit 119

Non-Profit CPA Impressions Cookies 119